One of the most groundbreaking studies in psychology is the famous Milgram experiment.
It’s been repeated several times, all with the same results.
There was a guy in a white lab coat, posing as a researcher.
There was a guy behind a class window, posing as a test subject.
Then there was the guy or gal who was supposed to give electric shocks to the guy behind the glass.
The supposed study, as told to the poor dude giving the shocks, was that it was some kind of new memory technique.
For every wrong answer, the guy behind the glass got a shock.
But the REAL study was to see HOW HIGH of a shock a person would deliver.
The shocks were actually fake.
And the guy screaming in pain was only pretending.
The results were horrifying.
Most people gave enough shocks to kill somebody, had they been real.
The guy behind the glass even pretended to have a heart attack.
But the test subjects kept shocking away.
All because lab-coat guy said it was OK.
The study was cooked up soon after WWII ended.
Everybody was curious how a country like Germany could go crazy and let a bunch of Nazis kill millions of people.
Turns out that we humans have a bunch of switches in our brains.
And if you know to flip those switches, you can get people to do ANYTHING.
In that particular study, they were leveraging the AUTHORITY switch.
Most people turn off their brains when a scientist in a lab coat tells them it’s OK to shock somebody.
Of course, these switches are neutral.
They are neither bad nor good.
They are like the proverbial driver who can either drive a getaway car or an ambulance.
If you use these switches for good, you can get people to do things that benefit EVERYBODY.
How many of these switches are there?
Advertisers have been using them for a long time.
To get us to buy all kinds of stuff.
Many dating techniques are based on them.
But one thing most people DON’T know is how to COMBINE them with the Milton Model.
The patterns of conversational hypnosis.
It cost a lot of money to set up that experiment.
It’s kind of like a con in the movies.
You need a lot of actors (a guy playing a scientist, a guy playing the dude getting shocked, etc.) and you need to create the situation.
But with the Milton Model, you can hypnotically imply ALL of these switches.
Which means just by having a conversation, you can conjure up all kinds of authority.
Or any of the other seven laws.