Tag Archives: Resources

Intergalactic Planetary

Regain Your Brain

Little kids have these connect the dot puzzles.

When they are learning the ABC’s or their numbers, they have a shape.

But in order to see what the shape is, they have to connect the dots in the right order.

As adults, we use that expression, “connect the dots” a lot.

It usually means to see or understand what is not obvious.

For example, a book might be described as being, “interesting, but you have to connect the dots.”

Meaning you’ve got to take the individual points expressed in the book, and combine them into a “meta” understanding.

Interesting that we use the same words “dots” to represent physical dots, and “points” to represent an abstract and singular concept.

Two things that sound the same, and when you “connect” them, mean the same.

One one level (with kids and dots) you end up with a picture of a dinosaur.

But on another level (with adults and points) you get a bigger “picture” of a deep and complicated concept.

When you are a kid, you learn to combine things to make different things.

(E.g. blue and yellow makes green).

When you are an adult, you learn to combine ideas to make bigger and more complicated ideas.

When you are a kid, you learn to operate on physical things.

Tying your shoes, riding a bike, making toast.

When you are an adult, you learn to operate on intangible ideas, and put them together to make bigger, more powerful intangible ideas.

That time when you were mixing stuff together just to see what would happen?

(And probably got yelled at)

This was practice for growing up and combining ideas together, just to see what would happen.

Strangely enough, if you mix the wrong ideas together, you’ll STILL get yelled at.

Luckily you can practice in your mind.

The great laboratory with no limits.

Everybody can do this.

But most people WASTE their vast inner laboratory space.

They let OTHER THINGS fill their brain.

TV, social media, whatever the latest celebrities are up to.

But you don’t have to.

You can try on new ideas, that will make new behaviors exciting an interesting.

Behaviors that can get you paid and significantly enhance your REAL social experience.

Not the “fake” social “media” experience people are addicted to these days.

It all starts inside your mind.

When YOU decide to control your thoughts.

Learn More:

NLP Mind Magic

Energy Ball

Should You Split The Un-Splittalbe?

Once upon a time, splitting the atom was the holy grail of science.

The word “atomic” means “the most basic.”

Which means when they first called it an “atom” they thought it was the smallest possible thing.

They chose a name that meant, “the smallest possible thing.”

So the sentence, “split the atom” has a lot of significance.

It sort of means, “split the un-splittable.”

Understanding the historical concept, (creating a bomb more powerful than anybody could ever imagine) conjures up all sorts of mythology and metaphors.

Pandora’s box, for example.

Or the apple (knowledge) that the devil tricked Eve into eating.

In a very real way, it can easily be argued that there are some things that our human brains are better off not knowing.

Even used peacefully, for energy, it may turn out that splitting the atom may be much more trouble than it’s worth.

If you’re into conspiracy theories, there are stories of a giant coverup, that the Fukushima meltdown (that they are still having trouble dealing with) is going to eventually kill us all.

All of the radioactive water is being pumped into the ocean, which will eventually kill all the life, which will ultimately kill all living things on Earth.

As far as conspiracy theories go, it’s a doozy!

All because we dumb humans wanted to split the atom.

But there’s another way to use the atom.

And it creates MUCH MORE energy, and it’s much safer.

Instead of splitting the unsplittable (fission) the opposite would be to JOIN the unsplittable (fusion).

Fusion is what powers the sun, and subsequently ALL LIFE on earth.

Maybe we’re stuck in one of those disaster movies, where there’s a race against time.

We dumb humans have to discover how to harness the ultimate in cheap, clean energy (fusion) before we kill ourselves with Pandora’s Box, or Eve’s Apple.

Who would have thought such a tiny thing would cause so much problems?

You have a similar situation within yourself.

A POWERFUL energy source.

You can use it like fission, and deal with the likely consequences.

OR you can use it like FUSION, and have ultimate, clean energy that can power your human journey to levels unheard of in common life.

Learn More:

Sex Transmutation

What’s Your Model Of Reality?

