Tag Archives: NLP

Ten Minute Phobia Cure

Become The Director Of Your Mind

Do you have any irrational fears? Would you like to easily and quickly get rid of them? Here I’ll give you the basic recipe for the famous NLP ten-minute phobia cure. This is one of the oldest and most widely taught NLP “procedure,” and is used to give immediate relief to any irrational fears of things like spiders, clowns and red heads.

To understand how this works, it helps to understand how the mind is set up to perceive and categorize “reality,” all that stuff we notice around us all the time.

One of the powerful functions of the brain is to generalize. When you were about two years old, or younger, you learned how to open a door. You figured out, either on your own or with the help of a parent or sibling, that if you grab that knobby looking thing, and twisted it, the door would open. As soon as you figured that, you could open pretty much any door in the world, providing it wasn’t locked.

Even if all the knobs were of different shapes and colors, your brain would recognize them as a door, with a knob. To open it, you fiddle with the knob somehow, usually turning it, and the door would open.

This is great when learning new things and being able to consistently increase your skills, as you get older, but it doesn’t help much when you start to deal with fears and anxieties. Back before we lived in cities, this was very helpful when we needed to be worried about getting eaten by tigers or falling off cliffs, but jumping out of our skin if we see a spider on the dashboard of our cars isn’t a particularly useful response.

There are few fears that are programmed into our brains. Heights and loud noises are considered to be our only pre-programmed fears, but many evolutionary psychologists are starting to believe that we also may be genetically set to fear snakes.

So if there if you have an irrational fear that isn’t a loud noise, heights or maybe a snake, there was likely a time in your life when you weren’t afraid of that, whatever it was. Then something happened, and you learned to be afraid of it, just like you learned to open the door. Just like you were able to generalize to all doors, now all things, like that one thing you are afraid of, will produce the same response of jumping out of your skin.

The trick is to go back in time, and mess with your memory of what’s called the initial sensitizing event. So pick something that you’re afraid of, that you would rather not be. Got it? Good.

Now think back to the very first time you remember being afraid of that.

The next part you’ll need to do with your eyes closed, so read through this and try it when you’re finished.

Imagine that you are sitting in a movie theater, way in the back. The theater is empty, except for one person sitting up in the front row. That other person is you. So in your imagination, you are watching yourself, watching a movie. Or about to watch a movie.

Ok, now you can start the movie. The movie is that first time you became afraid of that thing, or the first time you remember being afraid of that thing. Watch yourself watching the movie, the whole way through.

Now watch it again, but change it up a little bit. Make everybody in the movie wear really goofy looking party hats, including any animals or insects that may be involved. Make everybody ride a unicycle, while juggling. Put a goofy soundtrack to it. Rum through the movie several times, adding some complete nonsense each time.

After you’ve done that a few times, run the movie backwards. Then forwards, then backwards. Do this several times.

What this is doing is taking that initial event, and instead of having fear so your only response, you now can choose laughter, boredom, and entertainment, whatever you want. You will no longer be forced to automatically feel fear when you encounter that “thing” in everyday life.

A way to check and see how well this is to stop, and imagine that “thing” happening now. Does it still have the same fearful effect? If so, run through the movie a few more times, and add in as much nonsense as you can. I once did this with a friend, and he had me turn my movie into a midget clown porno. After that it was impossible for me to experience that “thing” without laughing my head off.

This is just one of many, many “procedures” from NLP that you can use to powerfully enhance your life, in as many ways as you can think of. If you’d like to learn more, then consider investing in the course below. It will help you increase your happiness, effectiveness, and wealth. Click on the banner for more information.

Success with NLP

Success with NLP

The Power Of Perspective

Are You In, Or Out?

I remember once I was talking to a friend of mine in a bar. It was about halfway between afternoon and night, and there weren’t that many people there. We had met earlier by coincidence, and decided to hang out for a while. He started telling me these problems he’s having with his girlfriend. He says that he’s having the same problem with his current girlfriend that he’s had with all of his previous girlfriends. Right when they get to the “serious commitment” stage, he starts to do all these stupid things (stupid according to him) that he claims that he doesn’t know why he does them, and they invariably lead to fights. These usually continue until the relationship breaks up.

I asked him if he does these things intentionally, and he said that he didn’t. He said they were little things that added up over time, like showing up late or flirting with other girls when they were together. Eventually she would put him on the spot, because to her it would seem as if he wasn’t taking the relationship seriously. He would always claim that he was, she would press him, they would fight like that for a couple weeks or months, then they’d break it off. It was always her that broke it off, saying that she wanted something serious, while he didn’t seem like it, despite his objections to the contrary.

He claimed he has no idea why he does those things, and only starts to do them when the relationship is beginning to get serious. To an outside observer, it seemed to me to be a clear case of unconscious self-sabotage. Part of you wants something, part of you doesn’t, for whatever reason, so you are conflicted at a subconscious level, and this comes out in your behavior. It seems to me that my friend, despite his conscious objections, doesn’t quite feel ready yet for a serious, committed relationship, on a deep unconscious level and it comes out in his behavior. He is in his late twenties, and a serious committed relationship to a guy that age usually means giving up the single life for good.

