Author Archives: george

Lessons From An End Of The World Marketing Genius

Do You Really Know What You Are Getting Into?

I was hanging out downtown the other day, and ran into this particularly strange character. He was one of those guys that have the big signs warning of the impending end of the world. Sometimes his sign will say “The End is Near,” and or other similar messages. Sometimes though, his signs don’t make any sense whatsoever. Like the other day he had a sign that said “They are aware of all of what you think you don’t know,” which I had to read a couple times before I realized it really didn’t make any sense.

So naturally, being the curious guy that I am, I went and asked him. I was kind of half expecting him to be a complete nutcase, and give me some wild reason that masked his complete and utter detachment from reality. But what I got was something altogether different.

It was kind of like that time when I was a kid back in boy scouts. Our troop would go on these yearly hikes. They were about fifty miles, and took about a week. To make sure we were all up to snuff, we would have to go on three “qualifying” hikes prior to the big one. There would be five successive weekends where we would the troop would leave early Saturday morning, hike for eight or so miles, camp out, and then return on Sunday. You had to go on three of these five in order to go on the long one. The scoutmasters that went along didn’t want to be stuck carrying some kid’s stuff because he couldn’t carry it himself.

That had happened a couple years before. They didn’t have the three-trip rule, and just went straight away into the weeklong hike. There was this one kid that joined up, and his mom assured the scoutmaster that he would be able to handle it. After about two miles in, everybody realized this kid should be anywhere but on a hiking trail with a thirty-pound pack.

The scoutmasters divided up his stuff until his pack was maybe five pounds. Even then he struggled. Hiking up hills in high elevation where the air is thin is not the easiest thing in the world, and this kid was proof. His mom had unloaded this kid on the troop to take care of him for a week, and the adults all had to unload him of his stuff. And the rest of us kids had to pretend to be nice to him while we walked slower than normal so he wouldn’t be left behind. Talk about a burden.

I read this book once that was talking about business success. It said that the most successful people are one’s that are able to carry their own weight, as well as offering something to the organization. There is a certain winning combination. It gave several examples of different job interviews, and some of the answers people gave. Several of the unsuccessful candidates were keen to find out things about the job like vacation time, benefits, how often they can get raises, and so on. Managers naturally weren’t to anxious to hire these people.

Others on the other hand were a little too much in the opposite direction. They were about how good they were, how many massive skills they had, and why they should be hired. Managers didn’t really like these people because they didn’t really take much of an interest in the particular organization. They seemed to have a one size fits all ego that expected the world to bow down in awe of its skills.

The ones that were the most successful were the ones that were confident in their abilities, and were able to elicit certain aspects of the business, and then explain to the interviewer how their particular skills would be of specific benefit to the company.

The conclusion of this book was that if you are ever interviewing for jobs, to first make a list of some skills you have, and keep a mental list of several examples of how you demonstrated those skills in the past. Then when you are in the interview, find out what kind of person they are looking for, and then give examples from your own past that show you are an obvious choice for the organization. Obviously it helps to do a little bit of research before going to the interview, but with the amazing amount of information at your disposal through the Internet, that should be fairly easy.

The bottom line is to not only know your skills, but be able to find several examples from your past, and be able figure out as many creative ways as possible to show how they are applicable to as many situations as you can. This will get you a lot further than showing up with your proverbial hat in your hand asking about benefits and vacation time.

After we finally made it back after what seemed like the longest week in backpacking history, we never saw that kid again. He was quiet all the way back, and after a few polite and subdued goodbye’s that was that. I did see our head scoutmaster having a word with his mom. It didn’t appear to be an angry exchange, but he did seem to be explaining several things to her, and she appeared to be listening as though she had made some kind of a mistake. She kept nodding her head in what looked like sincere appreciation.

Perhaps she didn’t pawn him off to the troop after all. Maybe she just misunderstood what she was getting her son into. Many people don’t have a good idea of what they are getting themselves into. Which is exactly why the troop instituted the three qualifying hike rule to make sure everybody knows what’s coming when we went on the week long fifty mile hike.

I have to admit, thinking back to those fifty-mile hikes, I had some of the best times of my childhood. Fishing in pristine lakes, being in huge beautiful valleys surrounded by snow capped mountains without any other people in sight except for my friends and me. Seeing bears and deer and all kinds of other animals in their natural habitat is something you don’t ever forget.

It turned out this guy was doing marketing experiments for a church. There was a certain church in the area, whose name he made me promise I wouldn’t repeat. They were testing different marketing slogans. It was a rather big church, a non-denominational Christian church, and they were always trying to expand their members. They hired this guy from an advertising company, and would come up with different slogans for his message board, and simply note people’s reactions.

He would measure their reactions by how often they did double takes, if they slowed down when they passed him, or if they came up and talked to him. He told me that so far, the message that had a positive spin had the most effect on people, with messages of imminent world destruction coming in a close second.

So if the marquee messages at your local church alternate between peace and love, and threats of eternal hell bound damnation, now you know why.

This Big Breasted Beauty Revealed A Powerful Memory Technique

The Power Of The ABC’s

There is a radio show I listen to sometimes on the Internet. I work in Japan, and sometimes it’s nice to listen to American style radio. The particular show I was listening has a contest every year called Miss Double December, which is a beauty contest of sorts. The contestants, if you haven’t guessed by the name, must be well endowed to enter the contest.

One by one the girls come into the studio for the interview. That way the listeners can not only judge them based on their pictures, but their interview skills, personalities, and any other traits they may have.

