Tag Archives: Persuasion

Road To Riches

First Rule Of Emperors

I used to know this old guy.

Attorney from Japan.

He’d done a bit of traveling (including a few excavations) and had an interesting view on things.

He told me the story about Tokugawa, the first Shogun who ruled all of Japan.

If you watch any of the old Samurai movies, they take place BEFORE that happened.

This was the “wild west” period of Japanese history.

When there were rogue bands of samurai’s everywhere.

If you are going to be a leader of any country, you need to have a lot of skills.

Tokugawa had a particularly interesting problem.

He took power right around the beginning of the 1600’s.

AFTER a lot of European explorers had visited Japan.

The first thing Tokugawa did was kick them all out.

The real problem was that most Japanese had either experienced or heard stories about these Europeans.

And at that time, the Europeans had FAR SUPERIOR technology.

So Tokugawa’s task was to rule AND figure out a way to get them to “forget” about the Europeans.

He needed his people to feel superior to the “outsiders,” as all rulers do.

Nobody is going to last long as a leader with the idea that “we suck, and we better hope our superior enemies decide to invade us.”

People like their leaders to tell the people how AWESOME they are.

Which was difficult for Tokugawa, since they’d all seen the HUGE gunships and technology the Europeans had.

And all the stories of different cultures on the other side of the world.

This is where Tokugawa was an absolute GENIUS at social engineering.

He came up with the idea that “technology” is evil.

Impure.

It’s better to be poor, and sit and watch the rocks grow.

Or spend an hour preparing pouring a cup of tea.

(Interestingly enough, it was this super attention to detail that made the Japanese super rich super quick when the Industrial Revolution showed up).

But as my lawyer friend explained, another aspect of Tokugawa’s genius was to put the merchant class at the VERY BOTTOM of society.

Who was on top?

The Samurai of course.

But the Samurai had to take a vow of poverty.

The idea of pursuing money was not becoming of a Samurai.

This sounds curiously similar to the early Roman Empire, especially when they took on Christianity.

The idea that it is “holy” or “divine” or “pure” to be poor.

It’s also a VERY EFFECTIVE way to ensure nobody raises an army against you.

Armies take money. Lots of money.

This is EXACTLY how Julius Caesar took over Rome.

He had money, and an army.

So if you ever become a ruler or an emperor or a shogun, the first rule is to convince everybody that “money is evil.”

So you can keep it all for yourself.

Or you can FORGET about becoming a ruler and just make a bunch of money.

Let everybody else find holiness through poverty.

Learn More:

Wealth Tuning

Dangerous Dudes Are Everywhere

Covert Sumo Defense Tactics

It’s very common for humans to look for shortcuts.

We are hard wired to look for anything that will maximize our return, and minimize our efforts.

Paradoxically, this is the driving force that has been behind our path as humans from the days of ancient hunter-gathers to modern life.

All the inventions, creations and ideas were based on one simple concept.

“There’s GOT to be an easier way of doing this!”

Businesses and customers are forever locked in the same battle.

Business want to minimize costs and maximize profits.

Customers want to minimize purchase price and maximize what we get for that purchase.

When businesses compete for our money, it’s a wonderful thing.

Fast food wars, for example, force all businesses to come up with the cheapest menu items.

If you’re the kind of person who likes to stumble through your local fast food joint on the way home from your local bar, this is a wonderful thing.

Get a sack of burgers for a few bucks.

Other kind of competition is not so nice.

Especially when not everybody knows there’s a competition.

Sure, when you’ve got a street lined with shops, everybody knows what’s up.

Cheapest price, best product, best customer service, cutest waitresses, etc.

It’s all part of the game.

But when you go into a meeting, and you’re thinking it’s just to share ideas, but your coworker has decides he or she is competing, and he or she is competing against you, that’s when it gets dirty.

From the boss’ point of view they might even like the competition.

It saves them from having to make a decision.

Even within social groups, friendships and romantic relationships, there can be some “beneath the surface” competition going on.

It’s almost like covert Sumo wrestling.

Two huge guys rush each other and try to push the other guy off balance.

When both guys know what’s, it’s called sport.

But when one person is doing this conversationally and covertly, it can feel pretty crappy.

There you are trying to have a regular conversation, and they’re slipping in deadly blows that push you off balance and make you feel weak.

