Category Archives: Charisma

How to Persuade Others to Give You What You Want

There has been much debate over the last several years as to why the human brain became so large. Compared to our body weight, it is much larger than our nearest relatives, the other apes. Some of the leading theories are that we need large amount of brainpower for spatial processing. It has been argued, notably in Howard Bloom’s “The Lucifer Principle,” that the need to hunt via action at a distance (e.g. throwing a spear and hitting moving target) required quite a bit of mental development.

Others have argued that our brains developed such large size due to our need to communicate. But why so large? Scientists have known for years that other mammals communicate through verbal interaction. Dolphins, whales, wolves. This is certainly not related to humans. But why did human’s language become so much more complex than others?

It might be easier to understand when you change your paradigm of the purpose of language. Most assume that the purpose of language is merely to exchange information. Researchers are beginning to wonder if this is a foregone conclusion. Some argue that the entire purpose, the entire driving force of language is not to communicate information, but to persuade. Even when a simple communication of information is the apparent goal, the underlying intent, even if it’s subconscious, is to persuade. Persuasion with statistics is but one of the many ways to convince others of your way of thinking.

If you could remember back to when you made your first sound, you would probably recall being under a great deal of stress. You had just come out from the safety and protection of your mothers womb, and were thrust, painfully so, into a harsh and unfamiliar environment. You had to breath for the first time. It was cold. You couldn’t feel the familiar thump-thump-thump of your mother’s heart. Naturally, your first response wasn’t to shout for joy to the skies, or voice your appreciation for your new discovery, but more likely to curse the gods for your predicament.

Then a funny thing happened. The more you cried, the more attention you got. Attention that brought you back to what you were missing. Comfort, attention, protection. The more you cried, the more you learned that you were cause, and the new world in which you lived was effect.

As you grew up, that repeated over and over again, thousands of times. You had a feeling; you expressed that feeling through your voice and actions, in attempt to manipulate your environment. Sometimes it worked, sometimes it doesn’t. Many people go through their whole lives frustrated because it is not as simple as it was when you were a baby. When we all reach the age of two or so, suddenly a simple cry doesn’t bring with it the immediate and comforting response we expect. And that is both frustration and worrisome. Does that mean that our world doesn’t care that much about us any more? Or does that simply mean we need to change our strategy? To formulate a new way of expressing our desires with a greater probability to getting them realized by others?

Luckily, there has been a whole lot of study in that area. There are specific ways to structure your communication to persuade others to give you what you want. Good ways and bad ways. Ways that will leave a good taste in the mouth of those that help you, and those that leave them with a funny feeling that they’ve been had. Ways to help you out in the short term, and ways to ensure your long-term success.

Just as surely as you expected your mother to pick you up when you cried, you can be sure of others actions based on your communication. It’s not that the world doesn’t care any more, it’s just that you need to be more specific with your requests, and frame them in such a way that the person fulfilling your requests will be happy for doing so. There are numerous strategies and methods I will share with you over the next several weeks that will give you incredible power over others, so much so that they will enjoy doing that.

Stay tuned.

How do You Make Decisions?

I was talking to a friend of mine the other day. She is a regional sales manager for a large cosmetic company. His job is to maintain contracts with all the large department stores. I never really thought about that kind of business before, but it is really competitive. She needs to maintain very good relationships with her respective counterparts at the various department stores. In order to do this she needs to do quite a bit of traveling.

One of the things that surprised me most was that the decisions that are made by the various department store managers, those that are in charge of the cosmetics department, are made based on a wide variety of reasons. Sometimes the actual quality of the product is a factor, but often times it’s not. It didn’t take her long to learn this. The first time she realized this her company was up for review at a medium sized department store. The manager had to choose between her company and a rival. She did her market research and realized that the rival’s product did not have nearly as much quality, history, and sales as hers. So she assumed it would be an easy decision by the manager.