The girl that was on the other night had an interesting skill. If you gave her any word, she could name each letter’s number based on its order in the alphabet. For example, cat would be 3-1-20. C is the third letter, a the first, and t the twentieth.

Now they were treating this as a cute trick, and making references to the movie Rain Man, where the main character was a genius but completely incapable of living an ordinary life without constant supervision.

The truth is that this is a powerful memory technique that can help you immensely to remember lists of items, as well as super charge your creativity, making people think you really are a genius. Here’s how.

First you need to understand something called mnemonics. These are so called memory “tricks” that are sometimes used in school to help you memorize things like musical scales, the order the planets, biological classifications and so on.

All Cows Eat Grass, for example is a mnemonic to help remember the musical notes on the spaces in the bass clef, starting from the bottom. A,C,E,G.

Kevin Put Crap On Fred’s Green Snake, helps you to remember the order of biological classifications:

FPCOFGS

Kingdom
Phylum
Class
Order
Family
Genus
Species

These are pre-made mnemonics and can only be used for the particular case they were created. But when you create a system, Like Miss Potential Double D’s, you can use in a bunch of different ways that will make it really easy to remember a lot of stuff. There’s a little work required on the front end, but once you got the basic list memorized, you can use to remember virtually anything.

First you need to construct a list of words that start with each letter of the alphabet. Generally speaking, the best way to do this is to just say each letter to yourself, and choose whatever word comes to mind first. A..a..a..apple. B..b..b..banana (you can tell I’m hungry while writing this) C..c..cat etc. Go through your ABC’s a couple times to make sure you remember each word.

Next you want to connect each word to it’s particular order in the alphabet. So apple, and the number one. You want to make a connection that is as visually interesting as possible, so it will be easy to remember. Maybe you can imagine a birthday party, and everybody is wearing those goofy hats, and they bring out an apple with one of those big candles shaped like a number one. The birthday kid starts crying because he was expecting a cake. Or something like that.

Next, banana, two. Maybe imagine somebody holding their hand in the “peace” sign, except their two fingers have been replaced by bananas. Continue this with each letter, and each word you chose. By now you realize that it’s best to choose easy to picture nouns to fill out your ABC list.

It may take a while to completely commit this to memory, so you can spout off the numbers for the word “Thanksgiving” like the girl did on the radio the other day, but once you’ve got it committed you’ve got a powerful tool. Here’s a couple ways to use it.

Whenever remembering a list of items, either shopping list, or bullet points in a speech, simply attaches them to each particular alphabet picture. Do this in the same way as you did before. Whatever is first on your list, attach it to apple. If you’ve built your list correctly, you won’t need to consciously connect apple and one, whenever you think a, or one, or apple, you will automatically remember the other two items. (A will give you one and apple, one will give you a and apple, etc).

Another way to use this ABC list to help your creativity is whenever you have a problem; think of the main root word of your problem. For example, let’s say you need to write a report, and you have no idea how to start. Look up R, for report, on your mental ABC list. Let’s you chose racquet for R. Just start to mentally free associate anything and everything when you repeat the words “report” and “racquet” and let your mind go wherever your imagination leads. You’ll be surprised how quickly you come up with an answer that appears seemingly out of nowhere.

The trick here is to give your mind room to play around with different ideas and create space for you imagination to fill in the blanks. The way the brain is structured, each neuron is connected to every other neuron in your neural network via only a few degrees of separation. So just going back and forth between these seemingly unrelated words (report and racquet) you’ll be surprised how much you stuff you have up there between your ears.

Like I said, this takes a bit of work at the beginning, but once you’ve got a solid ABC list set up with numbers and objects, this can be very useful in a lot of different ways.

I initially learned this procedure from a product called “The Memory Optimizer” from Learning Strategies Corporation. If you’d like to powerfully expand your thinking capabilities and mental strength, give this program a once over.

These Two Things Are Essential To Effectively Use The Law of Attraction

How To Properly Manifest Your Desires

I used to watch this TV show when I was a kid, I’m sure you’ve heard of it. “I Dream of Genie,” was the title. I watched it for two reasons, one because the girl that played the Genie was super hot, and was always wearing these sexy genie clothes. And two because I thought it would be awesome to just cross your arms and blink your eyes and make something come into existence. To have some sexy genie dressed in skimpy genie clothes doing that for you is pretty much a secret (or not so secret) dream of all men.

That is a pretty common theme in human history. Much has been written about metaphysics and alchemy. Alchemy is a specific category of metaphysics where you take any metal, and turn it into gold. This would be similar to today’s “law of attraction” and other metaphysical manifestation techniques. Most people would like to attract more money.

The whole concept of metaphysics is interesting to me. I see it as kind of a vague placeholder in our imagination to describe things that are just outside our realm of understanding. They aren’t really magical or mystical or beyond our capabilities, just outside of our normal every day realm of the cause and effect reality that we think we live in.

A couple of examples. Most of our physical laws make sense, but only because we see them happening on a daily basis. When we see something that “makes sense,” what we really mean is that it matches our experience, so it doesn’t require any extra thought to describe it.

The first time kids study gravity in school, it can be a little bit unfamiliar, kind of like a fish studying water currents. When you show a diagram of planets and the sun, it’s pretty easy to make the leap. Of course the math, which is pretty complicated, is another issue.

