Category Archives: Evolution

Evolution Of A Coffee Shop

When Is A Punch Just A Punch?

So the other day I was waiting for my coffee order. It was at this small shop that had just opened and I suspected they were still ironing out all the bugs so to speak. They seemed to have quite a few different coffee selections, and while my particular order wasn’t all that complicated, I could understand how somebody, especially somebody in high school trying to make a couple extra dollars on the weekend, could easily become overwhelmed at both the complexity of the equipment and the throngs of curious crowds trying to squeeze their way into this ingeniously located attractor of customers.

“What is the difference?” I heard a voice behind me ask. Since the place was packed, I assumed the voice, or rather the voice’s owner, was speaking to somebody else.
“Really, what’s the difference?” I turned to see this person was talking to. He was looking right at me.
“Huh? What do you mean?”
“When you learn something, and when you know something already?”
I had to shake my head to make sure I heard him right.
“Huh?” Was the best I could do.
“That girl,” he said, motioning to the about to lose it girl who was struggling to keep up with the orders.
“In a few weeks, she’ll be able to do all this while talking on her cell phone to one of her boyfriends without any problems.”
“Um…”
“So what’s the difference?”

Now if this guy had been some smelly homeless person, I would have written this exchange off as some kind of random run in with a word salad generator. But he guy was clean-shaven, and dressed in clothes that he didn’t get from the good will. So I tried as hard as I could to figure out what in the world he was getting at.

I was reading this interesting article, or essay I guess, by Richard Dawkins, or maybe some other guy, the other day. He was talking about how genes have this uncanny ability to work together to give the illusion that we have genes for every specific action that is possible. Like I have a gene that makes me love chocolate ice cream, or I have a gene that makes me suck at fractions.

The example he gave was basketball. Some people are really good at basketball, and some people, like me, (actually many people like me) have no business being anywhere except in the bleachers at a basketball court.

But some people are naturally gifted basketball players. Which may lead some to believe that there is some type of “basketball” gene. As if two parents that were superb basketball players would automatically have kids that were superior at basketball.

But obviously, there was never any evolutionary selector for basketball. There certainly was for throwing rocks at moving animals, and being able to jump over ditches if you were being chased by a tiger, or being able to chase after a wounded zebra for a couple kilometers, or being tall enough to reach the good stuff that nobody else can reach. Only recently have these random genes been collectively beneficial in certain people who are good at basketball.

The point of this article is that one of the reasons, or at least one of the possible reasons, according to evolutionary biologists for humans’ dominance on the planet is our versatility. Humans have lived in all different kinds of environments from houses built out of ice to house built on the sides of cliffs.

The conjecture by this particular essayist is that we humans have such a versatile pool of genes to pull from that they can combine to form many useful skills in many useful environments.

One mistake people make is that humans have less instincts that so called lower animals, and more learning power. Lower animals have instincts built in so they are pretty much good to go after a few weeks. Human don’t have so many instincts, so it takes us a while to figure things out.

But more and more scientists are starting to agree that humans have both much more learning capacity than lower animals, and many more instincts. It is that combination that gives us our edge. To be able actually learn new things, until we can perform them as if they are second nature, or an instinct. We actually have the capacity to learn more instincts, so to speak.

Bruce Lee once remarked that before you learn Jeet Kun Do, a punch is just a punch. You throw it without thinking. Maybe it will hit its target, maybe it won’t. But when you start to study martial arts, a punch becomes a complex combination of intention, balance, breath and focus, and directed energy. After learn to master these different elements, and can do so without thinking, a punch is again, just a punch. But it is an altogether different, and much more powerful and deadly punch.

So I finally asked the guy, “What exactly do you mean?”

“When you come back in two weeks, she’ll me making coffee like a pro. If you compare her then, to somebody who is just naturally good at making coffee, how would you be able to tell the difference?”

“Hmm. I suppose you wouldn’t.”

“Exactly.” He said. Just then both our coffees were ready, and we both went our separate ways.

One World, One Culture, One People?

We’re the Same, You And Me

Recently I’ve been reading this fascinating book by Steven Pinker, called “The Language Instinct.” If you are at all interested in language, psychology, or how the human brain is structured, you can’t go wrong with this book. In it he treats language as an instinct, rather than a learned ability. One of his supporting arguments is the existence of what seems to be a universal grammar that is common throughout all languages. There is an underlying structure that all languages follow, regardless of how isolated the culture is, how advanced or how archaic. This suggests that we have some kind of structure pre-wired into our brains for learning language.

There have been many scientists and psychologists who maintained that the human mind was a relatively blank slate, and it could be filled in depending on the environment and the surrounding adults. This argument holds that children need to be explicitly taught things like grammar and word order, and how to correctly identify dogs and trees. What Pinker argues very successfully in “The Language Instinct,” is that there is a structure that already exists, a structure that already has the blueprint for nouns, verbs adjectives and so out.

