Category Archives: Sales

How To Use Neurolinguistic Programming To Maximize Your Sales Skills

If you’ve ever heard of neurolinguistic programming, then you know that it is an incredibly powerful tool to be used in almost any area of life, from almost any perspective.

Many people are aware of neurolinguistic programming, or NLP, as a tool for persuasion in both sales and seduction. Many sales techniques employ NLP to increase sales and income for astute salespeople, and others use it to improve their dating skills.

One of the often passed over areas of NLP is the method through which it was discovered itself. The word ‘discovered’ isn’t quite the right term, nor is invented, or created or any other terms that are used to describe a new technology.

The reason this is so is that NLP is not new technology at all. It is a collection of many techniques that were modeled and codified from people that were “natural’s” in there respective fields.

Many times people will look at somebody that is naturally persuasive, or naturally charismatic and say “Oh, look! He’s using NLP! I wonder where he studied?” usually the person in question is not using NLP at all, at least not to their knowledge. They really are a “natural.”

A natural is anybody that is skilled in on area. Salespeople, public speakers, and guys that are wildly successful with seducing women. Most of these people have no idea that they are using “NLP.” They just do what comes “natural” to them, and it gets them massive success in their field.

History is filled with people that use skills that are “taught” in NLP, even though they existed thousands of years ago. One good example is the letters of St. Paul. In case you’ve never heard of St. Paul, he a was this guy who used to be named Saul, then he had a vision of Jesus one day. At the time, Saul was against the rising cult of Christianity, and persecuted them every chance he got. When he saw Christ in a vision, he quickly changed his tune, and became a champion of Christianity.

He traveled to all of the Christian communities made it his life mission to spread Christianity. If any of his letters are an indication, he was a powerfully persuasive speaker. And his oration, if it was anything like his writing style, contained many elements taught in NLP.

Where the idea of NLP came into play was through the area of “modeling,” one of NLP’s most overlooked but perhaps most powerful application. Everybody wants to know the right patterns, the correct vocal inflections, how exactly to read people.

Having decent modeling skills is much more powerful. With modeling skills you have the ability to learn anything, from anybody, and apply in your own area of choice. You don’t even have to model all the characteristics of the person you are modeling, only the one’s you’d like to use for yourself.

The secret to modeling is to model everything about the person you are modeling What are they doing, how are they doing it, what do they believe about their own skills, how do they prepare themselves mentally for what they are doing.

For example, if you were to model Tiger Woods, you’d need to first model your body after his as closely as possible. Muscle strength, muscle flexibility, body fat percentage, etc. Then you’d have to model his technique as closely as possible. Exactly how far back he swings, his weight distribution on his feet as he hits the ball, the exact force with which he smashes the ball a million yards down the center of the fairway.

But you couldn’t stop there. You would next need to model his mindset, his beliefs, and his self-talk. What does he say to himself about his skills? What exactly does he visualize before he shoots? Does he get any physical sensations in his body while he is visualizing? If so where?

Most people (myself included) only get as far as holding a club and swinging it clumsily at a ball before declaring that they suck at golf.

One mistake many make when modeling is by asking somebody questions that they can’t answer. For example, lets say you want to model a fantastic salesperson at your company. So you ask them, “why are you such a good salesperson?”

If you’re lucky, they became a good salesperson because they studied sales technique after sales technique, tried them in different scenarios, kept the ones that worked, and improved on them while discarding the one’s that didn’t. They can then share with you the precise methods they studied, how they practiced, what exercises and drills they did to get to where they are.

Unfortunately, most people that are good in sales are just naturally good in sales. And they likely have no idea why they are good in sales. So you’ll get an answer like “Well, when I was a kid I always like mowing other people’s lawns and got really interested in figuring out how to make money, I guess.”

Not very helpful.

Better, more in depth questions would be:

How do you feel when you sell?
What do you say to yourself when you sell?
How do you feel when you don’t get a sale?
What do you say to yourself when you don’t get a sale?
What kinds of things do you visualize just before you meet a prospect?
What happens when a prospect has objections? What do you think, feel, and say to yourself?
How do you feel about our prospects as you are talking to them?
How do you feel about the product you are selling?