Many people unfortunately don’t feel strong unless they make others feel weak.

If it’s a schoolyard bully, you can punch him in the face, or kick him in the nuts.

But if it’s emotional, and covert?

How the heck do you defend against it?

With this:

Weaponized Hypnosis

Know What You Want?

The Carne Asada Nachos Pattern

I love eating.

But since I ain’t no spring chicken, I can’t eat as much as I used to.

When I was in high school, I could eat anything and everything.

I ran cross country and I wrestled, so not only did I have the magical metabolism of youth, but I exercised quite a bit.

But today, I need to be careful about what I eat.

Usually.

Because you HAVE to have cheating days.

And I like to plan my cheating days.

Think about what to buy, what to cook, what to watch on TV when I enjoy my cheating days.

Planning pleasurable activities is something we humans love.

They say that the only two tragedies of life are achieving your goals, and not achieving your goals.

What the heck does this mean?

If neither one of those is true, (not achieving a goal or achieving it) it implies you are ON THE WAY to some goal.

And that is a pretty good place to be.

When you look forward to something.

Even if it’s something silly like a heaping plate of Carne Asada Nachos and your favorite episode of The Sopranos.

The idea of something GOOD in your future is wonderful.

Since we humans can NEVER predict the future, when we have something good coming, it’s mixed with uncertainty.

But it’s the BEST kind of uncertainty.

When you’re uncertain exactly HOW you’ll enjoy something.

Or exactly HOW that enjoyable thing will evolve.

Or exactly WHEN that enjoyable thing will happen.

This is why pretty much everybody agrees that the Road (the way to the enjoyable thing) is better than the Inn (the actual pleasurable thing).

This is what has inspired humankind since we climbed down out of the trees and realized there was more to life than bananas.

What’s even better is you can give somebody else the gift of looking forward to something fantastic.

By making YOURSELF that fantastic thing.

How you interact with them when you’re around, and how you give them the gift of missing you when you’re not.

By understanding the process, you can create the most wonderful feeling we humans can ever feel.

At will.

Learn How:

Love Hypnosis

Radiate Real Authority

How To Imply Massive Authority

One of the most groundbreaking studies in psychology is the famous Milgram experiment.

It’s been repeated several times, all with the same results.

There was a guy in a white lab coat, posing as a researcher.

There was a guy behind a class window, posing as a test subject.

Then there was the guy or gal who was supposed to give electric shocks to the guy behind the glass.

The supposed study, as told to the poor dude giving the shocks, was that it was some kind of new memory technique.

For every wrong answer, the guy behind the glass got a shock.

But the REAL study was to see HOW HIGH of a shock a person would deliver.

The shocks were actually fake.

And the guy screaming in pain was only pretending.

The results were horrifying.

Most people gave enough shocks to kill somebody, had they been real.

The guy behind the glass even pretended to have a heart attack.

But the test subjects kept shocking away.

All because lab-coat guy said it was OK.

The study was cooked up soon after WWII ended.

Everybody was curious how a country like Germany could go crazy and let a bunch of Nazis kill millions of people.

Turns out that we humans have a bunch of switches in our brains.

And if you know to flip those switches, you can get people to do ANYTHING.

In that particular study, they were leveraging the AUTHORITY switch.

Most people turn off their brains when a scientist in a lab coat tells them it’s OK to shock somebody.

Of course, these switches are neutral.

They are neither bad nor good.

They are like the proverbial driver who can either drive a getaway car or an ambulance.

If you use these switches for good, you can get people to do things that benefit EVERYBODY.

How many of these switches are there?

Seven.

Advertisers have been using them for a long time.

To get us to buy all kinds of stuff.

Many dating techniques are based on them.

But one thing most people DON’T know is how to COMBINE them with the Milton Model.

The patterns of conversational hypnosis.

It cost a lot of money to set up that experiment.

It’s kind of like a con in the movies.

You need a lot of actors (a guy playing a scientist, a guy playing the dude getting shocked, etc.) and you need to create the situation.

But with the Milton Model, you can hypnotically imply ALL of these switches.

Which means just by having a conversation, you can conjure up all kinds of authority.

Or any of the other seven laws.

Learn How:

Seven Laws

Magic Woman Trick

The Secret Rules of Life

Imagine playing a game of basketball without knowing the rules.