While there are about a billion different tangents I could go off on, there is one thing in particular that I’d like to talk about in today’s post. Chomsky is a linguist who made fantastic advanced in linguistic theory. He was the one that first suggested that if an alien came to Earth, and analyzed all the world’s languages, they would determine that we all speak the same language, just many different dialects. The structure of all of the world’s languages can easily described as on similarly structured language.

Other scientists have studied various cultures, with the intent to find, or uncover a “universal culture” like the “universal grammar” described by Chomsky and others. The results are striking. If you’ve ever traveled to another country, especially one where English wasn’t the primary language, perhaps you’ve experienced some kind of “culture shock.” Or even if you’ve watched documentaries on TV of some guys running around in loincloths in the jungle, still living like they did hundreds of generations ago. You might come to the conclusion that those cultures can’t be more different than modern western culture.

In Pinker’s book, he lists two full pages of elements of the “universal culture” on Earth (determined by anthropologist Donald E. Brown), and here are some highlights (purely chosen at random):

Language

Value placed on articulateness, gossip, lying, manipulation, humor, humorous insults, poetry with respective words of similar nature (e.g. rhymes).

Non Verbal Communication

Meaningless sounds used to convey meaning (e.g. cries, squeals, etc), generalized facial expressions communicating basic emotions (fear, happiness etc), guessing intent from actions, flirtation with the eyes, use of smiles as a friendly greeting.

Sex

Huge interest in sex, various methods of expressing sexual attraction, sexual jealousy.

Family

Families centered around the mother and the children, and one or more men.

Fears

Fear of loud noises, fear of snakes, fear of strangers.

Status

Social status based on age, and economic achievement. A fair amount of economic inequality, division of labor by sex and age. Domination of men in the public sphere.

Government

Coalitions, reasoning, generally non dictatorial leaders, (usually temporary, e.g. new leaders every so often), a common agreement of right and wrong, laws, retaliation, punishment, the existence of conflict (which is usually avoided at all costs). Property, inheritance of property.

Etiquette/Beliefs

Hospitality, special feast days, sexual modesty (e.g. sex in private), discrete elimination of bodily wastes, supernatural beliefs, magic to sustain and increase life, and to attract the opposite sex, rituals, rites of passage, dream interpretation.

I’m reminded of a story (passed around on the Internet, sourced to some book on sociology) of a strange culture that practiced a particularly odd custom. It was described in great detail and sounded very strange and out there. Until the end, when you read the punch line. It was a description of the procedure westerners use when we go to the bathroom to take a dump. But the way it was described sounded like supremely spiritual and superstitions custom that only some goofball tribesmen do in National Geographic.

The takeaway, at least for me, is that no matter who you compare yourself to, some guy chasing his dinner with a poison blow dart gun in some South American jungle, or some uptight trader on Wall Street wearing a five thousand dollar suit, you can’t help but to realize that we humans are much, much more similar that we are different.

As Joseph Campbell concluded after his life’s work studying the world’s various mythological stories, we all come from the same factory. We all have the same hopes, fears, dreams and obstacles to overcome in our daily life. In every chest, beats the same heart. At the end of the day, we all just want some peace and safety, and hopefully a few people to share it with. Something to think about when you bump into that weird guy on the street that you swear is from another planet.

How To Genetically Alter Your Personality

DNA – Is It In You?

I had this pretty cool revelation, or idea, this morning while I was out walking that I’d like to share with you. It’s one of those ideas that make perfect sense until you try to explain it to somebody else, and then it sounds like utter nonsense. Hopefully this won’t happen here.

It’s based on some basic ideas from biology as well as some concepts from metaphysics. It is also based on the underlying assumption that all of the interactions between matter and energy in the universe obey specific laws all of the time. There is zero room for randomness. Of course, often times we humans with our limited range of perceptual abilities and logical reasoning are ill equipped to deal with most of these laws, so many times they can appear like some kind of voodoo black magic or white magic or law of attraction or however you like to describe your favorite metaphysical laws.

It’s also based on the idea that smaller systems, which follow certain rules can collectively make up larger systems which may or may not appear to follow the same rules. For example, the laws of Newtonian physics are vastly different than Quantum physics. Of course, they are different sets of systems on two totally different scales. So the laws are the same, they are just scale dependent. Like a speed limit in a small town is vastly different than on the interstate, they are still laws enforced by the same entity.

Ok, where was I. Oh yea.