These are just a few of the questions that will help you to model somebody and be able to improve your skills.

All humans are natural modelers. Everything we learned, we learned from modeling. We learned to walk and talk by watching and copying others. We learned our ideas, beliefs and models of the world by looking at the adults as we grew up and simply copied them.

It would be fantastic if the top salesperson at your company would let you follow him around for a few months until you were selling as good as he was, but that isn’t likely.

As adults, we need to model consciously as well as unconsciously. One way is through a relaxed visualization. Take the top salesperson as an example. Say he or she let you tag along with them on a few sales. You just sat back and watched them in action.

Then later, you can relax, close your eyes, and visualize them making a sale. Then slowly replace yourself for them in your visualization. Do this a few times, and let your unconscious learn from them how to sell. This is a particularly powerful method, and when combined with asking them the right questions, you can dramatically improve your skills. When you add in learning proven methods from other materials, you can safely assure yourself of massive success.

NLP Tips For Covert Persuasion

If you are in sales, or if you’d like to be able to covertly persuade somebody, this will give you some useful NLP based sales tips that you can go out and use today. They are fairly straightforward, easy to learn, and extremely powerful.

There based on a couple of ideas. The first is anchoring, or in this particular case, spatial anchoring. Anchoring was first discovered by Pavlov, who was doing some other experiments. He was measuring the saliva from dogs, as they got ready to eat. He would ring the bell, and the dogs would come, and they would eat. He noticed that just by ringing the bell, the dogs would salivate, whether or not the food was actually there or not.

He took an automatic physiological response, and transferred it from its natural trigger, the food, and moved it to a new trigger, the bell. Effectively setting an anchor in the rigging of the bell that would not cause the same automatic physiological response as the food.

This works just as well in humans. If you fall in love with your third grade teacher, and she happens to have red hair, some of that feeling you had for her will be transferred to red hair. So now, twenty years later, you’ll have an automatic unconscious emotional response to women with red hair, and not likely have any idea why.

This happens all the time naturally, and in NLP you learn to use it consciously to influence the emotional responses of others.

The first step is to elicit the response that you’d like. The more specific response, the more complicated and involved it will be. It’s a lot easier to elicit a response for general happiness than it is for that feeling you get just before you sign the deed for your new house.

What you can do is to elicit a response for happiness, anchor it spatially, and then take that and anchor it to the action or thought you’d like them to have, with happiness.

A spatial anchor is just a visual cue that they can see. In Pavlov’s case, he had created an auditory anchor. You can also create a kinesthetic, or touch, anchor, but that requires a deep level of rapport. If you are a salesperson, you probably won’t be able to get away with touching your clients on the shoulder or knee repeatedly.

A simple way to do this is to use your left hand for bad, and you right hand for good. Whenever the client is talking about something unpleasant, listen intently, and describe whatever it was back to them, as exactly as you can, and while they say something like “oh yea, that’s terrible,” or whatever, simple hold your left hand out to the side just like you normally would.

Similarly, get them talking about something good. Anything. It doesn’t have to be related in any way to what you will be persuading them to do later. Just do the same thing, only this time gesture with your right hand whenever you are feeding them back their words to elicit their “good” feeling.

After a few minutes of seemingly casual conversation, you should have a strong anchor for “bad” in your left hand, and a strong anchor for “good” in your right hand. Now it’s time to go to work.

Whenever you make a suggestion you’d like them to take, gesture with your right hand. Whenever you talk about something they might do that you don’t want, use your left hand. Shopping around, waiting to make a decision, anything regarding your competitor goes on the left. Buying your product, enjoying your product, telling all their friends about your product, your idea, whatever, goes in your right hand.

This one simple trick will put you light years ahead of everybody else when it comes to persuasion. It will be like having two secret buttons inside your clients mind, one for good feelings, and one for bad feelings. Of course, it goes without saying, but I’ll say it anyway: This is very powerful, and could easily be misused to convince people to do something against their will.