It can take an extraordinary imagine to figure out laws that aren’t so obvious. Maxwell was a physicist who came up with a bunch of very complicated equations that described electromagnetic radiation. These are both light waves and magnetic waves. These can’t be seen, so you have to have a very highly developed imagination to play around with pictures in your head and then describe them with complex mathematical equations that actually prove to be true when applied to everyday things like electricity and photo voltage measurements.

One of my favorites is when quantum physicists and solid state physicists were having a hard time describing these small spaces that had an extraordinary large number of particles bouncing around. They could pretty easily describer one or two particles, but after that, the math got exceedingly complex.

Then one guy thought of an idea. Instead of thinking of the system of a boatload of particles stuffed in there, each with it’s own mass and charge and spin and whatever else properties particles have, why not think of it as a system with a couple of holes, with all the properties associated with particles assigned a zero value? (To physicists, zero is as just a valid number as 43).

Well, it worked. It described the system perfectly and made the math a lot easier. All by pretending there was this hole there bouncing around, with zero mass, and zero charge, and zero spin, and zero whatever else particles have.

Ok, back to metaphysics.

My own personal belief about metaphysical laws is they are very similar to the holes in the above example. The “law of attraction” and other metaphysical laws of manifestation are simple placeholders to make our thinking about complex issues much simpler, much like the math was made simpler in the hole theory.

Example.

You are a salesperson. You’ve been around salespeople for a while. You’ve been around really good salespeople, and you’ve been around pretty cruddy salespeople. You are an average salesperson, but you’d like to improve your skills to become one of the best. You have two options.

Option One

You study sales book after sales book. You attend sales seminars. You take notes after every sales call, and analyze every sentence. You even ask some customers if you could bring in a video camera and tape yourself so you can later watch it and analyze your body language, your tone of voice, your inflection, the actual words that you use, etc etc etc. You buy some expensive statistical software and collect as much data as possible from every single sales call. From time of day, what color suit your wore, what color clothes your customer wore, where you sat with respect to North and South, the number of minutes that elapsed before you “asked for the sale,” every possible piece of data you collect, and plug into your software. Then on a weekly basis, you look at your sales, and tweak your performance to slowly and gradually improve your sales.

Option Two

You read a book on the law of attraction, and affirmations. Before going to sleep every night you tell yourself “I am the best salesperson at my company.” And just like all the books say, you put feeling and emotion into your affirmations. And just like the books say, when you go about your day, you release your affirmations to the superconscious, or whatever, and wait for the changes to take place.

So which do you think would work better? Believe it or not, method two would work much better. Not because of any mystical law or anything, but because of the massively powerful computational powers of your brain. When you tell your brain enough times that you want to be the best salesperson at your company, really program yourself to do that with powerful emotions, it will automatically do everything outlined in option one. But it will be doing it all unconsciously, so you won’t really notice. From a conscious mind point of view, you are only doing affirmations every night, and then magically in a couple months, you are the number one salesperson.

This requires a couple of things. First is a goal that is within your grasp based on your current situation. If you have sales experience, it’s pretty easy to go from average to excellent. Second, you are surrounded by some good salespeople, so you brain has something to model your behavior after.

This is the number one reason people fail when they “use” the law of attraction. They are either giving their brains some vague instructions, so it doesn’t really know what to go after, or they are giving specific instructions, but not exposing themselves to examples of how to get there.

When you make sure both of these are present, a clear objection, and sufficient examples of how to get there, with properly constructed affirmations, you can pretty much allow turn over any goals to your unconscious and let it soak up the behaviors from people around you.

Of course, this requires that you have the underlying beliefs that you are capable of actually performing the objective you claim you want, but that’s for another post.

For now, whenever you choose to do affirmations, remember the more clear you are the better, and the more examples you expose yourself to, in as many forms as possible, the better. That way you’ll have a much better chance of achieving your goals.

The Power Of Influence – Tool Or Weapon?

Do You Know When Your Strings Are Being Pulled?

There are two laws of influence that can be used in a particularly powerful combination. These two laws have been identified by Robert Cialdini in his bestselling book, “Influence, Science And Practice.” If you are interested in influence at all, and would like to either become better at it, or just to understand how pretty much everybody around you is using these techniques, you should read this book.

There is a vague belief that persuasion is kind of an “art,” and that people that are good at it are like musicians or painters who are born with some natural talent. But Dr. Cialdini has shown beyond a shadow of a doubt that persuasion is indeed a science, rather than an art. A science that can be learned and applied either to benefit an individual, a company, or the leader of a nation.

There are several examples of how these principles of influence have been used without much concern for ethical considerations, but they still work nevertheless.

There is one fantastic example that comes to mind, which I’d like to share with you today. This was illustrated in “Influence.”

The first principle this involves is one of “commitment and consistency.” This is the idea that people are much more willing to do something if they have already publicly stated they will something, or have done something before that is similar.

A great Internet example is “click through.” If you visit a website of somebody trying to sell you something, you’ll likely have to click through several different pages to actually get to the point where you type in your credit card number. The reasoning behind this is people are much more likely to take the next step if they’ve already taken several previous steps.

If you land on some web page, and read some advertising text, and there is a button at the bottom that says “Buy Now!” The percentage of people that click on it is fairly low. But instead, if you shorten your sales page, and on the bottom is a button that says, “Click to Read More!” You’ll get much more people clicking through. Once you get visitors to click through three or four pages, they’ll be much more likely to click on a “Buy Now” button.

Another example is in jury trials. When they finish a trial, and the jury convenes they will often conduct a “straw vote” meaning that just give their first impression, guilty or not guilty, before the jury starts to discuss the case. Here’s the interesting part.