DNA. This is the building block of all life. The core of life on earth. Billions of years ago, there was no life on earth, and then something happened. Either by an intervention by a deity, or aliens, or a random strike of lightening, DNA was created. And it started to reproduce. Again and again. Every strand of DNA that exists today, in every living entity, is a combination of strands that came before it. Humans get half from mom, and half from dad. Some other organisms, like some simple plants reproduce themselves exactly. Nevertheless, all DNA is copied and pasted from one or more of its predecessors. All the way back to the original one.

How exactly does DNA work? It is this long strand of chemical, shaped like a twisted ladder. They call it a double helix. Then somehow, it untwists, so it looks like a normal ladder. The rungs of the ladder separate, and expose their raw ends to the inside of the cell soup. And within that cell soup are certain amino acids that come up and link together with the raw ends of the ladder. The amino acids link individually to the raw ends of the ladder, and then join to each other. Then they collectively uncouple or detach from the ladder. The ladder then re attaches to itself, and coils back up. The new protein, formed from the single amino acids that came down and joined together is now floating off to do whatever job it was made to do. DNA is incredibly long, and it has four different types of “rungs.” So whatever small stretch of the DNA decides to uncoil, will make a different protein. DNA is like blueprint for your body. Your brain.

DNA uncoils, and exposes its raw “blueprint” for the protein to be made. Then the protein is filled in by whatever is available in the surround cell fluid, or soup, or whatever you call it on that microscopic level.

Ok, now here’s the part that seemed to be much more insightful on my morning walk while the sun was just peeking over the mountains. Suppose your personality behaves like your DNA. Whatever part you decide to open, or expose, will be filled by whatever is around you. If you expose fear and anxiety, you will create fear and anxiety. If you smile and wave at people, you will receive smiles and waves in return. If you are growing in the womb, and your DNA is continually unraveling a blueprint to create brown eyes, that is it is “attracting” specific amino acids to link up into proteins to build brown eyes, you will have brown eyes.
If you continually expose part of your personality that builds happiness, you’ll be surrounded by happiness. So how do you do this?

The things that link together to build the proteins for brown eyes are the amino acids that link together in a specific order. There is nothing mysterious or esoteric or metaphysical about it. You put the right amino acids in the right order, and you’ll get the same effect again and again and again.

What about happiness? If happiness is the end result, what are the building blocks? What are the smaller “bits” like amino acids that when linked together, will create the exact same happiness, again and again and again?

Behaviors and communication. A specific strand of DNA exposed in the microscopic soup will attract the right amino acids to make the right protein.

A specific collection of behaviors and communication, when exposed to the world around you, in the right order, will produce the same happiness again and again and again. When your DNA wants to grow some hair, it unravels that part of itself, attracts the right amino acids, and they hook up together to make some hair in your hair follicles.

When you expose the right behaviors and communication in the right order, you will attract the right responses from people that when linked together, will build the same result every time.

Now, of course, people aren’t robots who will respond automatically the same way every time, but you’d be surprised how repeatable most of our behavior is. If you scream “fire” in a crowded movie theater, nobody is going to come up and shake your hand. If you offer a genuine smile and say “hi” to a stranger, they aren’t likely to punch you in the face.

Most people will respond pretty much the same way to the behavior and communication you project. So if you want a different result than you’ve been getting, change up or experiment with your behavior and your communication a bit, and see how the results you create will differ.

Probably the biggest take away from all of this is that you are largely responsible for the world you live in. By changing your behavior, you can drastically improve the results you’ve been getting, whatever they are, or whatever they want them to be.

And just as DNA is so fricking long it has taken scientists years and tons of money just to list it’s sequence, your personality is much more complex and abundant. If one part doesn’t work, you can easily try on something else.

How To Powerfully Blast Through To The Other Side Where Massive Abundance Awaits

Are You A Child Or An Adult?

A long time ago, a lot of ancient and primitive civilizations had some kind of “coming of age” ceremony. There are still remnants of that today in both the Jewish and The Catholic traditions, and likely a few others of which I’m not qualified to speak of.

But the ones from before, way before, were much more significant. Simply because the tribe depended on the full adulthood of all it’s members in order to survive. There needed to be a clear line between children and adults. The children were dependent on the providers, and the adults were the providers. If an adult still had some childish characteristics, and depended others more than he or she was able to provide for others, then he or she would be a detriment to the group. Perhaps even cast out.

So societies developed rituals, and traditions where boys became men, and girls became women. With women it was fairly easy. By giving birth a child, the girl would swiftly transform herself from a dependent to a provider. With a constant reminder of how close death was, this became fairly easy.

With men it wasn’t so easy, so they needed to develop a coming of age ceremony. Not like today, where they are mere echoes of those of the past, these were real and life changing events. Boys were dragged of and forced to spend days in the wilderness, alone. Given hallucinogenic drugs, forced to hunt and drink the blood of their prey.