Some, I repeat, some, politicians are very good at this. In the debate with Senator Dole, then President Clinton used this extremely effectively. Of course he was not in one to one conversation, so he had to kind of “guess” at things to say that would evoke good feelings and bad feelings. Whenever he said things he assumed would evoke good feelings? He covertly pointed at himself. Bad things? You guessed it. He covertly pointed at his opponent, who didn’t stand a chance.

Do you think that may be the reason he had such popular support, despite all his transgressions? He was, and is, a master of persuasion. This may even be one of the reasons why they sent him, instead of somebody else, who actually worked in the current administration, to North Korea to free those two journalists.

Now that you know this powerful technique, it’s kind of fun to watch politicians give speeches, and to see if their gestures match up with their words, or if they are just random hands flying around. You’ll find that most politicians don’t have a clue, despite having the best advisors and public image coaches in the world.

Their hands fly all over the place with no discernable match between good feelings, and bad feelings. Many times they use the same gestures for good stuff, and for bad stuff, effectively shooting themselves in the foot.

When you can match your gestures with your message, and be consistent and congruent, you can be easily be more persuasive than the world’s most powerful politicians.

I’m sure you can think of some uses for these new skills.

Two Powerful But Little Known Secets Of Persuasion That You Can Use Today

There are two powerful and almost irresistible elements of persuasion that when used correctly, can have a profound effect on the target of your influence. Without these two items, you will have to put a gun to somebody’s head, or implicitly promise some kind of sexual or monetary reward in order to move their thinking towards what you want them to do.

The fact that many advertisements you see today blatantly (and some very covertly) use sex in any way possible to promote products and services shows that even huge marketing and advertising companies are unaware of the power of these two elements.

Because you’ve come across this blog today, you are about to learn them. When you finish reading this, you’ll have a firm understanding of how and why they work, and some sneaky tricks that will allow you to use them starting today to get other people to do what you want.

So what are they?

Social Proof, and Authority.

Humans are hard wired to make decisions quickly. Back in the old days, before agriculture, people lived in small groups of around 200 people. If you made a wrong decision, you usually didn’t last long. Because the environment and living conditions were extremely dangerous, you couldn’t afford to make any mistakes.

Imagine going out chasing a woolly mammoth, and you always had the fear that if you twisted your ankle, or tripped over a rock, or got an infection from a small cut on branch, you were done. Game over. You’d likely be left behind, and probably wouldn’t last long. That’s hard to imagine today when almost any kind of medical ailment is easily treatable.

So humans developed a few shortcuts in decision making. One was social proof. Social proof is a powerful influential factor that causes people to get rid of logic and rational thinking and simply follow the crowd.

This worked beautifully on a woolly mammoth hunt. It kept everybody together and safe from predators. It worked terribly in Nazi Germany when everybody agreed it was ok to murder Jews. It is still working everywhere you look today, from fashion trends, to car styles, to popular restaurants. People don’t like to admit it, but at our core, humans are pack animals.

The second “shortcut” in thinking is authority. Whoever is recognized as the authority in the group will usually be obeyed without question. This goes hand in hand with social proof. The more people follow a leader, the more authority he will have, which of course gives him or her more social proof as a leader.

If you were walking down the street and some homeless guy that reeked of alcohol asked you for your drivers license, you’d laugh. But if a well built police officer with two smaller officers following obediently behind him asked for your drivers license, you probably couldn’t get it out quick enough.

If the man that collects your garbage told you that eating three raw onions a day is the secret to a hundred and fifty years of good health, you’d think he was a nut case. But if you heard a famous doctor, who has written several best selling, and well regarded books on health, say the same thing, you’d likely head straight over to the onion shop. And if you saw many others buying onions by the cartload, that would cement your decision even further to eat three raw onions a day.

The same message from two different sources can have a widely different effect, based only on the source. Shortcuts in thinking.

So how do you apply this to your own persuasion? Simply suggest that some kind of authority agrees with whatever you are saying. And suggest or imply that many people have already done what you are suggesting your target (or mark) do.