In jury deliberations where each juror publicly states, out loud, whether they feel the defendant is guilty or not guilty, the deliberations last more than twice as long as those where they jurors submit their initial guilty or innocent vote via anonymous slips of paper.

When people state their opinions out loud, they are much less likely to later change them. But when they submit their opinions in private, on an anonymous slip of paper, they later change their minds rather easily.

Another principle is one called scarcity. I’m sure you are well aware of this. Limited supply. Sale only lasts for two days. Only the first one hundred customers.

Study after study shows that people will give something a much higher value when they think it is scarce. A group of researchers did an experiment where they had people sample a cookie. In one case, they convinced the samplers that there were plenty of cookies, and the test would be going for quite a while, etc etc.

Then they told a different group of testers that the cookies were a limited batch, and it was a recipe that was only being tried out for a short period of time, and the testers were lucky to be in on the experiment. Keep in mind the testers or samplers were never sold anything, so there was no buying pressure.

The results? The samplers who were told there were many more cookies of the same kind gave it an average rating. The testers who were told that it was a small group of cookies, and they were a select group of testers gave it an excellent rating.

But they were the same exact cookie. Simply by telling people it was scarce, it made the cookie taste better.

Now for the powerful, Christmas time combination. I have no idea if this still happens today, but this story was illustrated in “Influence,” the book I mentioned previous.

There was a toy manufacturer. They made a toy, and put all kinds of TV commercials on, directed at little kids. They used all kinds of marketing tricks, mainly scarcity. Only a limited number of dolls made. Get yours today. Everybody wants this doll for Christmas.

Only when the parents went to the store to get the doll, they were all sold out. So they had to get a substitute gift for their kid. Then, a couple months after Christmas, they somehow found a hidden warehouse filled with these dolls. Of course, the kids saw this, told their parents, and their parents were pretty much obligated to buy the toy, as they had promised to buy it at Christmas but couldn’t find it.

Here’s how it works. Kid sees toy, bugs parent. Parents promises kid to buy them that particular toy. When buying time comes, toy isn’t available. Parent buys replacement gift. Two months later, toy reappears. Kid says, “But Daddy, you promised!” Daddy now has to go and buy gift.

Simply by manipulating the supply of the toys (scarcity) to increase demand, and depending on commitment and consistency (Daddy, you promised!) the toy company was able to double it’s Christmas sales. They sold a slew of replacement gifts (jacked up in price because of daddy’s guilt for not finding the promised toy) and then again a couple months later, when the original gift magically appeared, they had an increase in sales when all their competitor were suffering from a post Christmas slump

The beauty (or evilness, depending on how you look at it) of a plan like this is that this is almost impossible to defend against. What parent is going to tell their child they can’t have what the TV has said every other kid is getting? What parent is going to break a promise to their kid?

Everywhere you look, there are advertisements developed by companies who know and apply these principles on a daily basis. It helps to understand these principles so that you can use them yourself (in an ethical, win win scenario, of course) and to defend against them when they are used against you.

How To Always Expand Your Horizons

The Beauty Of Never Ending Progress

So this morning I was out on my morning walk, like normal. And I came across this guy that was building this model airplane. Not just a regular model airplane that you build and put it up on your shelf. This was the kind that had an engine, and a propeller, and a remote control to fly it. It wasn’t quite like most remote controlled airplanes that you buy straight out of the box and send flying. This was the kind you have to build from the ground up.

I asked him now long he’d been working on it, and he said for a few weeks. He mentioned that he had flown other planes, the out of the box kind, but they didn’t quite give him the pleasure of actually building something from scratch, and then seeing it take off. He said the possibility of making a mistake is enough motivation to get him to focus on his project so he makes sure to put it together correctly.

I remember once I had this kid when I was a kid. It was a 75 in 1 electronics kit from Radio Shack, which is a chain of small electronics shops. You could build lots of things, from a simple light with a push button switch, to a lie detector, where you could actually hook up the electrodes to people and question them regarding there whereabouts on the night of August 17th, or whatever.

I seem to remember that at first, when I built simple things like the push button light bulb, it gave me a pretty quick sense of accomplishment, but it was short lived. After all, it only required hooking up three wires. Anybody could do that. The lie detector was a bit more complicated, and took almost an hour to set up the first time. After a couple of times, though, that became pretty easy as well, and didn’t quite give the initial satisfaction that it did the first time.

So of course, I moved on to bigger things. I tried taking my regular bedside lamp, cutting the plug that went into the wall socket, and running it through the switch. When I realized that it worked, I was amazed. I actually had built an additional switch into my bedside lamp. I tried it again with the strobe light circuit. And it worked. Now I had a strobe light in my bedroom. My mind spun with the possibilities.

Here I was looking at this kit, inside this wooden box with a built in circuit board that was supposed to be used only with the self-contained things in that kit. Nowhere in the instructions did it say it was ok to take normal, everyday object like a light and run it through these small circuits, but I did it anyway.

And it worked.

Thinking of this story reminds me of this book about evolution I was reading the other day. One of the many books by Richard Dawkins. Be careful of reading him if you are of any kind of a religious mind, because he makes it quite clear where he stands on that particular set of beliefs.

But what he was talking about in this book is the problem that keeps coming up among evolutionary biologists. Why did man become the predominant species on the planet? What was it about homo sapiens sapiens that made us be able to build cars and houses and waffle makers?