A long time ago, in some basement laboratory, a bunch of physicists and mathematicians were trying to solve a particularly difficult problem. They were looking at some subatomic particles, and how they interacted with one other.

They had already figured out the math and the physics behind the interactions, and could accurately predict the behavior of two or three particles. In a closed system with five or ten particles bouncing around, it was pretty straightforward. The could use any number of statistical algorithms to figure out the motions of particles, say, x, y, and z, based on the motions of particles a, b, and c.

From that they could effectively extrapolate to the whole system. The only problem is that in nature, there is never a system with only ten or fifteen particles. There are systems with billions and billions of particles. When you go up to that same level, the same principles apply, but the sheer number of particles makes the calculations impossible. Even with a computer that is a billion times more powerful than any computer that can ever be invented, trying to calculate the motions of system with so many natural particles is impossible. (If you’ve ever wondered why they can never really predict the weather with any amount of scientific accuracy, this is the reason. There are just too many variables.)

Now this group of scientists was studying something called solid-state physics. This is where you have material that is really packed with particles. The particles don’t have very much room to move, so they are always getting in each other’s way, kind of like twenty people on an elevator. If the elevator stops on the fifth floor, and the person in the back needs to get off, then pretty much everybody has to move a little bit to accommodate them.

Same thing in solid-state particle physics. When one particle moves, just a little bit, it pretty much affects every other particle. These poor scientists were wracking their brains trying to figure out how to accurately predict the behavior of the system as a whole.

Then one guy had a brilliant idea. Why don’t they look at holes, instead of particles? In the elevator example, there are twenty people, and may enough space for one more person. So thinking of that empty space as a separate entity, you can reduce the math significantly if you only try and predict the movements of that empty space, rather than everybody else on the elevator.

So the scientists started looking at holes, instead of particles. And they gave holes the same properties that they normally give particles. Like weight, size, mass, density, spin, charge, etc. One of the cool things about scientists is that a value of zero is a perfectly acceptable value to give something. It is a number just like any other number. So they looked at a system with only few particles (holes) with zero mass, zero charge, zero spin and zero everything else they normally give to particles.

And lo behold, the math was much simpler, and it accurately predicted the behavior of the system. And solid-state physics was born. Solid-state physics is the underlying science behind all kinds of fascinating inventions that will help mankind for hundreds of years. To say solid-state physics is a significant development in human history would be a huge understatement.

And it was all based on a “model” of reality. They looked at a system, and figured out the easiest way to “frame” reality so they could predict it and utilize it the most. They ignored the traditional way of “looking at things the way they really are,” and came up with their own model. It didn’t matter one bit that they were looking at imaginary “holes” moving around in a space.

It’s been said that a musical equivalent would be to write a piece of music by ignoring the notes, and focusing only on the spaces between them.

The moral of the story? Reality is a finicky thing. You don’t necessarily have to buy into everybody else’s’ interpretation, or model of reality. You are allowed to observe things, give them whatever meaning you want, and see how that works out for you.

You ask a girl out, and she rejects you. Have you been rejected, or did you only meet a girl that has bad taste? You try a business venture and it consistently loses money. Did you fail in business, or did you find a way to practice and improve your skills so you’ll be better in the next venture? Did that person cut you off in traffic because they are an evil person with no manners, or are they suffering significant emotional pressures and are at their wits end?

Labels you give to reality can be helpful, or beneficial. They can make it easier for you to get what you want, identifying learning opportunities and resources, or they can make it difficult, only identifying obstacles and problems.

When you realize that you have complete control over how you label things, you’ll be surprised how many opportunities open up for you.

Join countless others and sign up for our email list! If you don’t join the crowd and join our list, you’ll be left out in the cold. You don’t want that, do you?

Divide Your Differences to Combine Your Resources

Once upon a time there were two communities of rabbits. They had lived near each other for a few generations, and they had a truce that had not been broken for several years. A truce because they had a long history of fighting behind. They lived on two separate sides of a small river. The river was large enough that it supplied both of them with water that they needed to live, but not big enough to keep them for crossing when the level was low.