For example, if you are selling cars, which do you think is more persuasive:

This is a great car. It gets great gas mileage and will fit nicely in your garage. It’s got many safety features that will keep you and your family safe. It’s red, and red is a good color. I think you should buy this car. Whatta ya say?

Or

Car and Driver is just one of many leading consumer magazines that has given this car a five star rating, based on many factors. When this model first came out it won three awards at the International Car Show in Italy. And of all the thousands of people that have bought this car already, two of the reasons they like it is the great gas mileage, and the incredible safety features. Of course it’s red, which is a very popular color. Many people have found that when they drive a red car, for some crazy reason they feel a boost in self-confidence. Leading Psychological experts have shown that driving a red car boosts your sex appeal as well. Of course, because this model is so popular, you’ll have to make a decision pretty quickly. I have three more appointments today that want to take a look at this car.

Which do you think is more persuasive?

Many experts in the science of persuasion have shown time and time again that the leading sales people who use these two powerful techniques of social proof and authority have quickly become the leaders in their field. Not only that but they get a lot more money and sex. And when you begin to use these powerful techniques in your daily conversation, you’ll be amazed how effective you will be.

Have fun.

Embedded Commands for Powerful Persuasion

One powerful tool that you can use in your toolkit of persuasion and influence is the embedded command. An embedded command is likely the most popular, easiest to learn, hardest to detect (and therefore one of the most powerful) ways to influence others.

They do take some time to learn, but once you have them down, you’ll notice that you are using them in your everyday speech. When you combine an unconscious skill of embedded commands with a strong win/win intention or outcome, you can be a powerfully unstoppable and charismatic force.

It’s no secret that most people would rather rally around a strong, charismatic leader than step up the plate themselves. Humans are designed to follow one leader in every group of people. Many studies of psychology and sociology have been done that illustrate this simple point. If you’ve every been in a business meeting, you know that most people would happily submit to a powerful, authoritative leader than take responsibility for themselves.

When you develop the use of embedded commands, you will be tapping into peoples deep evolutionarily based need to follow directions, and become incredibly influential. And the great thing is that they are very simple to use and apply.

First, take a short sentence, which is in the imperative form. A short command. Some examples.

Eat sushi.
Drink CC Lemon.
Watch Television
Add water.
Buy my product.
The structure is the first word is a verb in its basic present tense form. Then you have two or three words after it, that go along with the verb.

Next, you need to say them with the right tonality. Pretend you have your own personal robot. They will do everything you ask, and their feelings won’t get hurt. Say each of the above sentences with a slight downward tonality.

Ok? Ok. Next, take the above small snippets of speech, and put them into a larger sentence. This is where it gets tricky. You’ll need to say the command part a little bit different from the rest of the sentence. But make sure not to linger too long when you say the command, otherwise the people you are talking to will know that something is up. Pause just a little bit before the command, and a little bit afterwards, and then continue on with your sentence as if nothing happened.

This way, even if the person you are speaking with suspects something is up, by continuing on as if nothing happened, they’ll quickly forget their suspicions. Even if they notice something is up, they likely won’t know exactly what it is (other than maybe, you are talking funny, but this rarely happens.)

For example, let say you want to convince your girlfriend to eat sushi. You could try looking at her like Rasputin, and say EAT SUSHI! But she’ll likely think you are a nutcase. Or you could say something like this:

The other day, I was listening to this doctor on a radio talk show. He was discussing a study about people who eat sushi, and how they are healthier. He says that when you eat sushi, you get lots of good monounsaturated fats, and people that eat sushi on a regular basis tend to live longer. Hey, I’m getting kind of hungry by the way; do you want to get something to eat?

I remember when I was a kid; I went to some amusement park. In the amusement park they had this animal show, where they had a dog and a cat do a bunch of tricks. They had a sort of joke trick, where they would pull a kid out of the audience, and the trainer would tell him to whisper an article of clothing in the dog’s ear, and then he would go and get it.