You had to play before you knew how.

And the only way to learn was to learn by playing.

If you had two teams under these conditions, it might actually be pretty interesting.

Assuming you had refs and scorekeepers who DID know the rules.

Part of your strategy would be to figure out the rules BEFORE the other team did, but to keep them secret as long as possible.

After all, if your team knew the rules and the other team didn’t, you’d have a HUGE advantage.

Now imagine ONLY your team didn’t know the rules.

The other players, the other coaches, all the fans, the scorekeepers, and the refs knew the rules.

But you and your team had your memory wiped or something.

It would be horrible!

For many of us, this is EXACTLY what it feels like during our normal lives.

It’s like everybody else knows the rules, knows all the secrets, but they forgot to tell us.

We’re shuffling along, trying our best, and everybody’s just whizzing by having the time of their lives.

Sometimes it even seems like they purposely tilted the rules in their favor.

And to a certain degree, they have.

Despite our system of “laws,” the golden rule will always apply to some degree.

The golden rule being, “He who has the gold makes the rules.”

But if you can understand how the game is played, it’s not so bad.

Especially if you not only get how the game is played, but how people think.

This would be like knowing the playbook of the other team, AND knowing which plays they were about to play.

Of course, how you USE this information is up to you.

But you better believe that plenty of people who DO know these inside ideas are using them to benefit themselves, at the EXPENSE of others.

You can think of knowing these as a kind of insurance policy.

Just in case.

Learn More:

Cult Leader

Set Them Free

Custom Made Personality

When I was a kid everybody was into skateboarding.

And we all had our own “custom” skateboards.

Certain kinds of wheels, the board itself, the bearings.

There was one surf-skate shop me and my friends would hang out downtown.

When we were both saving up our money to buy our next board.

We’d look over all the choices and put other the ideal board.

Same when we were buying Vans.

You could have them custom make all the colors.

They had this big book of fabric you could look through and pick all the different swatches for the different parts of your shoes.

Being able to put together a custom set of ANYTHING is pretty cool.

Sometimes we take it for granted, like ordering a meal at a restaurant.

Because it’s “normal” we don’t get excited about being able to choose between fries and a baked potato.

But other areas, we don’t even consider that we have choice.

If you look closely, however, you’ll see that we ALWAYS have choice.

Or almost always.

You can’t really choose to be taller.

But you can choose pretty much everything else about who “you” are.

Most people don’t think of things like social skills, communication skills or charisma as something we can “custom order.”

We tend to think of it like height or how much hair we have.

But if you look just below the surface, there is much more choice than most people realize.

It’s not quite the same from picking swatches out of a book and waiting for your custom made personality to come in the mail.

But you CAN build it however you like.

All you need is a model.

Somebody to copy.

After all, modeling (or copying) is how you learned a LOT of things.

Walking, talking, etc.

And if you’re going to model some folks to custom build a better personality (or better social skills or persuasion skills or leadership skills or WHATEVER skills) you may as well choose the most outrageous.

You can always “dial back” the parts that are too much.

And fine tune the PERFECT set of skills.

Learn How:

Cult Leader

Fantasy Stories Will Work Wonders

Make Girls Want To Meet You

Most guys wait around until they see an attractive girl before they start wondering how to get “girls” to like them.

There they are, skipping down the street, happy as can be, and the BOOM!

A gorgeous girl suddenly appears.

And then they think, “Jeez, how can I get her to notice me? To like me? To maybe fall in love with me?”

Unfortunately, by then it might be a bit too late.

It’s much better to be PROACTIVE.

And start to take time to build an attractive “personality.”

Any time you have to do anything consciously, it’s not going to be very effective.

Meaning if you have to THINK about what to say, THINK about what to do, it will come across as unnatural.

So, how do you get into attractive “shape?”

If you wanted to get into physical shape, it would be pretty simple.

Hit the gym, watch what you eat, etc.

But one thing that radiates MASSIVE attraction is somebody who is socially confident AND socially competent.

Somebody who feels AT HOME as the center of attention in a crowd.

And when you tell stories that are designed to create attraction in any female that’s listening, this will happen pretty easily.

This will put you in a MUCH BETTER position.

Even if she’s not actually listening, she’ll be watching EVERYBODY ELSE (guys and girls) who are hanging on your every word.

