# The Sentence Shift That Made Millions

Most people know about the Pareto Principle, or the 80-20 rule.

Eighty percent of the “work” of any system is done by twenty percent of the system.

Twenty percent of your clothes you wear eighty percent of the time.

Publishers make eighty percent of their revenues from twenty percent of their books.

Twenty percent of sales people in any company make eighty percent of the sales.

Most of the time, this just happens naturally.

When you bought one of your twenty percent shirts, you probably felt the same as when you bought one of your eighty percent shirts.

“Hey, this looks cool!”

But one of them ended up in the 20-80, while the other ended in the 80-20.

Same with a lot of sales jobs.

They just hire people, and figure they’ll sort themselves out.

And when it comes to sales, some people are naturally “good” and some people are naturally “not so good.”

But if you start to understand human nature, human thinking, etc., you can EASILY catapult yourself into the top twenty.

Or the top twenty of the top twenty.

Because IN that top twenty, the Pareto Principle still applies.

Mathematically, it means that 4% of any given system is doing more than 60% of the work.

4% is twenty percent of twenty percent. 60% (or 64% to be specific) is eighty percent of eighty.

How do you do that?

Here’s a very famous case.

A company was selling things on TV.

This was way back before the Internet, or even cell phones.

But despite how well the product tested out in pre-release marketing, it was a dud on TV.

So they called in a Fixer.

A lady who was an expert in selling anything to anybody.

She looked at the entire system, the product, the commercial, all the people, even what they were wearing.

And she only made ONE small change.

And the sales went from ZERO to THROUGH THE ROOF.

What was the change?

The final call to action was, “Call now, operators are standing by!”

But what this did was create an image of a bunch of operators sitting around waiting for customers.

Not very enticing!

She (the super genius marketing lady) changed that one sentence to:

“Call now! If operators are busy, please be patient!”

This created a MUCH DIFFERENT image in the TV viewers mind.

It fired both scarcity AND social proof.

Social proof because it implied that tons of people were calling. That’s why the operators would be busy.

But scarcity also because if other people are calling, and you wait too long, by the time you call, they might run out of stuff!

(FOMO, or fear of missing out, is based on scarcity).

One small tweak made the company TONS of money.

How many tweaks can you make?

Learn How:

Seven Laws

# Are You Making This HUGE Mistake?

Most guys act like little kids around girl’s they’re attracted to.

Which is kind of gross, in a Freudian sense.

What do little kids do around their moms?

They do something “good” and mom gives them a “reward.”

In fact, most PEOPLE live their lives like that.

They believe that the world is based on some magical “reward system.”

Like if you work “hard” you SHOULD get paid.

Unfortunately, the basic laws of economics say you’ll only get paid if your work is VALUABLE according to somebody else.

Namely, the guy who’s paying you.

You can fill your backpack with rocks, go outside and jump up and down all day trying to fly.

It sure is hard, but NOBODY is going to pay you for that.

(Unless you’re looking goofy on purpose in hopes of getting viral YouTube fame).

Girls are the same way.

They don’t “reward” guys for saying the “right thing.”

They ACT a certain way if they FEEL the right emotions.

So your job, as a man, is to get her FEELING those emotions.

You can’t ASK SOMEBODY to feel those emotions any more than you can ASK SOMEBODY to get hungry for a certain type of food.

However, you CAN make the right kind of food, at the right time, so they will GET HUNGRY as a natural response.

Similarly, you can behave and communicate around a girl in the right way, that will SUBCONSCIOUSLY entice her to FEEL those feelings.

The feelings that will make her WANT to be with you for HER reasons.

NOT yours.

The paradox is the MORE she suspects you are trying to make her feel those feelings, the LESS LIKELY she’ll feel them.

So you have to VERY SUBTLE.

What do most guys do?

They spit out a couple of lines, waiting for a “reward” just like when mommy gave them a cookie.

Don’t do that!

Speak to her in a very specific way that will get her feeling those wonderful emotions that will make her WANT to do those wonderful things WITH YOU.