Every time they kid would whisper women’s underwear, and the dog would come back with a bra, and you could hear a woman scream from backstage. They called me up on stage, and sure enough, I chose to whisper in the dog’s ear a woman’s bra. I thought it was my own choice to choose a woman’s bra, but my brother later explained what was up.

He would describe all the things I could choose, but he always used embedded commands (although at the time I had no idea what they were) when he mentioned to “choose a woman’s bra,” so inevitable, all the kids that went up on stage would choose that. And that was the only thing the dog was trained to go and get from back stage. It was a pretty good way to set up an easy trick.

These are great to use over the phone if you are in sales, or are talking to your girlfriend or boyfriend. They are particularly powerful if you start with a command that is easy to accept, and slowly lead to a more powerful command that you’d like your listener to perform.

For example

Become interested.
Get curious.
Get excited about this.
Want this.
Make a decision
Get this.
Buy this.
Do this.
Choose now.
Be happy.
Share with your friends.

Whatever it is you are talking about, if you start slow, and work your way up to a big finish, this can be very powerful. At first you’ll have to think these through before you deliver them, but after a while (with practice) you’ll be able to choose a destination and then automatically give people easy steps to get there by following your commands.

Of course, like any other powerful persuasion techniques, these should be used with caution. The quickest way to make a bad name for yourself is to convince somebody to commit money or emotions to something that isn’t in their best interests. The reasons powerful leaders are so powerful, and that people trust them is because they truly have the people’s interest at heart. You don’t have to look back through history to find reviled, hated and despised dictator that took advantage of their leadership.

When you use these ethically, they can be a lot of fun, and make a lot of people (including yourself) very happy.

How to Sell Your Car Easily and Quickly for Maximum Profit Using Little Known Secrets of Psychology and Persuasion

If you need to sell your car, and aren’t sure how to go about doing it, there are few simple ideas that will not only help you to sell your car faster than you’ve ever thought possible, but also to get the best price, perhaps even a little bit more than you were expecting.

These techniques are based on emotions and psychology, and have been used for years by salesmen and women to maximize their profits and to get their products into the hands of happy customers.

First of all, make sure your car is really worth what you are asking for it. If there is damage that you aren’t willing to disclose, then you will have an angry customer on your hand. Even though these techniques will likely work, regardless of the condition that your car is in, you need to be upfront and honest with any repairs or drawbacks to the sale.

Now that’s out of the way, let’s get on to the good stuff. I’ve been studying sales and persuasion for many years, and have worked in various industries, including car sales. I know the techniques that work, and what doesn’t work. When you apply some of these ideas, your car will be gone, and your wallet will be filled with money eagerly given to you by a happy customer.

The first concept is social proof. People want to buy what everybody else is buying. Social proof was illustrated brilliantly in Robert Cialdini’s book “Influence, the Psychology of Persuasion.” When you can get across to your potential customer that there are many other people that also want to buy your car, their own desire to buy will naturally increase.

How to do this? If you are placing an ad online, be sure to mention that your make and model is very popular. How do you do that? Easy. Just use the words “very popular” to describe your car. For example, instead of saying “for sale, 1998 Toyota Corolla,” you can say “For sale, the very popular 1998 Toyota Corolla.” Sounds cheesy, but it works. Another way to use social proof is to imply there is a high demand for your car. Instead of saying, “for sale, 1998 Toyota Corolla,” say “For sale, the very popular 1998 Toyota Corolla. This car has been always been in demand.” Again, sounds cheesy, but it works.

The next concept, again illustrated in Cialdini’s book, is the concept of scarcity. Whatever might not be around for a while, people seem to want more of it. When the Concord announced it was going to stop flying, demand for tickets suddenly skyrocketed. There is a reason many ads will say, “For a limited time!”

They use that corny phrase simply because it works. So how can you use this to sell your car? Think of a legitimate reason for putting a limit on the sale.

“In demand 1998 Toyota Corolla, for sale only until the end of this week. Email for details.”

You don’t even need to give a reason, and it can still have a powerful effect on your sale.