Many argue that one that humans have developed, that no others animals have developed is adaptability. We can (and have) survive; even thrive, in pretty much any environment. If you take a bunch of penguins or polar bears, and stick them in the Sahara desert, they won’t last long. If you take a sidewinder snake and put him on the North Pole, he’ll be dead in a few hours.

But humans are different. We have learned to adapt, to change, and to expand to match the size of our containers, until we break the container and expand even further. How else would some societies be able to dig holes and live in the sides of cliffs?

When you realize that your human potential comes pre programmed with the capacity to learn from, use and overcome your environment, you can gain massive amounts of clarity when it comes to facing the challenges of everyday life. The history of humanity is filled with examples of people meeting the challenges of their environment or situation, and overcoming them with incredibly innovate solutions, many of which eventually make it into mainstream consciousness.

If you look at a shark from a million years ago, they still swam around hunting in exactly the same way they do today. Prehistoric bees still made honey the same way they make it today. Humankind, on the other hand, seems to make huge progress with every generation, the current generation being no exception.

Even if you look at your own life, I’m sure you can find plenty of examples of things that you are more than capable of excelling at today, that you had no clue how to do only a short time ago. When you compare the skills you have today to only a couple of years ago, just imagine what you’ll be like five years from now?

After I had success with my bedside lamp, I tried to run it through the handheld speed control on my electric race care set. It was this track with cars that ran around it through this slot, which were connected to a hand held speed control. I wondered what would happen if I ran the hand held speed control through my Radio Shack electronics kit. Unfortunately, it didn’t quite work out so well. The first time I tried it, it literally burst into flames in my hand. I was dejected, but vowed to continue.

And the guy I saw on my walk this morning got pretty excited when he started telling me about this model airplane convention he is going to in a couple weeks. They’ll be a lot of like-minded people there to share new ideas and tips, as well as many vendors with the latest gadgets and accessories. It should be interesting to see what happens.

A History Of Power Abuse By An Under Sea King

A Short History Of The Decline Of The Jellyfish Empire

Once upon a time there was a jellyfish king. He was a mean king, and ruled with an iron, jellyfish fist. Nobody was ever without a little bit of fear or anxiety. The jellyfish king was also fearful and anxious, as he was worried that somebody would sneak up behind him, conk him in the head the steal his throne, as he did to his predecessor, and his predecessor did to the jellyfish king before him.

Now there had long been a legend about the mysterious power of the monkey liver. Monkey livers were long thought to have special powers that would make jellyfish kings impossible to kill. Most jellyfish kings at some point had at least entertained the idea of finding the elusive monkey live and making the life protecting elixir from it.

Now, jellyfish live in the water, and since monkeys live on the land, they never really have come in contact with each other. Until this story. See in this story, the jellyfish king in question had a magic sea turtle working for him. How this particular sea turtle came about his magical powers is the subject of another blog post, so I won’t get into it too much here. Suffice it to say that this sea turtle had magical powers that would put Obi Won Kenobi to shame.

So the jellyfish king called upon the magical sea turtle to create magic “bubble” in which his two most trusted jellyfish spies to fit inside of in their quest for the monkey liver.

So the two jellyfish equipped themselves with the aura of water and off they went into the jungle. At first they were confused at what they saw. People had to either walk to fly, they couldn’t swim. And those that couldn’t fly were stuck to move in two-dimensional space. And those that could fly were restricted to certain flight paths and lengths. They always had to focus on where they were going, or they would crash into a tree or the side of a billboard or something.

But once they got used to it, they set off to find the mysterious monkey. They haven’t found a way to trick the monkey out of his liver. They were fairly sure that if they did find monkey, he would probably be still using his liver, and quite ready to part with it.

So finally they found a monkey. And after a few rounds of drinks the local monkey, the two jellyfish realized they were becoming fast friends with this monkey, because he was a lot like them. He had a job he didn’t like so much, a boss that was a pain in the neck, and not nearly enough vacation time every year.

And of course, the monkey as well as the two jellyfish spies didn’t get paid nearly enough money for their efforts at work. So after a few drinks, they finally spilled their guts. They told the monkey everything. That there was a secret undersea world that was ruled by an evil jellyfish king, who terrified and intimidated his subjects.

They instructed the monkey to never ever trust jellyfish (this was easy, because, after, these two jellyfish were spies, and were capable of quickly shifting their allegiances). They also told the monkey that they were bound by jellyfish duty to report their findings to the jellyfish kind, and he would keep sending spy after spy to try and steal the monkey liver.

They monkey thanked them, finished his whiskey, and went off to warn his monkey friends.

Little did they know they were being watched by another spy. The elder of the secret community of turtle wizards. Turtle wizardry goes further back than recorded history. And wizard turtles have long been infiltrating societies to make sure they behave according to the ancient code of undersea conduct.

The turtle wizard master summoned all of his friends, and met with the jellyfish spies just as they were reporting their findings to the jellyfish king. They did some turtle magic, and told the jellyfish that they were being punished for breaking the sea world, land world interface. And as punishment, they would be doomed to float in the ocean forever, at the whims of the current and tides. Since jellyfish had broken the rules and abused their power, they would not longer be able to choose their own destiny.

The turtles took away all the bones of the jellyfish. And to this day, jellyfish are forced to float around, with only skin and very weak muscle, and some kind of an endocrine system to help them along their way. And they are always bitter, always angry, which is why they developed their sting.

You Have More Choice Than You Think

This one or That one?