I asked him if he really wanted that kind of relationship, and he said he really did, but he didn’t know why he was doing these things. I am by no means qualified to give advice on this, but it seemed clear to me (especially after a couple beers) that he had some issues regarding commitment that he needed to deal with before was able to go into a life long relationship with both eyes open.

I haven’t really known this guy for that long, and I didn’t really want to ask him about his childhood or if his parents were divorced, but I suspect something happened to him earlier that made him feel extremely and deeply conflicted about committing to one person for life.

I was reading this book recently about psychology, and the author was talking about this thing called cognitive dissonance. This is the amazing ability of people to be incredibly self-deceptive. Scientists, namely evolutionary biologists suspect this arose out of the need to constantly deceive one another. Back in the day (before agriculture) when people lived in small groups of a couple hundred or so, it became really important to be able to detect “cheaters” in the group. People that wouldn’t contribute their fair share would pose a serious threat to the safety of the group, so humans developed this uncanny ability to detect when others are lying, through body language and facial expressions.

So, the more we developed a sense for detecting liars, the better we got at deceiving. In order to better deceive our neighbors, we had to be able to deceive ourselves, so we wouldn’t give off any subconscious clues. It’s been time and time again that one measure of a psychopath is somebody that can tell a lie, knowing it’s a lie, and get away with it.

So we have this automatic capacity to easily deceive ourselves, not only to lie to others without getting caught, but also to lie to ourselves to protect ourselves from facing inconvenient truths about ourselves. Keep in mind that this is always happening unconscious. We don’t go around telling lies on purpose.

A good example is when two people meet in a bar, and “hook up.” In the moment, they really believe that they are “right” for each other, and that there is at least the potential for a relationship. In reality, the urge to have sex is so great, that the reality of the situation is ignored, and self-deception allows one or both people to believe that this encounter is more than it really is.

Many people know somebody that has been in an abusive relationship, one that is obvious to outsiders that they should get out of. But from the inside, they convince themselves that it would be better to stay. If they were to leave, they may have to face the thought of being alone, or rejected, or worse.

The secret is to be able step in and out of your own personal situation, and see things from different perspectives. In NLP they call this “associated” and “dissociated.” People that can see themselves objectively in a situation are “dissociated” while people that are seeing themselves from a person, subjective point of view are “associated.” One is not better than the other, but it can be extremely helpful to be able to switch back and forth to get a better understanding of the situation that you’re in.

People that are stuck in an associates state are the people that are stuck in abusive relationships, or people like my friend that always ends up self sabotaging himself without knowing why. People that are stuck in a dissociated state are people like Spock (who is a fictional character), and psychopaths who have no conscious or feelings or morals.

When you study NLP, you learn how to do this at will, so you can be in any situation, and check it from a dissociated viewpoint, to make sure it’s healthy and empowering, and then switch back to an associated viewpoint, so you can enjoy it as much as possible.

If you’re interested in learning how to use NLP in your own life to increase happiness, wealth, and positive relationships, click on the link below. This is a basic course that shows you exactly how to use NLP to structure your thinking so that getting what you want out of life is automatic.

Success with NLP

Success with NLP

How To Unleash Your Powerful Potential

Why You Should Study NLP

Have you ever been window-shopping, and maybe decided to venture into a store to get a better look, and one thing led to another and you ended up buying something that you hadn’t set out to buy that day? Or maybe you were kind of in the market for something, like maybe a TV or something, and weren’t quite ready to make a purchase, but you came across a salesperson that somehow seemed to make buying a TV that day the most obvious choice in the world?

We’ve all had the experience of being hounded by a salesperson that just wouldn’t take no for an answer, and know what it feels like to be on the receiving end of hard sell after hard sell. You know a salesperson is desperate for a sale when they relentlessly follow you around despite your clear indications for them to take a hike.

So what’s the difference? Why does on salesperson seem to be helpful, and when you do make the decision to buy something, you feel grateful and want to tell your friends about him or her, while other sales people, they just emit an aura of desperation that triggers every single one of your warning signals?

Or more importantly, if you are trying to persuade somebody, whether it is in direct sales, marketing, or other form of persuasion, how do you be the first salesperson and not the second one?

Most people will tell you that being able to sell things is a natural gift that you either have it, or you don’t. Like a guy being a “natural” with women, wherever he goes, women follow. And no matter how hard you try to emulate him, you just can’t figure it out.

Part of the problem with so-called “naturals” is that they themselves have no idea how they do what they do. Unless they’ve gained their skills through long concentrated practice, they likely have no clue what makes them such a persuasive and charismatic salesperson. And unfortunately, many books on sales are written by these “naturals” and aren’t all that helpful, as they don’t really know how to describe what they are doing in a way that makes it easily repeatable by others.

They may say things like “respect the client,” “develop rapport,” “be sincere,” but these are particularly vague. How exactly do you “respect the client?” What is the best way to “develop rapport?” if you ask ten different successful salespeople these questions, you’ll likely get ten very different answers, which will likely be just as vague and unhelpful.

Enter NLP.

NLP, or neurolinguistic programming was developed as a powerful modeling tool to figure out exactly what these “naturals” were doing that made them “naturals.” It all started with therapists. Most people, when they think of therapy, they imagine going to a shrink every week for many years, and talking endlessly about childhood problems and parental issues (like Tony Soprano). But when NLP was first developed, they studied a few therapists that could “fix” people in just a few sessions.