The next idea is authority. When people hear something from a recognized authority, they are much more likely to be influenced. So how do you connect authority to your car sale? Google the make and model of your car along with “awards” or “consumer reviews.” Doing this with a 1998 Toyota Corolla yields several results. One was a four and a half star review from epinions.com.

So lets see what happens when you combine, social proof, scarcity, and authority all in one.

“For sale until the end of this week ONLY. The always in demand 1998 Toyota Corolla. This very popular and reliable model received a 4.5 star recommendation from epinions.com. Please email for details.”

Now, doesn’t that sound better than:

“For sale. 1998 Toyota Corolla. Email for details.”

Not only will you get more hits, but also more people will be interested in buying your car. Which brings up yet another psychological influential factor. Competition.

In the above-mentioned book by Professor Cialdini, he illustrates a story where a fellow made some money on the side while in college. He would buy used cars, spend a few weeks cleaning them up and fixing minor damages, and then re-sell them. Whenever people would be interested in the car, he would schedule an appointment with them at a specific time. But he would always schedule two or more people at the same time. They would show up, and start a bidding war right there on the spot, and he would always sell these cars for much more than he paid for them.

While that might border on unethical sales practices, it illustrates the almost untapped power that exists when you apply simple psychological influence ideas to selling your car. You’ll sell it a lot quicker, and make more money.

How to Remove Public Speaking Fear and Skyrocket Your Sales Skills

If you are in sales, any kind of sales, there is one skill you can learn that will have a powerful effect on all your other skills for selling. And when you realize in almost every interaction you have with others, you are selling something at some level. An idea, your point of view, a behavior that you want others to perform. Whether you are going to convince that gorgeous woman to come over to your place for dinner, or persuade your kids to finish their homework before watching TV, you are selling something.

And there is one powerful skill that can dramatically help you in all aspects of this. That, of course, is public speaking. I’m sure you know that public speaking is the number one fear of people today. Almost everybody dreads the idea of being called up to speak. If you’ve ever had to give a toast, or even introduce somebody to large group of people, you know how nerve wracking it can be. Overcoming public speaking fear can be the singularly most beneficial decision you can make. It will increase your self-confidence, increase your self-esteem, and give you much more clarity of thought when choosing your words during normal, every day conversations.

And if you are in an honest to goodness sales job, where you have to put yourself in front of people day in and day out, overcoming the anxiety of public speaking can do wonders for your closing ratio. It’s a well-known fact that giving talks on a regular basis, regardless of what business you are in can do wonders for your income.

So how does one go about reducing public speaking fears? How can you banish public speaking anxiety once and for all? There are two ways to approach this. One is through various forms of mental imagery and visualization, training your brain to think of speaking in a different way, so it doesn’t cause you the anxiety that it might have before. These can be a wonderful way to make it feel easy and natural to not only feel comfortable giving public speeches, but to look forward to doing them as well.

One way to do this is to imagine the feeling you will get when you finish your speech, and you can hear the applause of the audience. Really get a good picture in your mind of what that looks like, sounds like, and feels like. Practice imagining that on a regular basis, until that thought becomes second nature, and not whatever thought you used to think that gave you the problems.

Another mental trick is to imagine the benefit the audience will receive from your speech. How will it help them? How can they use the information? When you think in terms of this, you will be less likely to imagine them judging and scrutinizing you, and more likely to imagine them thankful to you for doing them favor by sharing your unique information with them.

The second way of extinguishing your public speaking anxiety once and for all is to simply speak as often as possible. Every time you think of speaking, and grow anxious, and then get out of speaking, it reinforces the thought that public speaking is dangerous. When you begin to speak in public as often as possible, anywhere were there are people within earshot that don’t know you, you will gain confidence. Anywhere you can do this will work. Talking to strangers in line at the supermarket, making an announcement at the dinner table at home, if you have a large family, volunteering at your church. Toastmaster is a great place to practice these skills in a friendly, supportive environment.