What she didn’t realize was that the manager had a previous relationship with the other sales rep. They used to go to the same church several years ago. So when she chose the competitor because of that reason, my friend quickly realized that product quality was not always, in fact rarely, the main reason department stores chose one product line over another.

She began studying persuasion technology in earnest. She went to several seminars, read several books, and even took few marketing classes at the university level. What she found was fascinating.

The marketing courses she took at the university were not helpful, as they were filled with theories and long-winded articles about psychological speculations that seemed completely inapplicable in the real world. Most of these marketing books were written by professors who never really sold anything in their lives.

One book she read that really helped was by a psychologist, but it was a book that was based on hands on social experiments, rather than obscure theories. And what she learned was fascinating. More often than not, people at all levels make decisions not on logical, but on emotional impulse. People usually make up a logical reason shortly after the emotionally based decision, so quickly that is below conscious awareness. So even if we fool ourselves into believing that we make logical decisions that are rarely the case.

The second thing she learned was how easy it was to use these simple emotional triggers in others to help her to sell her product. Ever since she made that breakthrough, her accounts have steadily increased over the years. She tells me she likely would never had been successful had she relied only on university marketing classes and product information based logic. Once she learned how to tap into the emotional buying decisions of others, it became very easy.

One of the things she found that was the most powerful, and therefore the hardest to overcome was a pre existing relationship. If the department store had a long relationship with a current manufacturer, then it was almost impossible to get her foot in the door. The longer the relationship between the department store manager and the manufacturing sales representative, the harder it would be for the department store manager to change his or her mind.

One thing she learned from that was it is always good to start and maintain new relationships. That is the key to success.

Get to the Root of All Desire

I was talking to a friend of mine the other day. He was a relatively new friend, one that I had met recently, in a bowling alley of all places. It was one of those big places that has several lanes, a bunch of pool tables, a full-blown sports bar, and a group of karaoke boxes in the back. Here when you go and sing karaoke, you don’t sing in a big room in front of strangers, you hire a private room so that you and your friends can drink and belt out tunes to your hearts content without worrying about being judges by others.

It’s interesting when you think of all the bowling alleys you can go to. Some are set up just as bowling alleys, some are set up like the one I went to above, or before, where you can get many entertainment needs met in the same place. If you go with a big group of people, you don’t all have to hang out together. You can break off into smaller groups and kind of do your own thing, and still be together in the same place. It’s interesting when you think of how many ways there are to satisfy different levels of criteria.

So my friend was telling me about his consultant he’d hired to help him start his business. He has several different products, related of course, and he needed help to figure out how to sell them as effectively as possible. This is a lot harder than you think, because when you are a business, and you hire a business consultant to help you sell as much as your product as you can, the business consultant is doing the same thing. His job, as a business consultant is to sell his consulting services to as many people as he can. And most people don’t have look very far back in your experience to find people selling stuff that is more in there best interest than your best interest.

But this particular consultant came highly recommended by many people, so he was fairly confident he was going to get his moneys worth. The consultant told him that when he attempted to sell his product, the idea was to elicit as much as the customers criteria as possible. That way, he could easily show how his product was a good match to fit the customer’s criteria. When you fit your product to your customer’s criteria, it is almost certain that a large percentage of them will buy your product.

Of course, this isn’t quite as easy as it can seem. Because many people aren’t even aware of their own criteria, getting it out of them can be tricky. This is where some really good non-confrontational conversational sales skills can come in handy. Of course if you are selling cars, and somebody knows they want a red car, it’s fairly easy. When you are selling something harder to pin down, like landscaping services or estate planning, this can be a bit more difficult.

It’s like another friend I had. She is getting close to thirty years old, and around this part of the world, if you are female and thirty and not married, that can carry quite a negative social stigma with it. So of course she took some steps to make sure that didn’t happen to her. Nobody wants to have a negative social stigma. So she went to a relationship counselor. And the first thing she asked her was what was important to her in mate. She had never really thought of this before, so she didn’t really know how to answer. It took several sessions with her coach to final flush out all of the things she thought were important.