Somebody would have this deep emotional problem, they’d go see one of these “naturals” and in a couple of weeks, through three or four sessions, their problem would be completely obliterated. And these weren’t your basic problems like not being able to smile at a pretty girl, or ask your boss for a raise. These were deep emotional problems that had to do with sexual abuse, alcoholism, and other serious relationship issues.

So how did they do it? The interesting thing is when one of the co-founders of NLP, Richard Bandler, showed one of these therapists her specific language patterns, she was surprised. She herself didn’t even know that was how she was doing it. Bandler basically showed her that she was using the same language structure over and over again with her clients, and it was creating magical results. Much better than that stereotypical image of a useless psychiatrist who just sits there and says, “how do you feel about that? What do you think that means?” over and over again.

Through the creation of NLP, people were suddenly able to model excellence in human behavior and human communication. By asking the right questions, and paying attention to the specifics of the communication structure, they were able to figure out exactly how those “naturals” were doing what they were doing.

And a major part of their “natural” abilities was a strong belief about their capabilities. This went far beyond affirmations in the mirror every morning. This was a deep, powerful subconscious belief that they totally capable of doing what they were setting out to do, whether it be curing a child of his bedwetting, or selling a fifty thousand dollar car to somebody who was merely “looking around.”

There were subsequently several method and procedures developed in NLP to install these beliefs in people, or for people to install them in themselves. It became possible to become a natural without experiencing the random childhood that produced a natural salesperson or therapist. As Richard Bandler put it, with NLP, it’s never too late to have a happy childhood.

There is a huge amount of free NLP information available on the web, and there are several great sources of self study NLP courses, as well as NLP based self development products. With NLP, there really isn’t any reason why you can’t be a natural in your chosen field.

One powerful program that many people have been having massive results with is success with NLP. If you check out this website, you’ll find that this is just one of the many programs that uses NLP to help you become successful in any field you choose.

Success with NLP

Success with NLP

One thing about studying NLP is that it is by no means a “quick fix.” Many of our beliefs that we’ve been carrying around for a while can take some effort to re engineer, but once you do, you’ll be amazed at how much you can accomplish in life. Take a look at success with NLP and see for yourself.

Many people discover that once they start down the path of self-development with NLP, they realize that the sky really is the limit, and studying and mastering NLP becomes an obviously essential skill of life.

How To Easily And Powerfully Persuade Others And Get What You Want

Four Simple Steps

If you have ever wanted to learn some powerful Jedi skills of mind control, then this article is for you. I’ll give you a couple simple tricks that will work powerfully to persuade somebody, whether they be a friend, stranger, client, or a target of your romantic interest. These can work either through repeated meetings, or after only a one-time encounter. The following are designed for face-to-face communication. Persuasive writing will be covered in future post. One word of caution, these are very powerful, and can easily be abused. The sad truth is that many people don’t have much resistance to these, and as P.T. Barnum is famous for saying, “There’s a sucker born every minute.” So long as you are always shoot for a win-win outcome, you should be OK. Now that I’ve got the standard disclaimer out of the way, let’s get started.

Step One – Determine Your Outcome

This is the most often overlooked, yet most important step. Without a specific outcome in mind, you will never get there. Many people fail to choose an outcome simply because they fear the pain of coming up short. They hope they only end up someplace halfway decent. Sometimes you get lucky, and you. Other times you go home empty handed. Think of how you’d like to end the interaction. A sale, the other person carrying out your task, one of your kids cleaning their room, or that guy or girl at the bar going home with you only after a couple hours of conversation. The more specific outcome you choose, the easier it will be to construct your strategy.

Step Two – Develop Rapport

Much is written (and misunderstood) about this simple concept. Rapport is simply a deep feeling of familiarity with somebody. When you feel similar to somebody, whether you’ve known them for an hour or ten years, you are much less likely to put up any mental resistance to their ideas. The more similarities you can find with this person, the better. Beliefs, history, background, hopes, goals, whatever you can find. The easiest way to quickly develop rapport with someone you’ve just met is through mirroring of body language and speech patterns. Sit how they are sitting, (or standing) and talk like they are talking. Slow and relaxed if they are slow and relaxed, or fast and abrupt if they are fast and abrupt.

A great way to find powerful evidence of this is to visit any coffee shop or restaurant, and scan the crowd. You’ll easily be able to spot friends and lovers that are in deep rapport simply by noticing how well their body language is matching up.

If you’re worried about putting the cart before the horse, don’t worry. This is a case of form following function as well as function following form. Mirroring body language leads to feelings of rapport, just as feelings of rapport leads to mirroring of body language.

Step Three – Elicit Criteria

Find out what is important to them. What do they want? The biggest secret in sales, seduction, or any other form of persuasion is that the quickest and easiest way to get what you want, is to first help the other person get what they want. This isn’t some new age, rendition of the golden rule; this is simply the best and most effective strategy. When finding out what they want, be interested, and be sincere. The closer you can keep the context of their criteria to your outcome, the better. If you are selling cars, and your outcome is for them to buy our car, you’ll have much better luck in asking them what’s important to them in a car than asking them what’s important to them in a vacation.