The other day I was walking down the street, minding my own business. I had forgotten my iPod, so I was just lazily listening to the everyday sounds drifting around as I slowly made my way towards wherever it was that I was going to end up. I wanted to take the train downtown, but since it was Saturday, they only run every hour. I had just missed the last one, so I had an hour to kill.

Eventually, I knew I was going to end up back at the strain station, but between now (which was really then) and then I had an hour to kill, and a couple of internally accepted restrictions.

A word about restrictions. OK, maybe a couple words about restrictions. Basically there are two kinds of restrictions. Internally imposed, and externally imposed. Most of the restrictions are internally imposed. Now, before you click off to another blog describing something easier to stomach, allow me to explain myself.

If somebody points a gun at your head, and says “you’re money or your life,” (Henny Young man jokes notwithstanding) you’d likely see this as an externally imposed restriction. Not entirely. You still have the choice to give the other person your money (which in this day and age may not buy you much), or go simply give him the finger (which would most certainly not lead to a happy ending).

Yea, but that’s stupid. Who would choose death over life? What good is a choice if one of the choices is so incomparably stupid that it doesn’t even count as a choice?

Well, believe it or not, this is an extreme case of a decision, or choice that we make on a daily basis. Most of the time we make our decisions unconsciously, and mostly in line with decisions we’ve made before. We like what’s comfortable, so what we chose yesterday, is most likely what we chose today.

Think of the structure of the gunpoint choice. Choice number one is to remain hold on to your possessions at all cost, hold on to your ego of giving into a mad man, and accept the consequences. Because the consequences are so immediate, and so obvious, it is hard to not feel their weight. So most people would choose (hopefully you’ll never have to make this choice) choice number two, which is go give up your possessions, swallow your pride in hopes of holding that which has suddenly become more important, in the moment at least, than either of them.

Your life.

But what if the choice isn’t so cut and dried? What if the negative implications of a choice aren’t so obvious, and aren’t so immediate? Everybody knows that smoking causes lung cancer, which in turn causes death, but still millions of people still make the choice to smoke a cigarette several times a day.

Why?

The short-term benefits outweigh the potential long-term detriments. For the smoker, the pleasure they get is more than the pain they will experience in the present when considering the long-term downsides.

Now, most people who don’t smoke can’t imagine how anybody could come to this conclusion. It is obvious that smoking causes lung cancer. It is obvious that smoking causes poor health. It is obvious that smoking causes bad breath. So why in the world would anybody choose to smoke?

What about other choices, like to eat ice cream instead of a bowl of oatmeal? Surely we are aware that ice cream is not as healthy as oatmeal, right? Here is where it gets interesting. The way we trick ourselves around this is by saying that “it’s only just this once.” Surely we aren’t planning one eating a bowl of ice cream every single night, right? By telling ourselves that “it’s only this once,” we allow ourselves to significantly minimize any negative feelings we might experience in the moment when considering any long-term downsides.

How many times have you heard a smoker say the say thing?

I’ll quit tomorrow.
This is my last one.
This is the last pack I’m ever going to buy.
After next week I’ll never smoke again.

What about the flip side. We can that by tricking ourselves, we can minimize any future negative consequences of our actions, and making the present moment more enjoyable, regardless of any objective evidence to the contrary.

What about doing something that we know will benefit us in the future, but we don’t do it because it causes negative emotions in the present?

Did you exercise today? Why not? Surely you are aware of the long-term benefits of exercise right? Well, the same mental trickery works here as well. Either in the form of excuses, (to minimize the present negative emotions) and in from of promises about the future.

I’m too busy today.
I have too much to do.
I have a bad hip/shoulder/leg.

I’ll start after the holidays.
I’m going to start next week.

The human brain is a fantastic machine that can use many forms of lightening speed shell games to hide reality from us. We minimize the potential negative outcome to better feel good now. We minimize the future benefits to better feel good now. When we have a gun pointed at our heads, when there is only NOW, all the mental trickery collapse into single choice.

Life, or death.

So what do you choose, life or death? When you decide to smoke, or yell at your husband, or eat a bowl of ice cream, or go to or avoid the gym, how are you tricking yourself? What are you doing to convince yourself that the future won’t be so bad if you keep doing what your doing? How can you convince yourself that you’ll start doing whatever it is you know you should be doing today, tomorrow?

Your life, all of it, is the cumulative result of all the choices you’ve made. If you are completely happy with your life, or completely disgusted, it’s all on you. People that are generally successful and happy realize this, and make changes along the way to improve their lot. Those that are generally unhappy refuse to accept this, and try their whole lives to find blame in somebody else, somebody outside themselves.

Kind of a heavy post to make, but one thing that you will always have and you should always use, is your choice. You can choose. No matter if you have a gun to your head, or a choice between the gym and the TV, you can choose.

So back to my story. My self-imposed restriction was that I wasn’t allowed to buy anything. Because then I’d have to carry it around with me all day after I made my way back to the station. And since it was only ten in the morning, that was too long to be carrying something that I bought on whim.

Unless I see something really cool, then all bets are off.

How To Powerfully Blast Through To The Other Side Where Massive Abundance Awaits

Are You A Child Or An Adult?

A long time ago, a lot of ancient and primitive civilizations had some kind of “coming of age” ceremony. There are still remnants of that today in both the Jewish and The Catholic traditions, and likely a few others of which I’m not qualified to speak of.

But the ones from before, way before, were much more significant. Simply because the tribe depended on the full adulthood of all it’s members in order to survive. There needed to be a clear line between children and adults. The children were dependent on the providers, and the adults were the providers. If an adult still had some childish characteristics, and depended others more than he or she was able to provide for others, then he or she would be a detriment to the group. Perhaps even cast out.