So before she even talks to you, she’ll have already made up her mind that YOU are somebody she wants to get to know.

You can even practice these patterns on “friends” and they won’t know what hit them.

They won’t know WHY they are suddenly attracted to you, only that they are.

And pretty soon, you will have pretty much flipped the script on the world.

Girls will be the ones noticing YOU and wondering how THEY can get YOUR attention.

Learn How:

Hypnotic Seduction

Wow Woman Want You

How To Ditch Scarcity For Good

What’s your biggest issue with women?

Most people come up with something right away.

Not enough quality women.

I don’t know what to say.

I don’t have the right clothing.

I’m too….(whatever).

But in reality, that’s not the real issue.

This is common among ALL human “issues.”

Therapists have known for centuries that when people show up, the first thing they say as the “problem” is never the problem.

When married couples fight about the toilet seat, it’s never really about the toilet seat.

So, back to women.

What’s the ONE THING that would make EVERYTHING easier?

Fear.

Meaning have ZERO FEAR.

Just imagine this for a moment, for the sake of argument.

Imagine being able to walk up to any girl, anywhere, any time, and talk to her like you’ve known her for years.

Any feelings of “scarcity” would disappear.

Most guys, when they get ANY kind of positive response from a woman, they hang on for dear life.

Because it’s so rare.

But if you literally have ZERO FEAR?

You can talk to any girl any time without worry.

If she shows even a HINT of trouble, eject and find somebody better.

The cool thing is she’ll SENSE this.

Just like girls can sense it when you’re hanging on for dear life.

But when you have ZERO fear?

You’ll never worry again.

Just the act of going outside to meet girls is EASIER than trying to figure out what the heck she mean by that text.

Very few men are like this.

Most men operate from a scarcity mindset.

And women know this.

Which is exactly why they act the way they do.

They can get away with it.

But, since a ZERO FEAR man with ZERO scarcity is so rare to them, they will always be on their best behavior.

Learn How:

Zero Fear Game

Get Lucky

Knock Three Times For Luck

We humans are pretty goofy with our superstitions.

There’s a pretty funny TV show where a guy was staying at his friends house.

The friend’s name was Charlie. Charlie’s mom came downstairs to lock the front door, and then turn out the lights.

But she did everything in threes.

Meaning she locked and unlocked the door three times. Turned the light off and on three times.

Each time counting, “one, two, three.”

Finally Charlie’s friend asked Charlie’s mom why she did that.

“So Charlie doesn’t die,” she said matter-of-factly.

Charlie shrugged, like it was no big deal.

While that was a pretty funny scene, we humans are pretty crazy when it comes to superstitions.

Like “knock on wood,” which means “good luck” originates from back when they thought evil spirits lived in trees, and by knocking the tree, you’d chase away the bad spirits.

Scientists believe that we humans “connect” feelings and emotions to things pretty easily.

It helped us survive when we had to chase food, and sometimes food chased us.

Back in those days, you couldn’t afford to sit around and reason things out.

Yet here we are, connecting goofy feelings to things that don’t really make sense.

Of course, you can use this if you want.

(Just be careful!)

One way is to get people talking about things they really want.

Their ideal future. How they imagine it happening.

The more you get them speaking in specific detail (using their ideas and their words) the better they’ll feel.

And you can easily “connect” those good feelings to pretty much anything you want.

So long as you aren’t overtly cheating them, they’ll love you.

Especially if you’re selling anything.

Why?

Because if the product is anywhere close to being a good fit, they’ll ALWAYS associate it with their deepest desires.

Of course, you don’t need to use this to sell things.

If you just want them to feel really good, and associate those good feelings with you, it will work just as well.

Click Here To Learn More

Quickly And Effortlessly Overcome Objections

Oh Yea? Says You!

So the other day I was having an argument with a friend of mine. Not really an argument, although it could have easily turned into one if either one of us had a hugely vested interested in our opinions, which we both agreed were merely opinions. We’d argued/discusses several issues at length enough times to know that pretty much either issue we choose, it’s fairly easy to shoot holes in each others arguments, and we almost always end up agreeing to disagree.

One of the things we do sometimes is to play devils advocate one each other, if that’s even the right term. We pick an issue, an issue that we disagree on, and which is highly controversial, such as gun control, or abortion, or animal rights, and argue the opposite that we normally would.