The more criteria you can elicit, the easier it will be to persuade them. For one, they’ll usually be in a good mood, as it’s uncommon in today’s me-me-me world for somebody to feel their wants and needs are the focus of any extended conversation. And the more “vague” criteria you can elicit the better. Vague criteria are anything that sounds like it’s not defined that well. Happiness, safety, comfort, value are examples of vague criteria.

Step Four – Leverage Criteria

This is where you simply show them that by doing what you want, they will get what they want. If you’ve done a good job in eliciting their criteria, this part will be pretty easy. If you are selling something, the easiest way to do this is by giving examples of previous customers, and use their criteria in the examples.

If they value “comfort” and “safety” you can tell them about a customer who just last week bought the very same product, and couldn’t wait to call you to thank you, and tell you comfortable and safe they felt when using the product. It’s best to be a little subtle when doing this. When you describe your example in an “oh, by the way,” kind of structure, it doesn’t feel like they are being sold something.

The more stories you can come up with about your product filling the same criteria in other people, the better.

If you are using this for more personal persuasion, that is you are trying to elicit strong emotional feelings in another person for you personally, the leveraging of criteria doesn’t need to be so explicit. You’ll find that simply by slowly and carefully eliciting their criteria (for an ideal relationship partner, for example) that they will start to unconsciously connect those criteria to you, provided you aren’t being too pushy.

One thing about human beings is that we are all a walking collection of unmet wants and needs. When you can develop rapport, elicit a few of those wants and needs, and fulfill them in a way that really satisfies the other person, there is no limit to what you can get them to do.

Just remember to leave them better than you found them, don’t’ get then to do anything they’ll later regret, and you’ll be fine.

Are You Really Paying Attention?

Instant Partner

The other day I was hanging out with a friend of mine on this lake. Not really on the lake, next to it. There was this restaurant with an outdoor bar near one of the shores, or edges, or whatever you all the border between the lake the land.

We were watching all the people that were jet skiing, water-skiing, and boating. There seemed to be quite a few recreationists using motorized assistance in their recreational endeavors. There wasn’t much wind, so we didn’t see any wind surfers. There were a few swimmers, but for the most part, everybody had some kind of mechanized tool to assist them in their recreation. Then we saw something particularly strange. Something that both my friend and I had to do a double take, stop mid way through our conversation, and ask each other to verify what we’d just seen, to make we hadn’t slipped into some shared hallucination.

It’s kind of like when your brain is on autopilot, and starts to use your stored memories of what is going on around you to create the representation of reality, and then something completely upsets the system. They’ve done plenty of high level studies, using brain scans and cat scans and all kinds of other scans and when we are awake and conscious, up to fifty percent of everything we see, feel, hear, taste, and smell (all the data coming in through our five senses) is generated internally. Like when you go back to a web page without refreshing your browsers. You’re really looking at the website as it really is, only the way it was when you first surfed there five or ten minutes ago.

Like if you have a Yahoo! Email account, and you go to the Yahoo! Homepage, you’ll see so many messages in your inbox. Then if you surf someplace else, and then come back to Yahoo, you might not see any increase in mail, even though your buddy just sent you an email. Once you refresh your browser, you’ll see the new mail.

Scientists believe the brain works in the same way. If you are in a familiar environment, and the things around you aren’t changing all that much, your brain will start to rely on your stored memories to create what you think you see around you, rather than what is actually going on. So when something strange or out of the ordinary happens, your brain has to refresh it’s browser, and that can be a weird feeling.

Especially if that strange thing happens quickly, before your brain can refresh itself to catch up on what is really going on. Your brain doesn’t like to work very hard (or maybe that’s just me) so it will usually defer to stored memories whenever possible. It doesn’t like to continually “see” what is really going on unless it has to.

Many experiments bear this out. This is a reason why eyewitness testimony is the weakest link in any criminal case. One example of this is an experiment where they had a “criminal” come in and steal a professor’s briefcase during a lecture. Later, when they interviewed the students, the description of the “criminal” was all over the place. Some said tall, some said short, there wasn’t even any agreement on what ethnicity he was or even what color clothes he was wearing. Everybody seemed to base what they “saw” on their own experience with criminals, be it in real life or from watching criminals on TV.

There are all kinds of cool optical illusions that make use of this seeming limit on the brain. But is it really a limitation? What the brain in accuracy and detail, it more than makes up in speed. Our brains have evolved over hundreds of millions of years to deliver split second life and death decisions based on quickly changing data. Those that had slower brains, that sat around to contemplate things, didn’t last very long.

Those that had quick brains that decided when to run and when to fight, lived long enough to pass on those genes. So today we are left with a brain that is incredibly fast, but sometimes makes errors in reality detection. Sometimes we have to force ourselves to “refresh our browsers” to see what is really going on around us, rather then relying on assumptions and guesses.

Which is kind of what my friend and I did at the lake. It only happened because there was a momentary lull in our conversation, and we happened to be looking out over the lake at the same time, and toward the same spot. There was this guy on this Jet Ski that would jump out of the water, and then dive back in. He would dive completely under the water, Jet Ski and all, and then come back up a few meters later. Not such a big deal, as I’ve seen this in Jet Ski shows before.