Her coach had her put them in three different categories. Must haves, Like to have’s, and must not haves, or deal breakers. When she had her list set up like that, it became much easier to go out and meet people. She said a really interesting thing happened when she developed her list of criteria. Before, whenever she went out into a social situation, she was pretty shy, because she always thought people were judging her. But as soon as he developed her mental list, she felt a lot more power and control whenever she found herself in a conversation with somebody. It was as if guys were unconsciously trying to qualify themselves to her, to fit her list, even though she never overtly communicated it.

That was several weeks ago, and I’m guessing, since I haven’t heard from her she’s doing pretty well.

And my friend that had hired the business consult said that as a result, his sales were slowly increasing, and he is really starting to get excited about his future.

The Right Mix Will Get You Noticed

The other day I was sitting in my favorite restaurant. It is a Thai restaurant, one of the better ones in the area. I like Thai food very much, so I’ve eaten at most of the ones that I know about. And this particular one is really good. Because they are so good, they are usually very crowded around lunchtime. They are also very smart, because they are only open from 11 AM until 2 PM, to maximize their profit, and minimize their expenditure. And because I like to go when it’s not crowded, I have to show up at just the right time to maximize my own enjoyment. And to be honest, one of the sources of my enjoyment is that the waitresses there are very cute, and very fun to talk to. If I go there when they are busy, then obviously I don’t have much of an opportunity to speak with them. I also usually bring a financial newspaper with me, so I can read about the latest news.

Once I was talking to a local rice farmer. Around where I live there are plenty of rice farms, as I’m sure you’ve figured out by now. I don’t know if you are a big eater of rice or not, but here in Asia it has been a large part of their diet for thousands of years, so they have the art of growing it down to an exact science. This farmer was telling me about how you need to plant the seeds at exactly the right time. If you plant them too late, the ground has already saturated all of the nutrients, and if you plant them too early, their roots will take before the rains come and that will affect their development. It’s important for the rice seedlings to enter into the ground at exactly the right time.

Cooking rice is a completely different matter. If you’ve ever used a rice cooker, you know how easy it is. It’s like that commercial for that world famous kitchen appliance where you just “set it, and forget it!” In order to cook the perfect batch of rice, all you really need to concern yourself with is the ratio of rice to water. Then just pour them both in, click the button down, and you’re good to go. And the best part is, when the rice is done cooking, the rice cooker will shut itself off immediately, and will keep it warm for several hours, sometimes even overnight if you have one those fancy cookers.

Eating rice, on the other hand, all bets are off. Some people eat it plain, some put really spicy red sauce in it, some people put meat next to it, and then scoop up a piece of meat and handful of rice, others will mix everything together. Still others will throw the rice into big wok with other vegetables and some shrimp and make fried rice. There is really no end in sight to the different ways you can eat rice.

But the times when I’ve gone to the restaurant too early, it has been busy, and the waitresses were very hurried, and not only did they not have time to chat, I felt if I sat there reading the paper like I normally do, people who were waiting might get impatient. And times when I mistakenly showed up a little late, I didn’t have time to lounge and relax. Timing is very important.

I remember once in high school chemistry class I got into trouble because I mixed two chemicals in the wrong proportion. It was supposed to be exactly three and half to one, but I read the instructions wrong and mixed them at two and half to one. Of course my experiment didn’t turn out very well, and the teacher got angry with me for not listening. It wasn’t as bad as the time I mixed two chemicals that I wasn’t supposed to mix, causing a terrible stench that evacuated the lab. I was allowed to come back in after that.

Now when you start to talk about playing golf, that is different topic altogether. Then you need to factor in wind speed, temperature, club face angle, and how good your short game is. But that will likely be covered in another post. In the meantime, be careful how you mix things together, either with time or with elements of nature. They can come out pretty good if you pay attention to what has been going on here.