For HER reasons, not yours.

They can NEVER be yours.

Luckily, if you obey the first rule of “Fight Club” (NEVER talk about Fight Club) that will be easy.

Learn How:

Hypnotic Seduction

# Switch Your Girl Getting Mindset

It’s easy for guys to fall into the “soul mate” trap.

If you don’t have a lot of experience with women, any attention that any one can give you may seem like a life changing event.

But when you understand that women don’t really like a guy (on a subconscious level) that makes himself too available, it’s easy to see why this isn’t such a good strategy.

From a guy’s perspective it works like this.

He interacts with a girl, and she gives him some positive signals. Maybe even some sex.

And because the guy doesn’t have a lot of experience with girls, his inner caveman brain wants him to hang on for dear life.

Because he doesn’t have much sexual history, and sex feels so fantastic, every part of him is screaming at him to hang on at all costs.

This presents itself, through his behavior, of being needy and always available.

This, of course, KILLS any attraction the girl has for him.

Now, you could “pretend” to not be needy, only text her once every couple days, etc.

But if you have little experience with women, this is nearly impossible.

What’s the solution?

Start talking to girls (all girls, not just ones you’re interested in) AS OFTEN as you can.

This will build up your experience with women.

So when you DO meet a girl who is into you, you won’t have that “needy” or “desperate” response.

Because you’ll have the experience that GIRLS ARE EVERYWHERE. And ONE of them is not really THAT important.

Not only will this attitude and believe make it less likely to mess up with girls that are into you, but it will make you MORE ATTRACTIVE to most girls.

Which will give you a MUCH BETTER problem to have.

When you switch from the unhelpful, “I-hope-I-don’t-lose-her” thinking to the MUCH more helpful, “hmm, which one should I choose?”

# Massive Confidence Drills

Here’s a goofy experiment to try.

Cold approach a bunch of girls, but specifically DON’T ask for their number.

Meaning walk up, say an obviously cheesy line, but DO NOT number close.

Just talk to her enough to get her smiling, and then split.

She’ll give you a priceless look.

Because she’s likely never experienced this before.

Most guys walk up to her, a little nervous, and ALWAYS with the intention of getting her number.

So when you purposely DON’T ask for her number, she won’t really know what’s going on.

Sure, the first couple of times it may feel kind of strange.

But after you see the look on her face, it will feel pretty cool.

It’s a very SUBTLE (and it HAS to be subtle) way of saying, “I’m confident enough to talk to you, make you smile, but I’ve got more important things than beg you for attention.”

If you keep a playful attitude, she’ll wonder what the heck is going on.

Do this enough, and you’ll build up MASSIVE confidence.

World class athletes are world class because they practice A LOT.

World class ANYBODY is world class because they practice a lot.

So see these as approach drills. Since you’re NOT EVER going to ask for ANYBODY’S number (nor give yours when she asks) there’s no chance of rejection.

These drills will build up MASSIVE confidence.

The kind of confidence that pulls high quality women out of the woodwork.

All eager to meet you.

# Why You Should Never Chase

Most humans would love to have a simple, step by step solution to pretty much anything.

Like “what do I say to her to make her like me?”

Just imagine if there really WAS a “magic sentence” you could say to a girl (any girl) that would make her “like you.”

You’d say it, and she’d like you. But then somebody else would say it to her, and she’d like him.

In reality, there IS a simple way to make a LOT of girls like you.

And that is to differentiate yourself from every other lazy guy out there looking for magic tricks.

How do you do that?

Express your interest in her, but not in a needy way.

Always have something cooking that is MORE IMPORTANT than her.

Give her the pleasure of missing you, so she can use her imagination to conjure up romantic images of you.

This, however, is VERY HARD to fake.

If you’ve ever liked a girl more than she likes you, you know what I mean.

Every time she texts you, you go crazy trying to think of the right thing and the right time and the right frequency.

Luckily, if you take the time to CREATE SOMETHING that really WILL be more important than her, this will happen naturally.

Think of it this way, if you CHASE her, she’ll run away.