But what we both saw was that this guy a was on a jet ski, by himself, and jumped up in the air, and then dove into the water, like normal, but when he came out there was a girl on the jet ski with him. As soon as we both saw that, we completely lost track of our conversation, and then asked each other if we both saw what we think we saw. After we verified that we both saw the same thing, we then focused intently on the water, specifically the area of this strange occurrence.

We weren’t exactly sure, but this “couple” did a few more tricks, and then both rode to the side of the lake, and as they did so a bunch of people were clapping and taking photos. It appeared to be some kind of show that was sponsored by a liquor company, who was hosting a big lakeside party that evening.

Had we been watching the whole show, it might not have been impressive as it was. But to watch one guy go under water, and come up with some girl on his jet ski is pretty cool thing to just happen to notice in the middle of some conversation about something that I can’t even remember.

Don’t Keep Your Intuition On Ice

False Feedback Loop

The other day I was waiting in line at the ice cream shop down the street from my apartment. I don’t usually buy ice cream, especially during winter, but something told me that buying ice cream might be a good idea today. I can’t exactly put my finger on what it was, or what caused me to think of ice cream, let alone evaluate whether it would be a good choice or not, but there I was.

I noticed the girl standing in line behind me was wearing a shirt that said
“San Diego,” on it, and nothing else. San Diego is popular for a couple of tourist attractions, the San Diego Zoo, and Sea World, to name a couple, but her shirt only said “San Diego,” and nothing else. Since the ice cream shop we were standing in line in was a long way from San Diego, I was curious.

I asked her if she was from San Diego, and she said no, that she got the shirt from a friend. The friend had gone there on a trip and had brought it back as a souvenir. She kind of gave off vibe that she wanted me to follow up on the conversation, despite not giving any obvious openings, so I pressed on.

I asked her what her friend did it San Diego, and she told me that it’s actual her husband, but at he time they hadn’t started dating yet. He was involved in the Navy and some secret nuclear submarine program down there. I asked her if her husband was in the navy, and she said that she couldn’t say. So much for my intuition about her desire for further conversation. I tried one last time, and asked her where she was originally from, and what she told me next was completely unexpected.

I remember once I was taking this seminar on intuition. Or rather it was on hypnosis, but there was on section that was specific to intuition. A good hypnotist can develop an intuition about his client, as many times the session will depend on feedback given by the client that isn’t altogether obvious or blatant. Hypnotists that can develop a good sense of intuition can have much more success with their clients.

There are a few different schools of thought on intuition. One is highly esoteric and metaphysical, and says that there is some higher “super conscious organism” that everybody is connected into. All dreams, psychic abilities, and intuitions depend on being able to “tap into” this superconscious realm of knowledge. It is widely believed that this is a huge storehouse of information, of everything that has happened, and everything that will happen. And it is completely accessible to anyone, so long as they know how to open themselves up to it.

Another school of thought is purely based on biology and evolution. Intuition is a highly developed aspect of communication that is just as unique to humans as spoken language. Most people are aware that human communication goes way beyond the verbal. Studies have shown that as much as 90 percent of communication is non-verbal. This is where intuition kicks in. Because the amount of voice tone, facial expression and subtle cues given off by body language extremely numerous and complex, being able to process them all consciously would be impossible. So the brain developed a way, over thousands of generations of evolution, to interpret them all subconsciously, and then deliver a final “feeling” to the conscious mind. Since feelings can only give us a directional “push,” and not any specific guidance, they can be difficult to interpret.

Hunger, fear, lust, nervousness are all general feelings that generally point us in the right direction, but don’t give us specifics on how to get there. That is left to our conscious, thinking brains. The same goes with intuition. Our subconscious reads the vast amount of information about any particular situation, and then presents a vague “feeling” to our conscious brains. This can be difficult to interpret, especially if you are someone who has been brought up to believe that “feelings” are too wishy washy to be paid any attention to.

But taken in light of the massive computational abilities of the subconscious mind, these feelings can be very valuable, when interpreted correctly. Sometimes it really is a good idea to “trust your gut.”

She told me that she was originally from Jordan, and that she had a PhD in nuclear engineering, which is where she met her husband. She had come to the United States on a student visa, and had met her husband in school, where they both studied nuclear engineering.

She then apologized, and told me that she mad mistakenly took me for one of her classmates. But when she started speaking to me, she realized I wasn’t him, because I spoke with the wrong accent.

So it turns out that her intuition about me was completely incorrect, which in turn gave me an incorrect intuition about her. Kind of a false intuition feedback loop. But the good thing was our false intuition feed back loop had self corrected by the time it was our turn to order our ice cream cone. Actually, I got an ice cream cone, and she got a sundae, but that’s another story.

The Long And Storied History Of The Turtle And The Ostrich

Symbiosis

Once there were these two friends, a turtle and an ostrich. Now, people aren’t aware of the close relationship between turtles and ostriches, because they don’t go around advertising their mutual endeavors. They are the kind of people that like to quietly get things done behind the scenes without drawing too much attention to themselves.

It wasn’t always that way. They used to advertise and let everybody know whenever they would embark on a mutually beneficial endeavor, or at least an endeavor that they hoped would turned out to be a win win situation.