How to Lead People Anywhere, Anytime

I was watching this really whacked out cartoon the other day. I rarely watch cartoons, let alone whacked out ones. These two spaceships were fighting each other, and they kept pulling out these different weapons. Each time they shot all their “bullets,” or whatever they were, the enemies ship would lose its shields. But for each weapon that the “good guy” ship would pull out, the enemy ship would come up with a new force field/shield specifically to combat that particular weapon. It was as if the same manufacturer of cartoon space weapons was colluding with the manufacturer of cartoon space weapon defense shields.

For some reason it reminded me of a book I read once on personal auras. It said that people’s auras have many layers. The layer that most people can see is the outer layer, and that is the layer that interacts with other people. Depending on how “in tune” the person in question is, the subsequent layers of their aura are congruent, or matched in aura frequency. I’m not sure of the physics behind it, but it sounded pretty interesting. When a person is really congruent in whom they are, personally, physically, spiritually, their auras will all be in alignment and they will project a powerful presence. It will have an incredible attractive quality to it. If you’ve ever been around somebody that you just could feel really good in this person’s presence, they likely had fairly congruent set of auras. You know the kind of person I’m talking about. The person that when they walk into a room, everybody just kind of pauses in their conversation slightly, and says “whoa…”

The generally overlooked aspect is that people can be powerfully charismatic without regard to their “moral” outlook. Charles Manson, David Koresh, Jim Jones, that crazy Korean cult guy that has a thousand wives. All these guys are incredibly charismatic and attractive, but they are kind of dangerous. OK, really dangerous. Because their underlying message is ultimately one of self destruction. Simply because they are incredibly congruent with their self-destructive message, they come across as being somebody that many people will naturally follow. They are a great example of the fact that whatever ideas you have, whether they be an idea to save the world, or to lead a band of crazy drug crazed hippies into the jungle, if you are consistent with your beliefs and how you present them, people will follow you.

I think one of the strengths, and weaknesses of human nature is that we will follow a leader at the drop of a hat. If somebody stands up and presents a seemingly congruent message with an easy to understand call for action, we will likely follow them. Even if they are a little bit crazy. One of the interesting phenomena regarding this is despite the members of the group; there will always be one that is the de-facto leader. It’s one of those leftover traits from evolution. When we lived in hunter/gatherer bands out on the African Savannah, we needed to rely on a leader. Otherwise we’d wander cluelessly around and get eaten by tigers. It can be a great resource, both to be a follower, and a leader. Especially if the leader is kind and honest and really is concerned about his or her people. Many great leaders in history demonstrate this.

It can also be dangerous to follow somebody if they happen to be the only one you’ve got. It’s hard to ignore the million year old programmed desire to follow an authority figure. It’s much easier to give up rational thought and go behind somebody. Sometimes, though, we need to accept the fact that one of the responsibilities of being an evolved human is to always question authority, and always be on the lookout for your own interests. Always judge how they match up with the interests of the current leader. There are too many horrors of history that illustrate what happens when people have neglected to do this.

As far as auras go, I’ve never really been able to see them. I even bought a special pair of goggles, that were supposed to train your eyes, but I didn’t have the discipline to practice consistently. Maybe I’ll get lucky someday.

Unfortunately, the warring cartoon spaceships never resolved their issue. They each had to return to their respective space colonies to recharge and repair, so they could meet again. I think my friend told me that in the next episode they have to become friends, because they have to unite against a common enemy. We’ll see.

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The Power of Congruence

I used to work sometimes in this building that belonged to a local broadcaster of TV. The building also served as a resource for various community groups. They had different cultural classes, from modern expressionist art to a how to class on making traditional Japanese slippers. In the entrance of the building were several pictures of different newscasters and TV personalities. Some very attractive people, as being on TV, that has traditionally been a requirement.