When they left, their mothers wept. Because they knew that the boys would never return. They would come back forever changed into men. Men that were no longer dependent on their mothers or the tribe, but providers, hunters, and killers.

They went through this transformation by facing their deepest fears. The fear of isolation, separation and death. The ultimate rejection. By facing their fears and overcoming them, they became more powerful than they thought possible as boys.

By going through this fear facing life-changing transformation, they transformed themselves from receivers, to creators.

With modern society, this has all but vanished. There are a million ways to avoid your fears and remain dependent on others. It is relatively easy in today’s modern society to remain a child your whole life, expecting others to provide for you. Your girlfriend, husband, government, society in general. These can all be crutches that keep you from reaching your greatest potential.

Society is no longer dependent on every single person making the transformation from childhood to adulthood. In fact, arguments may be made that today’s society functions more efficiently if only a small number make the transition to be creators and providers for the vast majority who are content to remain dependent receivers their whole lives.

In ancient Rome, much is spoken about how powerful and innovative their government was, by few are aware of the vast majority of people, Roman citizens, were basically on welfare. Completely dependent on the state for their livelihood.

And so it has been for that last few thousand years. The only way to make the transition from childhood adulthood is to make the choice yourself. Nobody will do it for you; nobody will drag you to a cave and force you to face your fears. Nobody will allow your child to die if you can find enough food. No tigers will come and eat your baby if you don’t watch after it 24/7.

If you want to become and adult, and realize your true human potential you need to stop relying on free gifts from others. Free support, free dependence. Get rid of the notion that everybody deserves X.

That can be harsh idea to accept. But once you accept the idea that the only way you get X is to figure out a way to secure it for yourself. That may mean paying money for it, or entering into an agreement with somebody else, where they give you X and you give them Y, whatever they may be.

The fear is that if you give up expecting free X from somebody, (e.g. free parental love from a partner, free money from the government) that you will never get it. That you will be left out in the cold, rejected and abandoned.

The truth is that is exactly what you need to feel to make it to the other side. To face your fears, and realize what Rocky Balboa said to Clubber Lang in Rocky III holds much truth:

“You ain’t so bad! You ain’t nothing!”

And then you will realize that on your other side of the fears you’ve created in your mind, there is a world of abundance waiting for you to readily give you anything that you properly ask for through your behavior and communication.

The choice is yours. You can be safe, or you can be free.

The Untapped Power Of Negative Thinking

What Can You Learn From Your Fears?

I was talking to a friend of mine the other day, and she was unloading some of her problems on me. I guess that’s what friends are for. They weren’t really any life threatening problems, just the kind that build up, and if you keep them that way they can explode in an unhealthy way, so it helps to find someone to complain to. Which is pretty much what she was doing. Boyfriend problems, boss problems, parent problems. It seems like the entire universe was conspiring against this poor girl.

It got me thinking of a seminar I went to once. (One great way to allow people to vent without getting too emotionally involved is to let your mind drift to other things while they are venting.) This guy was talking about the value of negative thinking. Up until that point, I had always assumed that negative thinking was bad, and should be avoided at all costs. But this guy had a different take.

He said that everything we do naturally has a purpose. Some believe that purpose was put there by God, others (like myself) believe that purpose slowly evolved over time through natural selection, still others (like the guy teaching this seminar) believe in a metaphysical combination of the two. There is some life force that was present right at the big bang that inhabits all of us, and there is a purpose to all the crap we have to go through.

Anyway, he was explaining that negative thinking is a natural outcome of human’s special ability to think and plan for the future. Some biologists think this all started when humans started using tools to hunt animals. We had to kind of plan ahead when we threw a spear at our dinner as it was running away. The brain had to develop a way to accurately predict where the animal would be in a few seconds, and throw our spears accordingly.

This grew into our ability to plan for the future based on current events around. The way it works is the brain will sort through all of our possible choices, and then extrapolate all those choices out into the future, and create several likely scenarios and present them to our imagination. Based on what we imagine, we choose our behaviors accordingly. This happens pretty quickly and unconsciously. When we make a decision that has the potential for a negative outcome, we get nervous an anxious about the future. When we choose behavior that has an almost guaranteed positive outcome, then we get really excited about the future.

This guy at he seminar was saying that our negative thinking about the future can be a powerful warning sign to indicate some problems that may come up. Since we can never be really sure of anything, he was saying to give yourself the luxury of following your imagination for a while, and see what terrible things might happen, and plan accordingly to minimize any bad outcome.

He kept referring to the famous quote by Mark Twain, (which I’m paraphrasing here) “I’ve experienced many terrible things in my life, some of which actually happened.” Which means that rarely do our worst fears come true.