But the coconut incident changed everything. That was a watershed incident, that proved to near disastrous for them. Had it not been for the intervention of the rabbit community, they would have split long ago, and could have perhaps evolved to become bitter and mortal enemies. Of course, that’s not the way I turned out.

There was this great big coconut tree, in the middle of the jungle. The turtles have long know to use the shells of the coconuts to decorate the inside of their homes, while the ostriches have long used the coconut meat as source of energy, for both short bursts and long term lasting energy.

As they were hanging out next to the coconut tree one day, the ostrich and the turtle noticed each other. After a few minutes of cautiously eyeballing each other, they finally approached one another. When they discovered that they wanted different parts of the coconut, they struck a deal. The ostrich, with its long neck, would push the trunk of the coconut tree, and the turtle, with its deep digging ability, would dig underneath the tree and gnaw away at the roots.

After they hammered out their agreement, they were very proud of themselves. Up until that point, there hadn’t been any cross species agreement of any animals. They went back home, and bragged to all their neighbors of their negotiation skills. What they saw the next day shocked them.

There was a crowd of other animals gathered around the tree. Some were looking on with curiosity, some were gossiping about how an ostrich could stoop so low as to work with a turtle. Still others were wondering why the turtle would share what was rightfully theirs with somebody as silly as an ostrich, who is prone to stick his head in the sand whenever trouble comes around.

Pretty soon the turtle and the ostrich couldn’t concentrate on the task. All the attention started to create frustration and anxiety. What if the other was secretly trying to con the other? What if this whole thing was a trick to make the other look bad in front of all these people?

It didn’t take long for both the ostrich and the turtle to focus more on watching their respective backs than doing the job that they had agreed upon. Pretty soon, the work came to a stand still, and the turtle and ostrich confronted each other.

You are trying to steal from me!

No! You are trying to steal from me!

There was almost a war between the two societies.

Turtle vs. Ostrich.

The other animals were quickly taking up sides. This threatened the very peace of the jungle. Just as they were about to come to blows, the rabbit stepped in. Actually, several rabbits stepped in. They had yet to choose sides.

They took both the turtle and the ostrich to a secret location, where they engaged in dialogue. There, a funny thing happened. Once the turtle and the ostrich were removed from the gossiping crowd, they remembered their purpose. They remembered what they had set out to do.

Just to make sure, the rabbit asked each one, in turn, and in great detail, what they were after. He asked the ostrich to describe just how he wanted to use the long burning carbohydrates of the coconut meat. He asked the turtle, in great detail, just how he was going to use the unique structure of the coconut shell to decorate his house. After much discussion, the turtle and the ostrich found themselves giving each other helpful advice on how to use their respective part of the coconut.

Then the rabbit spoke.

“Why did you forget what you were after? Why did you let a crowd of people whom you do not even know, change the focus of your intention? Are you so concerned with their opinion of you, that you would forsake your own desires for their approval? Do you not realize that it is their own lack of conviction, their own weakness in not choosing their own paths, which gives them the need to find pleasure in the hopes that you would fail?”

Both the turtle and the ostrich laughed.

Before long the turtle and the ostrich were busily back at work, and before long, they had the coconut tree toppled, and their bounty was great. After separating out the meat from the shell, they both returned back to their respective communities.

Soon after, they had a feast to celebrate their successive partnership, and vowed to always work together whenever the opportunity presented itself. And strangely enough, other jungle animals started doing the same.

And that is how all the animals of the jungle learned to work together.

What’s Black And White and Can’t Fly?

I Really Have No Idea

Last week I was at the grocery store, waiting in line. It was one of those times when you have to make a split decision on which line is going to be moving the fastest, if you take too long, somebody will get in front of you, but if you make the decision too quickly, you may inadvertently get behind some old lady that is paying with a specific combination of pennies and food stamps depending on that days horoscope.

There are several factors that go into making this quick decision, and they must be considered properly. If you are lucky, and you are familiar with the people that work there, you may discover a cashier operator who is particularly skilled. That make the decision easy, as no matter how long the line is, you can be sure that he or she will process any amount of customers faster than her next nearest competitors.

Unfortunately, on this particular day, there wasn’t any such identifiable checker, and all I had to go on were the amounts of food that people had. Usually, you look for items that have a clear bar code. Somebody that has a basket full of boxes and cans is usually going to be faster than somebody that has an odd assortment of fruits. But then sometimes, if you judge how quickly somebody will get through the line based on their contents alone, you might end up behind somebody that will decide to engage in a heated cell phone discussion just before it’s time to pay the tab, and try to count out the exact change while in the middle of their conversation.

Then there’s always the possibility that a new line will open up when you are halfway to the register in your current line. If the new checker is professional and conscientious, then they will personally come over and choose the next customer. More often than not, however, the new checker will merely shout out

“I can help whoever is next!”
And leave it up to those waiting to fight for the newly opened first in line position.

So as I was standing there, pondering my choice, I heard a voice behind me speak.

“Penguins.”

Huh?

“Penguins.”

I turned around, and didn’t see anybody. As I tried my best to ignore the seemingly imagined voice, I chose my line. As I shuffled to the front, the checker looked at me and started ringing up my things. When she came to the total, she looked at me and said:

“Penguins.”

What the hell? Had everybody gone stark raving insane? I ignored her, and looked to the register fro the total. Sixteen dollars and forty-seven cents. I laid a twenty on the counter.