This will only work for a little bit, until it loses its charm. Women have been more or less following men for most of human history.

On the other hand if you CHASE your life, she’ll CHASE you.

Which means you need to figure out WHAT you will chase for your life.

And think of the girls as the added benefit.

# How To Project Attractive Behavior

Women are much better than guys at reading body language.

They step into a party and know right away who’s into whom, and who’s not.

Which means if you are radiating the wrong “energy,” there’s not much you can do to build attraction.

When I say “energy” I mean the sum total of all your gestures, movements, voice tone, etc.

All of your non-verbal communication and behavior.

Men get attracted by how she looks.

Women get attracted by how men behave.

What behavior does she like?

Or more importantly, what behavior makes her attracted, whether she likes it or not?

Somebody who is not needy. Somebody that thinks she’s cute, but isn’t desperate for her company.

Somebody that looks at women and thinks, “Hmm, she’s cute, but cute girls are a dime a dozen. I wonder what her personality is like?”

Somebody that is confident in their own skin.

Now, she doesn’t think all of this consciously. She just FEELS IT. And usually within a few seconds.

Unfortunately, if she’s NOT feeling it, there’s not much you can do.

On the other hand, if she IS feeling it, there’s not much you NEED to do.

Just smile and say, “Hi,” and wait to see what she ways.

How do you build this behavior?

More importantly, how do you build this behavior so you radiate it naturally, wherever you go, without needing to think?

It’s pretty easy.

It’s just a matter of your frame of mind that you train in.

Most guys rely on their “factory settings” in their brain.

But your mindset, how you see the world, how you see girls, is pretty easy to shift.

And once you do, you’ll be amazed how much better everything looks.

# Never Let Her Catch You

It’s been said that there are two great tragedies in life.

Not achieving your goals, and achieving them.

What in the world does this mean?

If you achieve them, it feels cool for a while. But then what? Contrary to popular desires, having something isn’t nearly as rewarding as pursuing something.

So long as that something is big and important to you, for your own reasons.

Humans feel on purpose in the pursuit.

That’s when we feel most alive.

So when we get to a point where we finally get there, we lose that feeling of being “on purpose.”

On the other hand, if we ever have to face a reality that our goals are absolutely unobtainable, that sucks even more.

One of the crazy ways this plays out is with females and relationships.

Women are hard wired to chase, but not quite get.

So when they “get” (or think they get) it messes everything up.

This story plays out again and again.

Girl is attracted to a guy. Girl chases guy, and “gets” him. Then she “domesticates” him.

But once he’s “domesticated,” she no longer feels the thrill of the chase, or the “spark of romance” in the relationship.

She has him, but it’s not the same as ALMOST having him.

She gets bored, and she starts to look elsewhere for the same excitement.

The poor guy, of course, has no idea what’s going on.

How can you avoid this?

Never let her “fully” catch you.

ALWAYS be chasing something, so she always has to chase you.

Don’t ruin it (for both of you) by letting her catch you.

Always have something big that you’re pursuing.

Even if it’s decades out in the future.

If you have something HUGE (according to you) that you are pursuing, this is the most attractive thing a woman can find.

A Driven Man who has big plans for his life.

She’ll test you, she’ll want to control you, but deep down, she WANTS to keep chasing you.

Let her, and always be one step ahead.

# Choose From The Girls Who Chase You

Once you are in the beginning stages of dating a girl, there is a LOT of uncertainty.

How often to text, when to text, what to say, when to call.

It can help to understand a couple of things.

One is she has absolutely no control of how she feels about you.

If humans could control our feelings, none of us would be overweight. We would simply decide to not be hungry.

Or there wouldn’t be such a wide range of food available.

If we could control how we felt, we could simply “decide” to enjoy a protein shake as much as a cheeseburger. Then we would all be skinny and there would be no need for any fast food restaurants.

Luckily, this isn’t the case.

What determines her feelings for you?

Think about music. They say that the space in between the notes are just as important as the notes themselves.