On the east side of the river, there was an abundance of blueberries. Both rabbits loved blueberries. One the west side of the river was a huge crop of naturally growing lettuce. Rabbits love lettuce. Before the truce, each side would war agains the other side to try and take all they could before crossing back safely into their own territory. Every time this happened, there were many deaths. Finally they agreed that they would only send a team of six rabbits across, at the same time, but only when the river was low enough to cross, and only for a total of four hours. And most importantly, only at the same time.

Every time the river receded, two teams would gather one each side. One team, containing the six rabbits that would go and collect the food, and another, much larger team that would observe the “visiting” group to ensure they didn’t take more than they were allowed. After the allotted four hours, they would meet and ensure that each team had taken an equal share. They both agreed that this was the best method, but deep down they would love nothing more to destroy the other side’s community completely, and take all the resources for themselves.

Then one day, as they were gathered along the shores of the lowered river, preparing for their respective incursions, there was a huge, and long earthquake. The ground shook for what seemed like hours, and the distant mountains trembled, causing huge boulders to tumble down the mountainside. When the earthquake was over, they were shocked to see the river had completely change course. Not only had it completely changed course, it was nowhere to be seen. Both teams of rabbits immediately squared off, unsure of what to do. They were both terrified and excited at the same time. Each side saw this as a clear opportunity to demolish the other side once and for all, and take all the resources for themselves.

Finally, cooler heads prevailed, as they realized they had a much more pressing and potentially devastating problem. There was no water. Without any water they would surely die. They decided to form a survey team, a team that would go out in search of water. The two teams went back to their respective councils to choose team members. They smartest from each tribe were selected, and they met at the site of the old river. They agreed to share whatever they found, the threat of their mutual extinction overshadowing any hatred that they used to have.

The team set off. They searched for days, until they made a startling discovery. The river had split in two, about four miles upstream. The river had forked, running down the valley, encompassing an area containing both rabbit tribes.
At first the two tribes were perplexed. How would they manage? They survey team continued to search all the area between two rivers, which now contained both rabbit tribes, instead of separating them. They determined that not only was there an abundance of lettuce and blueberries, but there were various patches scattered all through their new mutual home. The two councils decided to merge into one, much larger council, and the rabbits quickly found that by combining their efforts, they could easily build a better community. After a time, they began to celebrate the day of the earthquake, as a time that split not only the river, but also their differences, and joined the two tribes into a powerful and abundant community.

The Tulip Save

Once upon a time there was a family. They were a normal, modern family with normal, modern family problems. They had two kids, and the father worked as an account executive in a large advertising firm. Because of the recent economic problems, the father’s company was experiencing problems, and so his company wasn’t paying out big bonuses like they normally did. When the father joined the company several years a go, he opted for payment plan B. Which at the time was great. Only now it wasn’t so great, because a large part of his salary was based on bonuses.

So of course the family was struggling. The wife had a small flower stand that she worked several days a week. It wasn’t a full-blown shop; it was just big enough to store a few dozen different flowers to catch the attention of people as they drove by to and from work. You know how when you are just going along and minding your own business, and then you see something that captures your interest, and you think to yourself you have to take a look at this? It was like that. It was more of a hobby than anything else. She just made enough to pay her rent and the expenses. She never really had any expectations of making a living selling flowers. Which was fine with her, because she enjoyed raising her children and making sure they did well in school and stayed out of trouble.

She was also fairly lucky in that her grandfather had owned a large farm. Her grandfather had passed away several years ago, and they had inherited the land. Because the family wasn’t very interested in continuing the farm, they let the land go. It was only a couple acres just on the outside of town. Fortunately, the land produced many wildflowers that she sold in her shop. Her shop was known around town as a shop that sold wildflowers and other things like that. The kind of people that shopped there were a unique brand of people. They usually bought flowers for other than main flower buying reasons. Usually just to give to somebody for some spontaneous reason, and not a rose for Valentines Day or any other socially required gift.