So societies developed rituals, and traditions where boys became men, and girls became women. With women it was fairly easy. By giving birth a child, the girl would swiftly transform herself from a dependent to a provider. With a constant reminder of how close death was, this became fairly easy.

With men it wasn’t so easy, so they needed to develop a coming of age ceremony. Not like today, where they are mere echoes of those of the past, these were real and life changing events. Boys were dragged of and forced to spend days in the wilderness, alone. Given hallucinogenic drugs, forced to hunt and drink the blood of their prey.

When they left, their mothers wept. Because they knew that the boys would never return. They would come back forever changed into men. Men that were no longer dependent on their mothers or the tribe, but providers, hunters, and killers.

They went through this transformation by facing their deepest fears. The fear of isolation, separation and death. The ultimate rejection. By facing their fears and overcoming them, they became more powerful than they thought possible as boys.

By going through this fear facing life-changing transformation, they transformed themselves from receivers, to creators.

With modern society, this has all but vanished. There are a million ways to avoid your fears and remain dependent on others. It is relatively easy in today’s modern society to remain a child your whole life, expecting others to provide for you. Your girlfriend, husband, government, society in general. These can all be crutches that keep you from reaching your greatest potential.

Society is no longer dependent on every single person making the transformation from childhood to adulthood. In fact, arguments may be made that today’s society functions more efficiently if only a small number make the transition to be creators and providers for the vast majority who are content to remain dependent receivers their whole lives.

In ancient Rome, much is spoken about how powerful and innovative their government was, by few are aware of the vast majority of people, Roman citizens, were basically on welfare. Completely dependent on the state for their livelihood.

And so it has been for that last few thousand years. The only way to make the transition from childhood adulthood is to make the choice yourself. Nobody will do it for you; nobody will drag you to a cave and force you to face your fears. Nobody will allow your child to die if you can find enough food. No tigers will come and eat your baby if you don’t watch after it 24/7.

If you want to become and adult, and realize your true human potential you need to stop relying on free gifts from others. Free support, free dependence. Get rid of the notion that everybody deserves X.

That can be harsh idea to accept. But once you accept the idea that the only way you get X is to figure out a way to secure it for yourself. That may mean paying money for it, or entering into an agreement with somebody else, where they give you X and you give them Y, whatever they may be.

The fear is that if you give up expecting free X from somebody, (e.g. free parental love from a partner, free money from the government) that you will never get it. That you will be left out in the cold, rejected and abandoned.

The truth is that is exactly what you need to feel to make it to the other side. To face your fears, and realize what Rocky Balboa said to Clubber Lang in Rocky III holds much truth:

“You ain’t so bad! You ain’t nothing!”

And then you will realize that on your other side of the fears you’ve created in your mind, there is a world of abundance waiting for you to readily give you anything that you properly ask for through your behavior and communication.

The choice is yours. You can be safe, or you can be free.

Beware Of Mind Poison

How To Inoculate Yourself Against Manipulation

There was once a pretty interesting promotion an airline had a few years back. This was before September 11, and there were fewer restrictions. Also this was only a domestic airline, so they didn’t have to worry about any international laws. Here’s what the promotion was. You showed up at the airport and paid a pretty cheap price, I think it was fifty or a hundred dollars. And in return, you’d get two round trip tickets and two nights in a hotel somewhere.

The only rub was that you didn’t know where you were going until about thirty minutes before you flight left. Kind of a travel lottery. They did have a list of about 30 different cities that you may fly into. From New York, to some town in North Dakota, you could pretty much end up anywhere in the United States for the weekend. It seemed to be a fun thing to do for a weekend for an adventurous couple.

The other day a friend of mine and I, who both are avid fans of NLP, were talking about manipulation, and how a strongly manipulative person makes heavy use of what are called linguistic presuppositions. These are sentence patterns that kind of force the listener, through some really twisted word logic, to accept an underlying assertion by the manipulator without really being able to defend against it. What the manipulator is hoping for is that the person being manipulated will do is take the underlying assertion (usually something very strong and very childish, like you don’t love me, you don’t care about me, and something they would not usually say outright) and respond to it, giving the manipulator the satisfaction of getting their needs met in a roundabout way.

My friend said a good analogy would be training animals with negative reinforcement. Whenever they screw up, you punish them, until their entire behavior is motivated by avoiding punishment. A person who is in a relationship with strong manipulator usually feels the same way.

While there are specific language patterns you can learn to dismantle manipulative statements that can be extremely tedious, and can get confrontational in a hurry if you don’t have a complete handle on your own emotions.

So my friend and I started talking about an inoculation of sorts that would completely shield someone from manipulation from others. Not that others wouldn’t try, just that their attempts wouldn’t have any effect.

We decided that the best defensive would be a good offense. When they are getting ready to say something manipulative, punch them in the face.

Just kidding.

Sort of.

In order to inoculate yourself from being manipulated, you must make your emotions impervious to their underlying assertions. Meaning you cannot fear their truth. While this can be difficult to do once you are already in a relationship, it can be fairly easy to set your mindset up this way, so that any relationships you do create, with coworkers, friends, etc will be programmed from the start to be manipulation free.

How do you do this?

First of all, realize that humans come preprogrammed with a set of intentions. The are vague, but they are there. Get food, get sex, stay safe. These are programmed into us by evolution, or God, or aliens, so that we have the base programming to live long enough to make more people.