When you combine the mental tricks outlined above, and the habit of speaking as often as possible, any fear or anxiety you have associated with public speaking will quickly vanish, and your skills of selling and persuading will skyrocket, not to mention your self-confidence and self-esteem. Learning to feel comfortable while speaking in public can very well be one of the greatest, and cheapest, self improvement and self-development programs at your disposal.

The Power of the Pre-Frame

The other day I went into a bookshop that I had passed by several times. I had never really stopped to look inside. It was a small bookshop, and I suspect it is family owned. Not like a large chain like the other ones. I passed by it enough that it was just in the right spot in the back of mind if I ever needed a bookshop in a pinch whenever I decided to be in that area, if you catch my drift. There have been a few new bestsellers I’ve been meaning to read, and I hadn’t go around to buying them yet. So the other day I was in that neighborhood, and I decided I’d pop in there for the first time and pick up a book I’d been thinking about getting for a while.

Much to my surprise, it was a second hand shop. Perhaps if I’d taken the time before to look in the window and check things out, I would have realized this. But there I was, standing in the middle of stacks and stacks of old, used, out of print, and other interesting books, all for under a dollar.

I used to have a friend who loved to travel, but even more than traveling, he loved to plan to travel. He would pick a destination, either a country or a city, and just completely absorb himself in planning his trip, and finding out everything one could possible find out about a destination. He would research all the hotels, all the restaurants, all the museums and sights. He would buy several travel books and participate in several online forums to discuss anything and everything he could possible think of before going on his trip.

And he invariably had a great time. He would always spend at least a week afterwards posting all of his experiences online and share his opinions about the restaurants, right down the detail of the entrée’s for each particular night.

An old roommate of mine took a sales seminar, and he said that of the several speakers, one gave a lesson on how to overcome objections. Like when people want to buy a car, and they are not sure about the color or something like that, or they are worried they won’t like the car after a week or something. He said that the best way to overcome an objection is to address it before it comes up. Of course this takes a bit of experience in knowing what objections are likely to come up, but once you can answer the objection skillfully in a conversation before you actually close, or ask for the sale, the customer almost never brings it up. It’s like when you prepare for a difficulty ahead of time in your mind, the difficulty never presents itself.

So when I realized I was in a used bookshop, I decided to look around anyways. I found a couple of older books by the author whose bestseller I was looking for that I hadn’t read yet. I decided to read these. And when I was paying for them, the guy at register asked me if I had read his latest. When I said I hadn’t he offered to sell me his copy, as he had just finished it. He was planning on selling it to the shop he worked for, and I bought it instead. One dollar.

Get to the Root of All Desire

I was talking to a friend of mine the other day. He was a relatively new friend, one that I had met recently, in a bowling alley of all places. It was one of those big places that has several lanes, a bunch of pool tables, a full-blown sports bar, and a group of karaoke boxes in the back. Here when you go and sing karaoke, you don’t sing in a big room in front of strangers, you hire a private room so that you and your friends can drink and belt out tunes to your hearts content without worrying about being judges by others.

It’s interesting when you think of all the bowling alleys you can go to. Some are set up just as bowling alleys, some are set up like the one I went to above, or before, where you can get many entertainment needs met in the same place. If you go with a big group of people, you don’t all have to hang out together. You can break off into smaller groups and kind of do your own thing, and still be together in the same place. It’s interesting when you think of how many ways there are to satisfy different levels of criteria.

So my friend was telling me about his consultant he’d hired to help him start his business. He has several different products, related of course, and he needed help to figure out how to sell them as effectively as possible. This is a lot harder than you think, because when you are a business, and you hire a business consultant to help you sell as much as your product as you can, the business consultant is doing the same thing. His job, as a business consultant is to sell his consulting services to as many people as he can. And most people don’t have look very far back in your experience to find people selling stuff that is more in there best interest than your best interest.

But this particular consultant came highly recommended by many people, so he was fairly confident he was going to get his moneys worth. The consultant told him that when he attempted to sell his product, the idea was to elicit as much as the customers criteria as possible. That way, he could easily show how his product was a good match to fit the customer’s criteria. When you fit your product to your customer’s criteria, it is almost certain that a large percentage of them will buy your product.