But then one summer, the flowers on her farm started changing. They were only wildflowers, and they grew naturally, so she really had no idea what was happening. She had a friend who knew about these things and they investigated for her, and determined that there was a particular strain of a plant disease that had infected her flowers. Her source of her hobby was at risk.

She went home, and was surprised how depressed this had made her. She had always thought of selling flowers as nothing more than a hobby, so she never really gave it much thought to how it affected her personally. But when her hobby was threatened, she noticed how much pleasure she received when she sold somebody a flower, who in turn was going to give it to somebody else. She wasn’t sure what she was going to do.

When she arrived home, she was in for another shock. Her husbands company had decided to discontinue their bonus plan altogether. And despite efforts to reorganize the pay structure so it wouldn’t be so bad, the family was going to take substantial financial hit. The kids had just entered high school, and they were not completely unsure of their futures. They all sat up late at night after dinner, discussing how they could handle the impending financial crisis. Nobody could come up with an idea that didn’t involve them selling their nice house and moving into a cheaper one, and having to choose a less expensive college for the kids.

The next day at work, something incredibly fortuitous happened. A stranger came up to the flower shop, and brought some flowers that the woman had never seen before. They were beautiful, with a swirl of colors she never thought was possible outside of a painter’s studio. The man was just curious, as he had picked them on a drive in from outside of town. When he saw the shop, he’d decided to ask her about them, merely out of curiosity. She was amazed when he told her where he’d picked them.

When she arrived at her grandfather’s farm, with her friend, they saw hundreds of flowers just like the stranger had brought in. The “disease” had somehow changed the flowers into the most beautiful thing you’ve ever seen. She gathered a couple dozen, and brought them back to her shop. They sold out within an hour, and the news of the unique flowers quickly spread. They repeated this, until fully half the wildflowers from her grandfathers farm had been sold. Her friend determined an easy way to repeatedly grow the same flowers, with the same colors. Pretty soon people were driving hours from all over to buy these strangely colored flowers. She made more money selling flowers than she’d ever thought possible.

Experts from a nearby University came to test the soil of her grandfathers farm, and said it was a unique blend of minerals they’d never thought about before, that might potentially have limitless medical applications. They government leased her grandfathers property from her, in a hundred year lease, for an enormous price. Her husband was able to quit his job, and help her in the flower shop. Because of the income from the government lease, they never had to worry about money again.

Something that they had that they thought was only a source for a passing hobby turned into a magnificent source of income for a lifetime, for reasons they never would have expected.

The Hills Are Alive with Wave Energy

When I was a kid there was a new family that moved in. They had two young boys that were about the same age as me. Of course, being boys, the first thing we did when we saw each other was to start throwing rocks at each other. We didn’t actually hit each other, but it took a while for us to get over our imagined differences that you sometimes see when are doing things like this. After we started to play together, without wanting to kill each other, we started going to a park that was behind our neighborhood. It was an old park, I don’t if they city had given up on it, but they kind of let it get overgrown and stuff. It wasn’t really dangerous, there weren’t any poisonous snakes or patches of quicksand or anything like that, and it was just an old park that had a bunch of overgrown trees and stuff. It had large hill in the middle of it, but the hill was heavily populated with trees, so you couldn’t really ride your bike down the hill or anything, because you might crash into a bunch of trees if you weren’t careful.

I remember watching a surfing competition once, and there was a big pier in the middle of the contest. While it certainly wasn’t required, for insurance and legal purposes, to “shoot the pier,” that is to catch a wave on one side of the pier and ride it through the pier, without crashing into the pier itself, surfers who would venture through this would ooh and ahh the crowd. Of course, the judges weren’t’ allowed to give any extra points for this, because they might be held liable for any body that injured themselves. Sometimes it’s important to make sure the recognition you want to receive from something is the kind of recognition that wants you. It’s important to balance the recognition that pays your rent, and bread and butter that inspires you to greater things.