By allowing yourself to slip into negative thinking can be helpful if you consciously think and plan to avoid the negative outcome. It can be a bad thing if you allow your fears of the future to keep you from taking any action at all. That would be the often referred to condition of “paralysis by analysis.”

People that suffer from this need to plan everything in great detail, so they will be virtually guaranteed of a positive outcome. Of course, we all know that doesn’t always work that way. No matter how much you plan, stuff can happen to disrupt he best-laid plans.

The guy was saying that the people that are the most successful take a balanced approach. They respect their negative thinking enough to make good decisions, but they also respect the randomness of life to have a “Damn the Torpedoes, full speed ahead,” attitude when it comes to taking action.

People that rush in without too much thinking, with a “shoot first, aim later” attitude can be very successful, but they also have to be able to put up with a lot of setbacks and readjustments.

People that won’t even take the first baby step without being completely assured of safe and automatic success leave the starting blocks.

It’s that magical place in the middle where you can tune in just long enough to your negative thinking to put in a few safeguards, and then plow right on through life, confident you can handle and deal with anything that comes up along the way.

And by the time my friend stopped venting, she seemed to be feeling much better. She even had a couple of ideas on how to fix a few of her problems. She thanked me profusely for being such a good listener, and even paid for lunch. She seemed to be in a pretty good mood when we parted ways.

Do You Worship The Sun And The Moon?

The Secret of Personality

Once I was reading a book about different personality types. It was pretty interesting. Of course, there are several personality quizzes online that you can take the claim to give you an adequate read on your personality.

I don’t know how accurate they are, or how accurate they claim to be. There are a lot of different schools of thought on personality, where it originates from and what are some of the factors that influence them.

One major factor that many people believe in is astrology. Depending on what year or month you were born in (depending in you believe in Asian or Western astrology) it has an impact on your personality, your characteristics, and even the kind of life you will have. One thing that I think is particularly interesting is that both Asian and western astrology is based on 12. In the west, there are twelve signs that roughly correspond to twelve months. In the east the twelve signs are for twelve different years.

One reason that some believe that the number twelve is important in astrology, and other belief systems that were developed before any kind of scientific method of objective observation of the universe is the cycle of the moon.

In one year, the moon cycles roughly twelve times. That is, a full moon appears about every twenty-eight days or so, or about once a month. Of course, there is the rare occasion, because the cycle of the moon is a little quicker than the length of the month that the moon catches up. And there are two full moons in one month. (Incidentally, this is where the expression “once in a blue moon” comes from. A blue moon is the second full moon in any given month.)

So here we have two belief systems, both centered on the number twelve, which in turn is based on the number of full moons that primitive men and women saw in a year’s time.
Its kind of hard to imagine nowadays, but life back then must have been incredibly confusing, and complicated. And much, much more precarious.
Today, if we need food, we just go and buy some. If we are sick, we go and see a doctor. If we have an accident, we call and ambulance, and somebody comes and picks us up takes us to the hospital.

But life back then was nowhere near as safe and comfortable as life today. The elements could easily kill you. If you messed up and didn’t plant our crops correctly, or at the wrong time, you and your whole family would die. If you were out hunting, and you slipped and broke ankle, you’d be likely left for dead, and the animals would soon come and eat you.

So it’s only natural that people developed this huge feeling of reverence for their natural environment. And not knowing anything about space travel or celestial mechanics, the sun and the moon were seen as all-powerful gods to be feared and respected.

So it made sense, back then at least, to base your life around the cycle of the sun and the moon. But does it make sense today?

I was talking to a friend of mine last week that went and saw a psychic. Not just one of those dudes who sits around on a street corner and reads your palms, a famous, several times televised, multi bestselling book writing psychic. This guy would do all kinds of mind reading, and communing with the spirits.

I asked if he was told any insights about his own life, and he said he was too shy to raise his hand and get a reading. He did say the guy was pretty amazing, and that he accurately read a bunch of people’s lives, telling them what they had experienced and what they should do in the future. He said a few things about people that had “crossed over” as he said, but nothing really specific.
Of course, I have another friend who says that is nothing but what she calls “cold reading.” Apparently this is the art of being artfully vague, and saying things that most anybody could agree with. Things like “you have had some tough times in your past, and often times you wonder if those times are completely behind you or not.” That could be true for pretty much anybody.

I guess people are always looking for some kind of guidance, or validation that everything is going to be ok. Or that if things to wrong, there is some bigger plan. Otherwise people might be inclined to just give up if they thought that they didn’t really have much of a choice, and everything was left up to fate. Or worse, we have zero choice in the matter and we are all part of some continuous expansion of universal randomness.

I’m not sure exactly where I fall along the line of mystical-astrological-psychic phenomenon, but some of that stuff sure is interesting, to say the least.

Maybe I need to be more open-minded.

Are You Influenced By Social Proof?