If you don’t do anything but follow the crowd your whole life, and not do one bit of thinking for yourself, you have a high probability of achieving all three.

However, without choosing specific ways with specific strategies to achieve various aspects of all three, you leave yourself open to be manipulated. Because if you don’t have specific targets to fulfill your base needs, you’ll always be a little bit worried about not achieving them. And because the thought of not achieving them can create the most horrible feelings imaginable, we do anything to avoid those thoughts.

Enter the manipulator. When we have fuzzy ways to achieve our prime directives, and a manipulator throws some covert mind poison at us, it triggers those fears of not achieving our prime directives, usually with a strong sense of impending rejection, so we do whatever we can to avoid that pain. Just like the animals that are trained by negative reinforcement, we learn to live by avoiding pain rather than finding new and interesting ways to satisfy our prime directives.

The simple way to inoculate yourself then, is to create several different specific goals, which satisfy all three of your prime directives. And for each goal, figure several different strategies for achieving them.

This collection of goals, and strategies to achieve them can act as filter through which you experience the world. You only accept those things and situations and relationships into your life that have a good chance of satisfying your particular goals.

When people drift through life with only vague ideas of what they want, they usually end up taking whatever they can get, which opens them up to be terribly afraid of losing what little they have. This can be a huge motivating factor.

By setting up your filters properly, and screening the world through them, you will create an environment rich with opportunities and relationships that are designed to fulfill your goals in many different ways, so any manipulative mind poison thrown your will have little effect.

Of course, this is easier said that done. Which is why so many of us are in relationships where we have a sinking feeling that maybe we could do better, if we tried, but since we are afraid to try, we don’t.

Simply through examining your goals and ways to get them, you’ll open up some breathing room in your mind for all the possibilities that are around you. And once you start to see them, the fear will slowly go away.

How To Cut To The Chase And Communicate With Assertiveness And Without Confusion

The Secret To Effective Communication

I’ve been reading some really interesting books on language recently. Specifically a couple by Stephen Pinker. If you haven’t read any of his stuff, or seen any of his lectures, you should. If you want to watch a couple of his talks, head on over to ted.com and do a search for his name. You’ll find a couple.

One of the things he mentioned in one of his books is how people will rarely use confrontational language. For example, if you are sitting at the dinner table with friend or family, even if you’ve known them your whole lives, you would rarely make a direct command to pass the salt. Most people use an indirect command, or even an indirect request.

So instead of simply saying:

“Hey, Joe, pass me the salt.”

We usually say something like:

“Could you pass me the salt?”

Or

“Would you mind me the salt?

Or, (if you just watched the movie “Office Space,”) you could say:

“Yea. If you could just pass me the salt… that’d be great. Yea…”

The underlying principle I’m getting at here is that humans rarely will confront each other with language. So we’ve developed all kinds of “weasel words” and “weasel phrases” to sneak in our requests to save face for both ourselves, and the person we are asking. Maybe this stems back from our evolutionary days of living in small groups of people, where getting rejected and ejected from the tribe meant certain death, so we have a deeply built in aversion to confrontation.

The most obvious form of confrontation is war. During times of war the enemy is dehumanized and animalized to make it easier to kill them. Nevertheless, there have been stories of soldiers from opposite sides of the battlefield forming instant bonds in unique circumstances.

Even when arguing with spouses, loved ones, or bosses and co-workers, we couch what we really want to say with these weasel words and weasel phrases.

For example, if you yell at your husband “you’re always late!” Is that really what is bothering you? If he were late because he was working overtime in order to get a better salary so you could afford a bigger house in a bigger neighborhood, would you still be angry? If he was a doctor, and was the best neurosurgeon in the world, and sometimes had to perform marathon surgeries, would you still be angry? Maybe, but probably not.

So when somebody yells “You’re always late!” The issue really isn’t being late, the issue is what the person assumes “being late,” means. And usually this means that they don’t care about the person enough to not be late.

So why don’t we just say “You don’t care about me!” That would cut right to the chase, wouldn’t it? Maybe not. What if we said “you don’t care about me,” and they said, “Yea, you’re right. I don’t.” Then what?

By focusing on the “being late” part we avoid directly confronting the deeper issue. Just like being reluctant to ask for the salt, we are much more reluctant to face a deep fear of a horrible and painful rejection.

So we get in fights over being late, leaving the cap of the toothpaste, and leaving the toilet set up or down or whatever. We dance around the issue that we are afraid to face directly.

But guess what? Your biggest fears almost never come true. The things we are terrified of the most will probably never happen. Even if they do, they won’t be nearly as devastating as we think they will.

This can be difficult to accept, let alone learn how to deal with. People spend years in therapy just to uncover what their deeper issues are, and then years more to figure out how to deal with them.

Just realize that when you are fighting with somebody, you are rarely fighting about what linguists call the “surface structure” of the argument. It’s usually not about being late, or leaving the cap off the toothpaste.

If you can take some time, on your own to find out what you think that really means, then you’ll have much more of a chance of dealing with it appropriately and effectively.

One easy trick that you can use today is from an old assertive method. Just express how you feel when somebody does something you don’t like. Avoid assigning meaning to their actions; just let them know how their actions make you feel.

This too, can be difficult as it raises fears of rejection. But you’ll be surprised what a positive effect it will have on other people. No longer will you be putting them on the spot or putting them on the defensive. You are simply letting them know how you feel and allowing them to choose how to respond.