I actually met this guy several years ago in a sales seminar, and that was one of the ways they taught us to overcome objections, was to put yourself in the customers shoes, and come up with as many objections as possible. The seminar itself was based on the overcoming objections part of the sales process. One of the things we learned was that the best way to overcome an objection is to not only defeat it, but to bring it up before the other person even thinks about it. In technical terms this is called “pre framing” as opposed to “re framing.” When you reframe something, you take an already stated objection, and try to twist it around so it’s not such a big objection. The problem with this is that many times, by the time the person has formulated the though well enough to present a coherent objection, they’ve usually been thinking about it for a while, and it’s pretty well entrenched in their mind.

So a great way to get rid of objections is to simply reframe them before they come up, or preframe them. That way when the client starts to formulate the thought that would have otherwise turned into an objection, instead they’ll think what you want them to think.

Here’s a great example that I witnessed in real time, several years ago. While you may object to the content of my example, the structure of how the particular objection in question was handled before it came up was particularly elegant. I was eating dinner at a restaurant with a group of guys. One of the guys, who was around 40 years old at the time, liked the younger ladies. He wouldn’t date anyone older than mid twenties. (If you find this distasteful, please press on. The example lies in the structure, not the content.)

At the time of this incident, the TV show ER was really popular, and starred George Clooney, who was the latest heartthrob. I believe at the time Clooney was late thirties. So my friend was flirting with this young waitress. I don’t think he intended to actually follow throw, he was just practicing his “game,” so to speak.

They were flirting back and forth, with eye contact, and conversations that lasted jut a tad bit longer than your normal waitress/customer interaction. He asked what she did when she wasn’t waitressing. She mentioned that she was in nursing school. He smiled and said, “Oh, you want to be like on ER, right?” And she blushed, as it was obvious that she liked that show, and at least entertained the idea of being a glamorous nurse like on TV.

So my friend, noticed a golden opportunity to preframe the “how old are you” question, that younger girls sometimes ask seemingly older guys. While she was still smiling about the thought of being a nurse “like” on ER, my friend says:

“Me and George Clooney have the same birthday.”

Now if she fantasized at all about being a nurse on ER, she surely fantasized, at least a little bit, about George Clooney. And my friend put himself in that same category in her mind. If he decided to pursue this girl (he didn’t,) and the age question ever began to arise in her mind, she would remember him having the same age as George Clooney, and of course she wouldn’t have a problem with George Clooney, so the age question was deflected and dismantled before it ever came up.

When I asked him later on how he was able to think in the moment like that, and preframe a pretty powerful objection right there on the spot, in real time, he told me it was simply through practice. He had dated quite few younger girls, and they would inevitably come up with the same questions. So what he did was to write out all the questions he got over and over, on some business size cards. And everyday, while he was taking the train to work, he would flip through the cards, look at the questions, and think of the best way to answer them that would respect the questioner, and also put himself in the best possible light.

He said that after he did that for a while, he began to see the questions coming long before they were ever actually expressed verbally, and easily preframe them. After a while, they never, ever came up again, and he enjoyed much more success (take that however you will) with his pursuit of dating younger girls.

In that sales seminar I went to, they taught us the same thing. To make a list of all the objections you get on a regular basis, and figure out the best way to answer so that you’re not disregarding or disrespecting your client, but you’re also putting your product or your service in the best possible light.

If you take the time to actually write down the objections you get the most, and practice going over some possible answers, you’ll find that they begin to come up more and more, and you’ll even be preframing them conversationally without even realizing it. To the untrained eye, they will seem to have magically disappeared.

Another thing we learned at the seminar was a way to increase mental flexibility and open mindedness. And that was through purposely arguing a point that you don’t believe in, with a willing partner. Take an issue, like some of the ones I’ve listed above, find a willing partner, and choose opposite sides that you’d normally take, and let the battle begin.

Use all your skills of persuasion and sales to convince the other person, while resisting their argument (which is the way you really feel). Do this few times and you’ll never look at the same old issues again.

(advertisement)

To easily discover many powerful ways to skyrocket your success in any endeavor, persuasion or otherwise, check out the link below. Find out why more and more people today are beginning to realize the vast potential of NLP:

Success with NLP

Success with NLP