I don’t know if you’ve ever been surfing, but it’s an interesting study in how to harness a naturally occurring phenomenon. Waves have been around long before mankind ever showed up on earth, and will likely be around long after mankind has left. The waves don’t care if you are in a good mood, or if you just got fired from your job. They just keep coming in regardless, based solely on a few basic laws of physics and gravity.

It’s interesting the different ways that humans have used to harness naturally occurring phenomenon. Wind energy, solar energy, and recently ocean currents have been, and continue to be a valuable source for electricity. And no matter how many billions of people live on Earth, the wind and solar and ocean currents will remain unchanged. It’s amazing the things that have been around for millions of years, before humans were a gleam in a single cell bacteria’s eye, and will likely be here long after out demise, will continue to consistently behave in a predictable way. And when you consider how ancient people used these same resources, compared to how we use them today, you can only imagine the creative ways humans will be using them a few thousand years from now.

After the new kids and I went to the park a few times, we realized that the densely wooded hill would be a perfect place for playing wargames, like capture the flag, and laser tag, and paintball. Before, I had never considered doing something like that. Maybe it was because our first instinct was to throw rocks at each other, but using that area for much different kind of games proved to be a great way to create lasting friendships, and build teamwork skills. We spent many summers trying to think of creative ways to run around those woods trying to pretend to kill and sneak attack each other. It’s really amazing what you can do when you figure out how to use the resources that have been around you since before you took the time to notice them, now.

Change – Hit the Ground Running

The other day I was having lunch with a friend of mine. He was a little worried, because he just found out that he was being transferred. He wasn’t only being transferred to a different city; he was being transferred to a different job function as well. The place where I live, it is fairly common for companies to do this, and when they do, the employees usually have to choices. Accept the transfer, or find another job. Because the latter is tantamount to professional suicide, the only real option is to take whatever the company decides to dish out.

I don’t know if you’ve ever been faced with a large and unexpected change in lifestyle, but it can be pretty intimidating. Especially one that involves something as important as your livelihood. Many studies have shown that the older people get, the more we like the same routine over and over again. It’s one thing to change lifestyles again and again when you are young, as many people do when they change schools, make new friends, and generally grow up and learn about life. It’s something else altogether to have this happen when you think you are well established in your career, your family, and your community.

The key thing to consider when facing issues like this is that you always have the ability to learn new skills. The one thing about humans that separates us from all the other animals is our ability to change and adapt. And the heart of changing and adapting is the ability to not only learns new things on a regular basis, but to figure out how to apply old learnings in new situations. I don’t know if you’ve ever been able to experience this, but it really is a natural part of human behavior.

Some people resist change completely. I’m sure you know people that resisted change so much, by hanging on to old ways that they’ve really lost out when a new and better way to do things came around. The hallmark of a modern society is the natural ability to adapt and change with the times.

When I caught up with my friend a few weeks later, he was ecstatic. He had applied the skills form engineering into his new job as a regional sales manager. Because he was able to combine skills from different areas, he vastly exceeded his supervisor’s expectations, earning him a top spot in the company. And his wife and kids had similar success. All from being able to accept, embrace, and realize your full potential and the ability to use change to your advantage.

Choose Your Beliefs for Effortless Success

I was surfing the interwebs the other day and came across an interesting podcast. Some guy was talking about beliefs, and how they are really an interesting concept that, unfortunately, most people don’t give a second thought. They work as presuppositional filters on the reality that is outside our consciousness. The way they work is by separating out information that doesn’t match with what we think is true.

This is due to our evolutionary past. When we were in an area that was populated by red spotted tigers, our ancestors would quickly learn that they were dangerous. The brain was then programmed with a collection of information, sounds complex mathematical visual representations. If a red spotted tiger was detected by any one of our senses, it would automatically trigger a fight or flight induced panic, giving us the energy to run away. Conversely, when we lived in an environment which had a small green fruit that was extremely tasty and provided long term energy, that became important as well. So when our ancestors were out walking around and spotted one or a bunch of these out of the corner of their eyes, they immediately felt hungry and remembered how good these things taste.

