There has been much debate over the last several years as to why the human brain became so large. Compared to our body weight, it is much larger than our nearest relatives, the other apes. Some of the leading theories are that we need large amount of brainpower for spatial processing. It has been argued, notably in Howard Bloom’s “The Lucifer Principle,” that the need to hunt via action at a distance (e.g. throwing a spear and hitting moving target) required quite a bit of mental development.

Others have argued that our brains developed such large size due to our need to communicate. But why so large? Scientists have known for years that other mammals communicate through verbal interaction. Dolphins, whales, wolves. This is certainly not related to humans. But why did human’s language become so much more complex than others?

It might be easier to understand when you change your paradigm of the purpose of language. Most assume that the purpose of language is merely to exchange information. Researchers are beginning to wonder if this is a foregone conclusion. Some argue that the entire purpose, the entire driving force of language is not to communicate information, but to persuade. Even when a simple communication of information is the apparent goal, the underlying intent, even if it’s subconscious, is to persuade. Persuasion with statistics is but one of the many ways to convince others of your way of thinking.

If you could remember back to when you made your first sound, you would probably recall being under a great deal of stress. You had just come out from the safety and protection of your mothers womb, and were thrust, painfully so, into a harsh and unfamiliar environment. You had to breath for the first time. It was cold. You couldn’t feel the familiar thump-thump-thump of your mother’s heart. Naturally, your first response wasn’t to shout for joy to the skies, or voice your appreciation for your new discovery, but more likely to curse the gods for your predicament.

Then a funny thing happened. The more you cried, the more attention you got. Attention that brought you back to what you were missing. Comfort, attention, protection. The more you cried, the more you learned that you were cause, and the new world in which you lived was effect.

As you grew up, that repeated over and over again, thousands of times. You had a feeling; you expressed that feeling through your voice and actions, in attempt to manipulate your environment. Sometimes it worked, sometimes it doesn’t. Many people go through their whole lives frustrated because it is not as simple as it was when you were a baby. When we all reach the age of two or so, suddenly a simple cry doesn’t bring with it the immediate and comforting response we expect. And that is both frustration and worrisome. Does that mean that our world doesn’t care that much about us any more? Or does that simply mean we need to change our strategy? To formulate a new way of expressing our desires with a greater probability to getting them realized by others?

Luckily, there has been a whole lot of study in that area. There are specific ways to structure your communication to persuade others to give you what you want. Good ways and bad ways. Ways that will leave a good taste in the mouth of those that help you, and those that leave them with a funny feeling that they’ve been had. Ways to help you out in the short term, and ways to ensure your long-term success.

Just as surely as you expected your mother to pick you up when you cried, you can be sure of others actions based on your communication. It’s not that the world doesn’t care any more, it’s just that you need to be more specific with your requests, and frame them in such a way that the person fulfilling your requests will be happy for doing so. There are numerous strategies and methods I will share with you over the next several weeks that will give you incredible power over others, so much so that they will enjoy doing that.

Stay tuned.