The other day I was waiting on the corner for a light to change. At some intersections in my city, they two way traffic for cars, and four way traffic for pedestrians. So if you are a pedestrian, you have to wait until the traffic going both in your direction and perpendicular to your direction have a chance to go, before you can walk. But when you do cross, you can either cross directly across, or diagonally. It’s a pretty good system, which many cities use, at least in some of the larger intersections.

I was reminded of back when I was in first grade, and our class was out walking around on the streets outside of school. We were crossing a major intersection, and the teachers (we had a couple of classes joined together) were telling us the importance of staying inside the lines on the crosswalk. This was a long, long time ago, and I’ve killed many brain cells between then and now, but I’m pretty sure one of the teachers put the fear of death into us to keep us inside the lines. We were told that if we stepped outside the lines while crossing the street, we were likely to be run over, as cars only had to stop if we were inside the lines.

And as I walked across the street, my mind drifted onto another conundrum. When does social proof overcome childhood conditioning? I’ve noticed that many times people here will stay firmly inside the lines of the crosswalk. No doubt that people around the world were taught a similar lesson about staying between the lines.

But sometimes, during say a nice Sunday afternoon when there are many people out window-shopping and such, the streets can get pretty crowded. And a large crowd can cross at once. And I’ve noticed while there is a big crowd, even though there is enough space to stay inside the lines, people seem to drift out and walk completely out in the open. Keep in mind that traffic is stopped from all directions; it’s even illegal to make a right or left turns at this point.

In a book on social influence, experimenters went out and stood in crowds waiting to cross a street. They would cross while the light was still red, and more often than not, people would join in. A few times, nobody crossed along with the experimenter disguised as a crosswalk rebel, but usually at least a few people did.

The funny thing is, that when asked about it afterwards, when it was explained that it was a social research experiment for a local university, even the people that didn’t cross when the rebel did explained that they felt an unconscious urge to do so.

Which again, begs the question I posed above. When does social proof, the unconscious desire programmed into our brains by evolution to go along with the crowd, override the messages taught to us as children? Obviously, everybody knows that you have to stay inside the lines, and wait until the light turns green.

Buy why do people feel such a strong pull to overcome these truths taught to us by our parents? At what point do we disregard what we’ve brought up to believe is right and correct, and simply follow the crowd without question?

In the past, our distant, pre-agriculture past, following the crowd meant safety. But what about today? Is it always a good idea to follow the crowd? I doubt a German Jew from the last century would agree that it is.

Usually, you won’t get into too much trouble by simply allowing yourself to be persuaded by the behaviors of large groups. You might buy some junk product that isn’t all that, or be caught on video doing the Macarena at a baseball game, but you usually won’t get into too much trouble.

But one powerful question to ask yourself, if you ever find yourself blindly following the crowd is:

“Would I be doing this if nobody else was?”

And really be honest with yourself, you may be surprised what happens.

I was once in High School, sitting and talking to a friend of mine in algebra class. The teacher usually had us work by ourselves in the last ten or fifteen minutes of class. My buddy and I were talking about the mindless sheep attitude of most people (we were both in our high school rebellion stage). We decided to give the system the finger, break from the crowd and stand up to leave before the bell rang.

Much to our surprise, as soon as we stood, so did everybody else. And while everybody filed out of class before the bell rang, the teacher didn’t even blink.

When you choose not to follow, you’ll be surprised how easy it is to lead.

Join countless others and sign up for our email list! If you don’t follow the crowd and join our list, you’ll be left out in the cold. You don’t want that, do you?

How To Use Your Unconscious Mind To Automatically Attract Money, Sex, and Love

If you’ve ever doubted the power of your subconscious mind, this article may be reminder of the massive amounts of untapped power you likely have sitting between your ears.

It’s no secret that several best selling books have been written on the subject, and perhaps you may have even read a few of them. Sometimes it can seem like they are talking about “somebody else” in those books. It can be easy reading about all those wonderful things happening to “other people” in the examples presented in those books, and somehow feel they don’t apply to you.

A quick way to banish this erroneous thought is to simply find experiences where you have been well served by your unconscious. Anytime you’ve acted on intuition, or what you may have called a gut instinct has been due to your unconscious.

Or anytime you were trying to think of something, a name of somebody, or a name of a band or dessert, and it was “just on the tip of your tongue,” and then you forgot about it, only to have it magically pop into your mind when you least expected it. That was your unconscious mind presenting you with the information you were requesting earlier.

One useful way to think of your subconscious is like a giant computer that contains all the information you’ve ever experienced. And when I say experienced, I mean stuff you’ve read, things you’ve seen, emotions you’ve felt, or anything else that has been filtered from the outside world, through any one of you five senses, and into your brain.

But wait, there’s more.