Because humans can be so flexible and adaptable (arguably this is why we were the ones Mother Nature chose to give such big brains to,) we lived in several different environments. Because of this, we developed the capability of shifting the desirable and undesirable things in our environment for our brains to be on the lookout for. In one place and one generation, it might have been lions and purple fruits. In another place, and another generation, it might have been huge flying predators and small animals that were delicious.

So how does this affect you, and moreover, how can you profit from it? This is how beliefs work. Despite living in a modern society, where we have police to protect us from predators and grocery stores to provide us with all the food that we need, we still have these filtering mechanisms in our brains. These filtering mechanisms come into play when we have certain beliefs. The scary thing is, sometimes these beliefs can be self-sustaining. That is, if we believe a certain thing (even though it isn’t true) and see random events, which we take to be “proof” of these untrue beliefs, they reinforce the belief, making it harder to get rid of. Let’s say you believe that members of the opposite sex find you disgusting. You go through out your day, and because this belief has been programmed strong enough, you will only find evidence of it being true. Just like our cavemen ancestors only saw the purple fruits and ignored the rest, you will only register and remember the one odd fellow out of a hundred that behaves in a way that might be considered loathsome towards you. This of course reinforces the belief, which depressed you, changes your behavior, and actually invites behavior from others that reinforce this belief.

How about another example. You read the papers, watch the news, and decide the economy is in shambles. You go out, and only notice expensive things you can’t afford, people on the street begging for money, shops having going out of business sales, and so on. This reinforces this belief, and directly affects your ability to make money. What happens when you realize that even in a down economy, there are plenty of people making money? What do they believe about the economy? Many believe a down economy is the best time to start a new business venture, because you are getting in on the ground floor of future growth. Many people learn to see a down economy as an opportunity for wealth, rather than a scary situation.

The bottom line is you have two choices. You can choose to let your beliefs be set by others, and wander through life reacting to the world. Or you can sit down, spend a few hours, and choose powerful beliefs you would like to be true. For example, how would you feel if you believed you could easily make lots of money? How would it feel if you could easily persuade people to your way of thinking? How would it feel if you believed you were a highly talented writer, or musician, or actor? How would your life change for the better?

Although it does take effort, and time, the results are powerfully rewarding. You can either drift through life and hope to get lucky, or you can choose your beliefs, and go out and find (or make!) evidence of their truth. The longer you keep at this, the sooner the beliefs will start to sink in to an unconscious level, operating automatically.

This is where the magic really starts to happen.

The Power of Perspective

I lot of people have been talking recently about that new idea that’s been going around. I don’t know if you’ve heard about it or not, but it’s one of those things where you can’t be sure if it is just a passing fad, or if this will turn into something really worthwhile. I friend of mine found a copy of this a bookstore. Not the newer one, but the original book that was circulating around before that international guru got a hold of this and brought it back into the public consciousness again. I’m not sure if he is being true to the original authors work, but it seems to be starting off on the right track. You never can tell, though. I usually like to hold off judgment on things like this until they have reached a critical mass. I don’t know if that is good or if I’m just lazy, but it seems to have worked for me in the past.

It’s interesting the way things are looked at differently when considered from different angles. Especially when you throw history into the mix. Some ideas seem totally fantastic and obviously wonderful. Nobody can find any fault with them, as they sweep the nation with a wildfire rapidity usually reserved for deadly diseases. Then ten years later, you look back in time and think, “Dude, what were we thinking?” It’s interesting how a power of perspective can greatly give you expanded views of what you think is so obvious.