I used to teach a class in the building on Monday nights. Every time I’d walk past that bank of TV personalities, there was one lady that I thought was exceptionally cute. For some reason, however, she didn’t have a “traditional” sense of beauty. So whenever I inwardly admired her picture, I realized that she wasn’t a traditional beauty. There was something about her smile, I guess.

One night, the entire class was leaving together. When we passed the bank of pictures, one of the students asked me which I thought was the cutest. At first I hesitated, because for some reason I thought my opinion might be met with disbelief, as there were certainly other faces that were more beautiful, at least according to TV standards. What happened kind of surprised me. After a brief period of reluctance, I said whom I liked. There was pause, as obviously my choice was different than expected. What came next was interesting. Instead of question my choice, why I liked what I did, everybody immediatley looked at this TV personality in new light. As if they thought maybe I saw something that they didn’t.

It kind of reminded me of a story I heard a long time ago. While I’m not exactly sure of the content of the story, the moral, or the punch line, was that people are not moved by the content of your desires, rather than the congruence of them. If you have kind of a wishy-washy expression of desire for something, even if it is somewhat generally popular, people will tend try to pick apart your opinion, and tell you why their ideas are better. But if you express a congruent expression of opinion, desire, or interest, people will generally respect your expressed desires, regardless of the content. And if you are congruent enough, they will go to great lengths to try and learn exactly what it is that you find so intriguing about this.

It is not the content of the message that is expressed that sways the minds of people; it is the congruence with which it is expressed. With enough congruence, any content can be persuasive and influential. I think that sometimes people miss the forest for the trees. Because most people are unaware of the underlying congruence, we tend to put too much effort on the content, when it is really the congruence that we find so intriguing.

You don’t have to look to hard into the annals of history to find evil men that had enough conviction and belief in their message to persuade whole countries to buy into and follow them in their destructive intentions.

When you can come up with a plan that is beneficial to other people, and present it to them with full congruence and belief, you will be an unstoppable force, with the ability and support to achieve almost anything that you can imagine.

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How to Speak with Powerful Authority

You stand up, ready to speak. You pause. Slowly you turn your head, calmly scanning the crowd. You notice the look of attention and fascination on the faces of the crowd. Because you are such a powerful speaker, whatever conversations people had been engrossed in have automatically taken a backseat to their high expectations of your coming words. You are a powerful speaker. You speak with authority. When you speak, you command the room.

Ok, maybe not, but you’ll be more than halfway there after you finish reading this article, because I’m going to show you three quick and easy to learn techniques that will make your words more captivating than you’ve ever imagined. Some of the other techniques I write about on my blog can help as well. But before you go and read that, make sure to finish reading this, because despite these tips being incredibly easy, they are just as incredibly powerful. And the coolest thing about these techniques is you can use them anytime you are speaking to anybody about anything. Job interview, date, toastmasters speech. Ready? Let’s go.

Technique Number One.

Speak with authority. Ok that sounds a little vague. Speak in downward tones. You can end your sentences in three tones. Up, neutral, or down. You want neutral, but down is much better. If your sentences end on upward tone, you’ll sound unsure and without any authority. If you want a fantastic example of this, after you check out my blog, go over to Youtube and watch any clip you can find of President Obama. He has this technique down. (Down, get it?) When he speaks, he sounds as if he not only knows what he is talking about, but he believes it as well. And when you know what you are talking about, and you speak with belief and sincerity, you will easily captivate people.

Technique Number Two.

Create tension. Or a more technical name for this is create response potential. Sounds technical, but its simple. Simply pause in the middle of a sentence. If you can, say the following sentences out loud with the pauses where they are written:

I went to the store. (pause.) I bought an apple. (pause.) The apple tasted good.

Sounds pretty boring, right? Right. Now say it with different pauses, like this:

I went to the …(pause) store. I bought an..(pause) apple. The apple tasted…(pause) good.

Can you hear the difference? The more you practice, the easier it will get. When you master this technique, people will be hanging on your every word.