Take Beethoven’s Moonlight Sonata. Change the tempo and cram all the notes in a few seconds. It would sound horrendous.

What makes it so beautiful is HOW the notes are spaced out.

So in the beginning, HOW you space yourself out (your communication with her) is JUST as important as what you say and do when you are with her.

Here’s the second important idea.

All of human instincts were baked into our DNA when we were hunter gatherers.

When there were no phones, no way to communicate other than face to face talking (or grunting or whatever).

For a caveman’s ENTIRE LIFE, a guy and his girl were ALWAYS APART during the day WITHOUT communication.

Sometimes days at a time.

Which means if you are going to create attraction that resonates with her deep self, texting is going to hurt much more likely than it’s going to help.

Of course, this is VERY HARD to do (not text) when you’re totally into her.

This is why it’s a good idea to NOT CHASE girls. Instead, get them to chase you.

How do you do that?

Build a huge dream for yourself. Something YOU are chasing your entire life.

This will change your behavior and communication style in a dramatic way.

Girls will notice this. And then you’ll notice them noticing them.

Then you can just pick from whichever you want, and let her chase you.

# Four Essential Ideas To Increase Success

Much can be learned from observing.

In fact, if you DON’T observe, you’re missing out a ton of free information.

Unfortunately, a lot of people switch to observing as a DEFENSIVE strategy.

Meaning they’re out in public, they see some attractive women they’d like to interact with, but they have social anxiety of some kind.

(EVERYBODY has social anxiety of some kind!)

But they don’t admit that to themselves.

They think that they are “observing,” when they’re really just “wishing” they had enough courage to get in the game.

Which means they are not really learning-observing.

But when you REALLY observe, you can learn A LOT.

Meaning if you SPECIFICALLY go out just to observe people, to watch their behavior, to see how people interact, you can learn a TON.

And this is extremely beneficial when you choose days to OBSERVE, and days to EXPERIMENT.

Both of these are not “normal” days, where you are hoping to actually meet girls and create relationships.

Think of it like martial arts, or some other sports.

There is value in watching videos of other players. (Observation)

There is value in practicing certain moves.(Practice)

Then there is game day. Real life.

Most people don’t consciously choose which is which.

They start out thinking it’s “game day” but then get blown out and redefine it as “practice.

Or they start out thinking it’s “game day” but don’t do ANY approaches, and then later redefine that as “observation.”

But when you clearly distinguish those three, and stick to them, your “game” can be dramatically accelerated.

Especially when you have a framework around to observe, learn, experiment, practice and then let loose on “game day.”

Put all of these together, and your success with women can significantly increase in a very short amount of time.

# Get Women To Follow You

Most guys would do anything to get “a girl” to like them.

Unfortunately, when it’s gotten to that point, where you like her and she’s already decided she doesn’t like you, it’s too late.

The thing about us people is our brains are really pretty simple.

And by understanding how our brains operate, it’s pretty easy to get us to do stuff, (or get others to do stuff) if you know what you’re doing.

EXCEPT if they’ve made a clear decision BEFORE they interact with you that they DON’T want to do what you’re going to try and persuade them to do.

For example, if you walk onto a car lot and your main goal is to NOT buy a car, it’s going to be VERY HARD to sell you a car.

On the other hand, if you kind of, sort of want a new car, you’ll be a lot easier to persuade.

Which means, if that girl you like has ALREADY DECIDED she’s not interested in dating you, there’s not much you can do.

So it’s much better to focus on other girls.

But when you do that, it’s really pretty simple.

The easiest way to become VERY attractive to many girls is to have a huge plan for your life that will ALWAYS be MORE IMPORTANT than any girl.

This has to be real, it can’t be faked.

Women are hard wired to FOLLOW MEN. Many women are angry today because most men have NOTHING they are going after, which makes it VERY HARD to follow them.

Which means a lot of women are stuck doing the leading, which they HATE.

At least from a sexual-attraction standpoint.

All you need to do is take some time, figure out what you are going to chase (dreams, goals, visions) for your life.

And then start chasing it.

The effect on the women in your life will be profound.