I took a seminar once on this very subject. We were instructed to sit in a chair, and imagine that we were a fly flying around our bodies. With our eyes closed, we imagined the fly looking at our hair, our ears, our legs and feet. Then we imagined looking at ourselves from the ceiling, the floor, and even through the window from the outside. Then we later tried during a normal conversation. We would sit across from somebody, and while we were talking and maintaining eye contact with the other person, we would imagine seeing and hearing ourselves from the other persons perspective. This is a lot more difficult than it seems. Quite often we would stop in mid sentence as we tried to focus on all these different things at once. One cool thing that happened is that after a few practice, runs, when we were finally able to maintain this new angle of perspective and hold a normal conversation, we found that our minds became very calm and quit. You don’t really know what all those voices are chattering on about in your head until they shut up for once. I really recommend trying this out next time you are having a not so important conversation. Hold off on doing this when talking to your boss, otherwise he or she might think you are a bit off. This takes some practice, but once you get the hang of it, it gives you an amazing clarity of concentration and focus.

The next step in the seminar was to look at our lives from different perspectives in time. From a newborn babies perspective, trying to imagine what it would be like before learning to walk and learn the alphabet. Looking at our present abilities would be astounding to an infant. Some things that we take for granted are really wonderful gifts that we overlook. Another exercise we did was to look at our lives from the perspective of our great great grandchildren. Some of the big problems that we think are so important looked absolutely tiny in comparison. Many people found that this simple exercise helped them to discover what is really important in your life. When you can release the small problems that are taking up valuable space in your brain, and sort out the three or four things that are really important, it can really give you a fresh enthusiasm for getting what you want out of life.

I would recommend doing this as often as possible, from as many different perspectives as you can imagine. The fly, the infant, the great grandchild, even of God, if you can allow yourself to do that without violating any of your beliefs.

People that do this on a regular basis find that your world will naturally expand and you will find yourself discovering new resources that you never thought were possible before. And all of this is possible with only a few minutes of imagination.

Transfer of Resources

Last week I had dinner with a friend of mine. He was telling me about a problem that he was having at work. Not really a “problem” per se, more like an issue that had come up that he was wondering how he was going to resolve it. Even then it was really only an issue to him, and nobody else. He was a part time worker at an independent bookstore, and had been for several months. He reported directly to the owner of the bookstore, as it was a small store, and only had a few employees. It wasn’t like one of those huge chains that have about eighteen levels of middle management, with each manager only concerned with pleasing the person above them. Since this was her first store, my friends’ boss, the owner, was acutely aware of the day-to-day operations. It’s a tough gig these days to open up and run your own shop, as I’m sure you know.

The problem my friend was having was with an issue that had come up with stocking the shelves. He used to be an assistant manager at a grocery store, and was well aware of the strategies employed by large supermarkets to trick you into buying way more stuff that you’d originally intended. I’m sure you’ve had the experience of going to the supermarket to pick out one or two items, and then ending up with a basket of stuff that disqualified you from the nine items or less line. I don’t even want to start on what happens when you go grocery shopping when you’re hungry.

But my friend was worried about talking to her. He didn’t want to approach her, because she had spent a lot more time in a book-selling environment than she did. But he was sure that if he applied his expertise learned from the supermarket, he could easily increase her sales, her profit, and likely her happiness. All it required was arranging the books that would allow people the opportunity to browse through more of the store, then just grabbing the recent best seller and then making a beeline for the register. Her store had many treasures that people would love to find, if only they had the opportunity. My friend was absolutely certain of this.

It’s interesting when you think about it. Somebody from a grocery store applying marketing techniques to a bookstore. People buy food and buy books for completely different reasons. You’d never think that a strategy in one environment would translate well into another environment. Some people have the mistaken belief that if you learn a skill in one area, that it can’t apply to many other areas of your life. Others have realized that you can take something that works, and apply it in other places. One of the great things about being human is your inherent ability to find all kinds of resources that you already have and apply them in other areas of your life.

Which is finally what my friend did. He finally got up the courage to go and talk to her, and express his desires and convince her to let him help her. Because he was able to speak with confidence, and that he had her best interests in mind, she was able to accept his ideas. When I spoke with him last night, he said that they had spent the last two days rearranging the bookstore per his experience. And they were both much happier for it. He for being able to express himself and his ideas, and she for being able to discover a new way to increase her business.