Technique Number Three.

The head tilt. Simply tilt your head back, just slightly. (Unless you are standing and talking to somebody who is much shorter than you.) Maybe about a centimeter. This will add to your aura of authority. And combined with the first two techniques, you’ll be amazed at how powerful your word will become. And the incredible thing is, people will have no idea that you are using these techniques. They’ll just know that they are totally captivated by your words. As they should, because your words are your power. And the more you cultivate your power, the more powerful you’ll become.

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Tap Your Intuition

Some have called it universal intelligence. Others have referred to it as the super conscious mind, a powerful storehouse of all the information in the universe accessible to all who know it’s secret.  A few have called it intuition. Edison used it. Einstein used it. You can use it.

You can not only easily learn now to tap this incredible power, but if you do so on a consistent basis you will develop your skill of intuition to levels unheard of in common men. What happens when you imagine the insight you’ll gain when you learn to listen to what Rumi, the 13th century Sufi Poet referred to as “your friend” when he said:

“Listen to your friend. When you are obedient to that one, you will be free.”

I’ve written a few articles about the power of this source of information on my blog, but I’ve never given such clear steps to access it as I’m about to give. You will be surprised how simple they are. How easy they are to harness to give you answers to life’s most complicated questions. And one of the most strangest things, is the more you practice this simple technique, the stronger your “intuition” muscle will get, so you will notice that you will just “know” things, without really knowing how you know.

The magic in this technique lies in the persistence you will use to get through the critical, logical part of your brain in order to uncover the wisdom within. It may take a while, but once you get there, you’ll know. Here’s how you do it.

Think of a problem that you are having. Its’ good to start of with a minor problem, so it will be easy to do. This way, you’ll not only prove to your deeper self that it really works, but you will begin to get the hang of it rather quickly.

Phrase the problem as specifically as you can. Let’s say you want to lose five pounds. So your problem would be losing five pounds. So you create a question that begins with either “How” or “What.”  The following questions would be a good start for this particular problem:

How can I lose five pounds easily and without effort?
What is the easiest way to lose five pounds without changing my lifestyle?
How can I easily lose five pounds without extra willpower?

Once you get the question set up that feels right, here’s what you do next.

Get a blank piece of paper, and write, in long hand, as typing isn’t nearly as effective, your question at the top of the sheet.
Then ask yourself the question, and as quickly as you can, write the first thing that comes to your mind as soon as you ask the question. Many of the response you get will be obvious, like “eat less.” Duh. Many will not make any sense, like “green plants need water.” The important thing is to write everything thing down as soon as it pops into your brain. Once you get down past ten or twenty answers, you’ll start to get to the good stuff. You’ll want to keep writing until you get a few “aha” answers that you really “feel” are the right answers. It’s as simple as that. Of course, it’s up to you to carry out with the solution. Usually the ‘right’ answer has such a powerful impact that the knowledge alone will cause you to automatically follow through. Once you begin to use your inner intuitive voice as the guiding force in your life, you will, as Rumi predicted, be free.

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Breath In Power, Breath Out Fear

Have you ever had one of those days where you just feel that ‘blah’ kind of feeling? You just can’t get into a groove. Not like you are in a bad mood or anything, but you just don’t feel very inspired. You just want to hurry up and go home, and watch TV and forget about the outside world. Sometimes those days happen more often that I’d like. I’m not sure what causes it, maybe different bio rhythms or perhaps sunspots or something. If you are one of the lucky ones, and this rarely happens to you, I’m sure you know some people that have experienced this.

The tricky part is how to pull yourself out of this funk. When you realize that being in this funky state is not very productive, on any level, it seems to be a goal in and of itself to move yourself up to a higher level. One of the things that is so difficult of being in this ‘blah’ state is because it’s really not that painful, it’s easy to feel comfortable, so you lose sight of what it felt like when you were on top of things. And the longer you stay in this ‘blah’ frame of mind, the more difficult it seems to get out.