The unconscious is not merely a gigantic billion gigabyte hard drive in you brain. It is also jillion-gigahertz multi-parallel processor as well. It takes all the raw data, in the form of pictures, emotions, tastes, snippets of old conversations, and runs them through several algorithms so complicated it would make the best programmers at Google look like cavemen just learning to paint on their cave walls.

And the great thing about your unconscious is that it never stops working. It is always sorting through your data to present you with the best possible information to achieve whatever it is you want to achieve.

If you don’t program your brain with a specific direction, it will default to it’s factory installed programming, which is to point you in the direction of safety, being well fed, and sexually satisfaction. The order in which these appear is based on whatever threat might be present at the moment. Many times, there is perceived threats which interfere with your ability to achieve on or all of the above.

For example. You see a really attractive member of the opposite sex, and you’d really like to stroll on over and copulate, but something holds you back. What is holding you back of course, is fear. Fear is the big stopper of action.

Fear is a good thing though, it has kept mankind safe for hundreds of thousands of years, and will likely keep you from getting slapped if you walk over to that girl or guy and suggest some copulation over in the corner.

But I digress.

The big power of the subconscious is when you give it programming in additional to it’s factory installed programming. When you choose a specific goal, and charge that goal with enough energy so that your unconscious starts to find ways to make it happen.

Example.

Let’s say you are really hungry. A base need for humans. Everybody knows it is a horrible idea to go shopping at the grocery store when you are hungry. You have this strong desire for food, and everything looks good. Because of your strong desire, your unconscious is sorting through the environment and finding all those things that will satisfy this deep craving.

You ignore the sexy blond standing next to you, you ignore the sale they are having in Wii’s, you pretty much only see the food.

Another example. (The old new car stand by example.)

You buy a new car. It is very important to you. Suddenly you see the same car everywhere. You swear they weren’t there before. But because you have given your brain the temporary message that a purple Toyota Corolla (or whatever car you want for this example) is super important, you see them everywhere.

When you take something that you really want, like money, or a relationship, or a new house, and charge it strong enough, your unconscious will start to point out all kinds of things to you that will help you make it happen.

And the way to charge your subconscious is with pictures, feelings, sounds, tastes, and smells of what your desire will be like when you get it. When you make as many as you want, and charge them with powerful emotions on a daily basis, you’ll start to see all kinds of opportunities pop up.

It seems like magic, and to hear some of the people from “The Secret,” it sounds like magic. But I reality, all those opportunities were there before, just like all those purple Corolla’s were there before, it’s just that you didn’t notice them.

And the thing about opportunities is that they can be a double-edged sword. They are a little bit more complicated to spot that a purple Toyota. You might need to see a couple things, and thing of a creative way to combine to create something useful. Like maybe you’ll run into two different people within a week, and think of a creative way to combine everybody’s skills to create a really cool product that will make you millions.

If you hadn’t’ charged your brain to look for opportunities, you might have missed out. But when you program your brain through regular practice, and emotional visualizations, you’ll start to see opportunities of a lifetime on a regular basis.

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How To Sort The World For Maximum Benefit

The other day I was having a chat with an ex colleague of mine. We were talking about various things that we used to be involved with together, that we no longer are, and the different things we are doing now and how we’ve kind of drifted in separate directions. One of the more interesting things we discussed was how people tend to categorize things. Even when I referred to this person, you’ll notice I referred to him as an ex colleague. Not an old friend, or an old co-worker, or an old boss, but an ex colleague.

What does that imply? Other than our actual relationship, it is an example of how we are constantly looking out at the world and sorting everything into categories and compartments. I was playing poker the other day with a couple of buddies (notice I used a different word there to describe these people) and noticed they each stacked their chips differently.

We weren’t playing for money, or anything, just pretend. We were using different colored chips, but they were all the same value. If you aren’t familiar with poker or gambling with chips, usually different colored chips have different monetary value. In this case they were all worth the same thing.

One guy had his all neatly stacked accordingly to color, even though we had agreed that the value didn’t depend on color. Even he would make a bet; he would make sure that each chip was the same color. And many times, the amount that he would bet was dependent on how many of each color chips he had.

The other guy had a seemingly opposite approach. When he made bets, he made sure there was an equal amount of colored chips in each bet. Since we had four different colors (red, blue, green and yellow) he always made his bets in increments of four.

While we were playing and shooting the breeze (notice how with buddies you shoot the breeze, but with colleagues you have discussions) I started thinking about categories that people carry around in their heads, and how we are always sorting things we encounter in the world and putting them into different categories.

I suppose this tendency served us well in our evolutionary past, as it made life or death decisions more or less automatic. Safe or unsafe, delicious or poisonous, familiar territory or far away from home. But sometimes it can be very limiting.