She dutifully snatched it away, and quickly counted out m change.

“Penguins, penguins, and penguins.” She smiled, handing me my three fifty three.

Um, yea.

I walked out to the parking log, trying to remember where I’d parked. Oh, yes, that’s right. I don’t have a car. So I got onto my bicycle and put my groceries into the basket. As I was riding home, I saw one of those huge billboards that flash the news across.

“Several deadly penguins escape from the insane asylum. Caution is warranted.”

What was going on? Since when are penguins deadly, and since when do they put them in the insane asylum? You’d think they’d just keep them in a different section of the zoo if they had a problem with them. The light up ahead was red, so I stopped, and waited.

I looked to my right, and standing on the corner was some strange guy that I seemed to recognize, but couldn’t quite place. Maybe we belong to the same penguin club.

Wait, what the hell did I just type?

OK, full stop. Something is happening, and I’m not sure what it is. Deep breathe. Stand up. Stretch. Sit down again. Flex the fingers.

Think something, and try to type it. Ok, I’m thinking about a peanut butter sandwich on toasted sourdough bread. Let me try and type and see what comes out.

Penguins.

Crap! What is going on? Maybe I need a break. Lets try this again. Think something different. Beach. South America. Margarita. Shade. Music.

Penguins.

NO!

Forget it, I give up.

Please check back tomorrow for future updates. We are experiencing technical difficulties. All penguins are penguining for further penguination. Crud.

Social Manipulation Or Shrewd Marketing?

Beware The Door Buster

I was waiting in line down at this new electronics shop last weekend. They had this massive grand opening, and they were going to give away this really cool flat screen TV along with a home theater system. They said they’d give out free raffle tickets to the first five hundred people that showed up, and then they’d draw later on in the afternoon to see who won. The catch, of course, was you had to be there to claim your prize. And since they gave out the free raffle tickets at eight o clock in the morning, they were assured that five hundred people would not only likely buy something that morning, but make plans to come back later. Marketing plans like this are fairly obvious. Give somebody a gimmick to get them in the door, and then do your best to up sell them while they are there.

Car dealerships are notorious for doing this. They’ll run an add in the paper for a certain make and model for a ridiculously low price. Of course they’ll say in the small print that there is only one particular car at that price, you can tell as they list the VIN, or Vehicle Identification Number of the car in question. Sometimes they’ll have three or four at that price. People see the ad, and mistakenly believe (to the hopes of the dealer) that all of the cars are at that price.
Then when they show up, they’re told they all sold out. When that happens, the dealership has two powerful tools of influence naturally working in their favor.

The first is something called “Commitment and Consistency,” as pointed out in the often referenced “Influence, Science and Practice,” by Robert Cialdini. When people make a public commitment, they are much easier to be persuaded to do something that is along the lines of that commitment. Political campaigners know this. When they phone people the week before an election and ask them if they are going go out and vote, most people naturally say yes. Since they’ve made a public commitment, even to a complete stranger over the phone, they are much more likely to vote than the average citizen who hasn’t made such a commitment.

By going to the car dealership in search of a good deal on a car, you make a certain commitment. It’s not like the car salesman pulled you in cold off the street.

Another powerful factor they have working for them in this case is social proof. As much as we’d like to think otherwise, we humans are pack animals and are extremely susceptible to crowd behavior. We love to follow fashions, stick to the status quo (unless you are a singing basketball player), and follow the crowd. So when you show up, and the car you wanted is “all sold out (all one of them),” it gives the impression that many people are after the same car, which makes it more desirable.

So by putting those cheesy ads in the paper, and getting you to make a trip to the dealership, just by showing up you have two powerful forces of social influence guiding you to buy a new car.

It’s no wonder that stores use the same tactics. They work, and they work beautifully. Stores use them so much because they work so well. All those incredibly insane “door busters” that you see the day after Thanksgiving, or black Friday, are carefully designed instruments of social manipulation. In case you are unaware, the reason it’s called “Black Friday” is in reference to the black ink bookkeepers use when they are making a profit. In this case black is very good.

To make matters worse, sometime they’ll have free giveaways, but the “winner” is actually a ringer. A plant that works for the store. Even though this is clearly immoral and unethical, it’s pretty hard to uncover and prosecute. The only danger lies in a store being found out, and it’s business getting a bad reputation. Even when people have a suspicion that the winner may indeed be a “ringer,” they still line up, “just in case.” We humans can be terribly easy to manipulate sometimes.

If you can figure out a way to get the free stuff, without giving in to the temptation to buy whatever they convincing you to buy through their masterful social engineering, so much the better.

One thing I usually do in a case like the free TV giveaway is only take five dollars with me, and leave all my credit cards at home. That way even I’m persuaded by the slickest of salesman, I won’t be able to buy anything. Hopefully by the time I race home to get my credit card, I’ll stop and wonder if I really do need that beef jerky machine. It’s not like I eat beef jerky every day, or even once a week. Why in the world do I need to cook the stuff?