Recently I’ve discovered a method that helps me to keep out of that state on a daily basis. It’s kind of a visualization/breathing exercise I’ve been doing lately that I’d like to share.

What you do is get in a comfortable standing position. Bend your knees slightly, and let your arms hang at your sides.  Slowly exhale all you breath, until your lungs are completely empty. Then wait, just a few seconds, until you can feel that strong desire to breath begin to grow. Then slowly inhale, until your lungs are full. The key point is that as you slowly inhale, make sure to really feel appreciation for the air that is filling your lungs.  Imagine the appreciation starting at your root chakra, and then slowly filling up the line in front of your spine. When you have your lungs filled, imagine a ball of energy in your brain. Imagine that this ball of energy is pure appreciation, and let this energy of appreciation saturate all your neural connections in your brain, going into all your memories, all your thoughts, and all your plans for the future.

Hold the breath, and the imaginary ball of energy in your brain, for a few seconds. Just like the inhale, wait before you feel the need to exhale, and then exhale slowly. Imagine the ball of energy as a sponge which has soaked up all the negative energy it found while saturating your brain out into the universe.

Do this several times, the more the better. I practice Spring Forest Qi Gong every morning, and use this visualization while I inhale and exhale. It’s a great way to start the day, and can go a long ways to give you that nice relaxed, ‘can do’ frame of mind to carry with you throughout the day. And you’ll also find that when you start to practice this on a daily basis, you’ll inoculate yourself from any stray negative emotions that used to come your way.

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Sing Your Truth

I was watching this documentary about the power of music. It was about how music has been used for tens of thousands of years from primitive tribes to modern times to convey emotional stories filled with hidden esoteric meanings. I remember when I took a piano class a few years ago, and the instructor was saying how music is an integral part to our deep psyche. When we are in the womb, we hear the thump thump thump of our mother’s heart, pumping the blood carrying nutrients not only to her body, but directly to ours as well.

Then when we are born we have that thump thump thump always going. The consistent steady beat that circulates our body with life itself. Night and day, the cycle of the seasons, and the moon and the tides are all reminders that we are in a rhythmic cycle within a rhythmic cycle within a rhythmic cycle. All the world’s religions use music or chanting of some sort to connect to the divine. Whales sing to each other. Even dolphins communicate in a sing song click click that scientists believe conveys meaning through it’s frequency, as does the caws of crows, and the singing of larks.

Brain waves themselves can be altered by music. Anthropologists believe this was the primary driving force behind the propensity for primitive tribes to gather in sacred places and play their drums in specific frequencies. These drum beats literally lowered the brain waves of the participants to levels that allowed for states of hypnogogic imagery and creativity.

Music can be created to deliver emotions of all ranges. Music can soothe your soul, lighten your heart, and bring tears to your eyes, all within minutes. Evolutionary biologists believe that singing in birds is primarily to attract mates. They also postulate that the factor behind the explosive growth of the human brain over the past million years was due to exactly that. Sexual competition within the species over the hundreds of millennia. Is it any wonder that rock stars are known for the flocks of groupies that literally throw themselves at them?

It’s one thing to write sweet words, it’s yet another to say them. But it’s on an entirely different level of evolutionary success to belt out a song with a thumping beat to back you up. Where I live, karaoke is very popular, but many people are too shy to sing in front of friends, or feel the need to lubricate themselves before they feel comfortable. Their missing out on one of the greatest ways to kill that imaginary shell that keeps you inside your imagination.

What if it turns out that it wasn’t the quality of the song that drove us to evolutionary leaps, but the courage to boldly stand up and sing without fear, without quarter and with unabashed confidence? What if it wasn’t the words at all, but the bass in our voice, and the flamboyant charisma that their sound created? Think about this next time you have the opportunity to sing. Don’t let it pass you by. Take it. Make it yours. Sing your truth.

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