My two buddies are a good example of this. They were both completely limited on how much they could bet based on how they chose to sort their chips. When an opportunity came up that called for a different sized bet (like sometimes in poker you want to call without raising) they didn’t seem able to break from their pre set strategies.

It’s interesting when you examine how you sort things, experiences, even people. Friend? Enemy? Helper? Detractor? There’s that old saying that you should keep your friends close, and your enemies closer, but I think the deeper truth is to be able to notice the enemy and the friend in all people. While I’m not advocating walking around like Richard Nixon thinking that everybody is out to get you, I think it helps to keep people and their behavior in context.

One very useful and powerful skill to have is to be able to rearrange your own categories that you place people and things into, and be able to routinely examine what you’ve placed in those categories and determine if they don’t deserve an upgrade or a downgrade.

Everybody knows somebody that is completely trusting and gullible, and is always being taken advantage of (a salesperson’s dream customer). This is an example of somebody that is unable or unwilling to put people into the “not to be trusted until further notice” category. Of course on the opposite end of the spectrum are the always paranoid and “Trust No One” crowd.

When you get down to it, people are a collection of their behaviors and capabilities. And as people grow and learn, many times their behaviors and capabilities change over time. Some for the better, some for the worse. There’s no reason why shouldn’t always be updating your categories, so you can better use the resources that are always around you.

Social Proof and Authority – Powerfully Persuasive, Or Horribly Evil?

Two of the most powerful and effective means of persuasion are social proof and authority. Social proof and authority are responsible or some of the greatest marketing stories of all time and some of the most horrible acts of cruelty perpetrated by societies led by evil and charismatic leaders.

Due to hundreds of thousand of years of evolution, the human brain has developed several “short cuts” in thinking. If you were a caveman living a hundred thousand years ago, it wouldn’t have served you very well to sit back and contemplate all your options when your whole tribe was on the move. Those that had a compulsion to follow the crowd generally lived long enough to reproduce, and pass on this compulsion to their offspring. Rebels didn’t.

Despite our tendency to fancy ourselves as independent thinkers and individuals, we are very strongly influenced by group thinking. Fashion, movies, bestsellers, product endorsements all make it much easier for us to make decisions. Our modern thinking brains are the same brains that kept us alive and thriving on the plains of Africa for hundreds of thousands of years, and they still operate on the same principles, despite what modern science may try and lead us to believe.

The other factor, authority, is as equally as powerful, for the same reason. Most ancient tribes had a single leader, or small group of leaders. When they made a decision, you followed it, or you were banished or shunned by the tribe. Those that had the compulsion to follow orders from those that had demonstrable authority usually did better than the rebels.

The most famous experiment that demonstrated this was one you’ve likely heard of if you’ve studied psychology. Researchers set up an experiment where they would ask a test subject questions, and then have another test subject give him an electric shock if he got the answer wrong. (This test was performed several years ago. Today if any scientist even proposed such an experiment he would be shunned from the scientific community.) The inside scoop of the experiment was that the leader, dressed in a doctors white coat, and the person receiving the “shocks” were both in on the experiment. No actual shocks were given, and the receiver only pretended to be in pain.

The person giving the shocks, however, didn’t know this. The test was to determine just how far they’d go in listening to an “authority” figure. Much to the horror of the testers, the test subjects (the people giving what they thought were real electric shocks) went much further than anybody expected.

A huge percentage of the test subjects continued to give “shocks” despite the receiver begging them to stop. Only a small percentage refused to do so. At one point, the receiver even pretended to be having heart difficulties. Even so, shocks were still obediently delivered.

If the shocks had actually been real, and not pretend, the voltages would have been enough to kill the test subjects.

Let’s recap, just so you understand the significance. Normal, everyday people, just like you and me, were persuaded to give a potentially lethal electrical shock to a complete stranger, despite his pleadings against it, simply on the word of an authority figure.

The test designers were so horrified by the results, they made sure an experiment of this nature was never performed again.

When you combine social proof, described above, and authority, you get a persuasive message that is virtually impossible to resist. Cult leaders, dictators, and unscrupulous marketers have known this, and have used this.

Jim Jones persuaded people, mothers with their children, to kill themselves. Adolf Hitler persuaded a whole country to willingly murder six million Jews.

These two can be used together to persuade people powerfully. If you are a salesperson, or somebody that persuades others for a living, these two tools can be extremely useful, if used ethically.

When you persuade using these to influence factors in a win-win situation, you will be unstoppable. You can make more money, and attract more lovers than you ever thought possible.

However, be careful. Just the slightest bit of unethical behavior can quickly turn against you. If you use these two techniques to persuade or manipulate people against their best interests, you will soon find yourself as hated as Adolf Hitler.

Be careful.