So as I was standing there in line, looking at all the awesome electronic gadgets that I would surely buy if I were rich enough, I started talking to the guy behind me. He was involved in several MLMs and told me places like this were a great opportunity spread his business. People were surrounded by all this stuff that they wished they had enough money to buy, so naturally they would be open to opportunities to make more money, at least in principle. This guy said that he had great success recruiting people for his “downline,” at these “free” offerings. He scans the paper every week, and goes to as many as these as possible. He said the best time is right before the actual drawing, when people’s interests are the highest.

He said he was kind of “piggybacking” on the social manipulation of the business. He would show up in the morning, talk to a few people in line, and not mention anything about his business. Then he would come back that afternoon, strike up a conversation again with the people he already met, like he was an old friend. Then while the excitement and expectation was high, he would slowly ease the conversation into his well-crafted sales pitch.

He said that if he only gets one person per “giveaway,” then it is well worth his while, because in the long run, each person that joins his “downline” is worth potentially thousands of dollars, if not more.

And, of course, I didn’t win the TV, and I bought this cool little vacuum cleaner for my keyboard, that plugs into my USB port. And a new computer mouse, because my old one, was, kind of, you know, needed replacing. Or something.

The Surfer’s Dilemma

Unwanted Attention

I was walking down the street the other day when something really strange happened to me. Something completely out of the blue that I would never have guessed in a million years. That seems to be happening to me a lot lately, strange things. I’m not sure if these kinds of things have always been happening, and I’m only now noticing because I’ve been keeping my eyes peeled for various reasons, or maybe there has been some kind of shift in the way I project my reality out there, I’m not sure.

Nevertheless, I seem to be finding myself in more and more weird situations lately. I don’t know if this has ever happened to you. Sometimes you are on the other side of the glass, watching all this interesting stuff happen to other people, and you wonder, why doesn’t that happen to me? And the more you think that way the more you seem to notice it happening to everybody but you. But as soon as you forget about paying attention to what is going on with other people, and just kind of relax and go with the flow, suddenly you find yourself in a sea of weirdness that the most psychotic dream couldn’t produce.

Like once I was at the beach, and we were wondering if it was worth going through the trouble of putting on our wetsuits and getting into the water. It was one of those blown out days where you may get a couple of decent sets, but then again you may sit out there for a couple hours freezing to death. Then this guy goes running out into the water with his board, and no wetsuit. We are all little surprised because the water was no more than 63 degrees, and nobody can really last that long at that temperature without a wetsuit. So he goes plunging in, and as soon got out past the junk this awesome set came in. He took the second wave, and started off like a pro, and then just completely and utterly wiped out.

He was underwater for a long time, and few guys were making moves to jump in and pull him out. We didn’t know of any rocks or coral or anything, but you never now. You could see his board, and it seemed like his leash was still attached. Finally after what seemed like much to long a time to hold our breath, he stood up, completely wrapped in seaweed. Not just wrapped, but it looked some undersea creatures had taken the time to do some really intricate rope work on him. The way he was wrapped up in seaweed, there was no way he could have just crashed into it and ended up like that. When he first came out of the water, he was kind of bent over with his arms closely at his sides and his fists clenched. He was barely out of the water, and it didn’t look like he could draw a breath with all that seaweed wrapped around him.

Finally, with an obviously huge effort, he stood and raises his arms up, breaking the seaweed, and screaming at the top of his lungs for what seemed like a long time, but in likelihood was only a few seconds. He reached down, grabbed his leash and pulled his board in.

Then the spooky part happened. As he walked back up to the beach, he kept asking people “Did you see them? Did you see them? Longer than you think man, longer than you think,” with this really fearful look on his face. We could tell that he kept wanting to look back towards the water, but was afraid to. Every time he would begin to turn his face towards the ocean, his eyes would get really big, and then he’d look directly down at the sand in front of him, before continuing on to the parking.

The next morning, seven bodies washed up on the beach. They were people that had been on the missing persons list or months, even years. And none of them showed any sign of decomposition whatsoever. Like they all died of shock, and had been dropped off into the water right after death just off shore, at the precise timing so that they would immediatley wash up. All of their eyes were open, in what was anonymously reported in the paper as “The most fearful look I’ve ever seen.”

So as I was walking down the street, waiting for the next weird thing to happen to me, I checked my watch. It had stopped about an hour previous, or so I thought. I asked around what time it was, and everybody gave me a completely different time. I mean like hours apart completely different. I would ask one guy, and he would say it was 3:30, which didn’t make sense, since it felt like I had just left my apartment an hour ago, at 10:30 am. I was only about a ten-minute walk from the station, and I knew I had taken the 10:45 train. The next person I asked said it was 8 am. They must have realized I didn’t believe them, because they showed me their watch. The person after that told me it was six thirty, again, showing me their watch. Nobody was exchanging any glances, like they were in on some practical joke. I would just ask them the time like normal, they’d quickly answer without a second thought, and then go back to their business.

Then I felt a really strange sensation, like I was being watched. I turned around, and that same surfer guy that was caught in the seaweed was staring at me from across the square. He had the same frightful look on his face.

I walked, not sure why, not sure what I was going to say. He started speaking before I could think of a question.

“They’re still out there, you know,” he said, his eyes darting around.

“That was only the beginning.” He added. I had no idea how to even begin to respond, so I turned to walk away. And just then the huge clock tower, which I had never noticed before, struck twelve noon. And as it did, everybody froze in their tracks and turned to stare at me.