Of course, this isn’t quite as easy as it can seem. Because many people aren’t even aware of their own criteria, getting it out of them can be tricky. This is where some really good non-confrontational conversational sales skills can come in handy. Of course if you are selling cars, and somebody knows they want a red car, it’s fairly easy. When you are selling something harder to pin down, like landscaping services or estate planning, this can be a bit more difficult.

It’s like another friend I had. She is getting close to thirty years old, and around this part of the world, if you are female and thirty and not married, that can carry quite a negative social stigma with it. So of course she took some steps to make sure that didn’t happen to her. Nobody wants to have a negative social stigma. So she went to a relationship counselor. And the first thing she asked her was what was important to her in mate. She had never really thought of this before, so she didn’t really know how to answer. It took several sessions with her coach to final flush out all of the things she thought were important.

Her coach had her put them in three different categories. Must haves, Like to have’s, and must not haves, or deal breakers. When she had her list set up like that, it became much easier to go out and meet people. She said a really interesting thing happened when she developed her list of criteria. Before, whenever she went out into a social situation, she was pretty shy, because she always thought people were judging her. But as soon as he developed her mental list, she felt a lot more power and control whenever she found herself in a conversation with somebody. It was as if guys were unconsciously trying to qualify themselves to her, to fit her list, even though she never overtly communicated it.

That was several weeks ago, and I’m guessing, since I haven’t heard from her she’s doing pretty well.

And my friend that had hired the business consult said that as a result, his sales were slowly increasing, and he is really starting to get excited about his future.

The Preacher and The Crystal Shop

I was out with a friend yesterday, downtown. We were just wandering around. I had just bought a bunch of white board markers. I use a white board marker when I make my YouTube videos, as I don’t have a printer. I position the camera just in front of the white board, so I can check the notes while still looking at the camera. I try to use different colors for different parts of my monologue. We had just left the stationary store. It was next door to a new age, metaphysical type shop that sold different crystals, and incense and other things that can help you to get in touch with the metaphysical world, if that is what you are into.

We walked in, and there were several tables set up with different crystals on them. I went over and picked one up, and suddenly noticed a strange sensation. I turned around, and the shopkeeper was looking right at me. The other people in the shop were grinning, as if they knew what was coming. I suspected she pegged me as first time customer and decided to give me some hocus pocus sales pitch to try to get me to buy some crystals or incense or tarot cards or something.

The power of the spirit has found you! The crystals are a manifestation of the love of the universe! You think you have chosen them, but they have chosen you. You must listen to your intuitions and let them guide you! You must not forsake the wisdom of their advice! That which you see around you is but a representation of the glory of infinite intelligence that precedes all that is, was, and will be! Beware those who disregard these truths!

The people in the shop were grinning, as they had apparently heard her say this to others. I was impressed at her acting abilities, and chose a couple crystals. One rose quartz and one purple one (I forgot the name already.) My friend and me went on our way.

Later that day, we were in a different part of town. There is a government building, and sometimes on the steps people will come and preach. Usually from some type of Christian angle. They kind of remind me of my days in university, where some weird guy would stand on the steps in front of the cafeteria and go on and on about the dangers of fornication.

The guy that was there, I had never seen before. So we stopped to hear his monologue. As soon as we stopped, he looked directly at me, which was kind of spooky. Everybody around was smiling, I guess because they were glad it was me and not them he was aiming his sermon at.

The power of the Lord has found you! The Bread of Life is a manifestation of the Love of the universe! You think you have chosen it, but it has chosen you! You must listen to your soul and let it guide you! You must not forsake the wisdom of your soul’s advice! That which you see around you is but a representation of the glory of God that precedes all that is, was, and will be! Beware those who disregard these truths!

I felt a bit confused, as I slipped into an uncomfortable feeling of Déjà vu. Has that ever happened to you? So anyway, he had some basket that he was apparently asking for donations. Everybody was looking at me, as his sermon was directed at me. I didn’t have any change, so I put in the two crystals I had bought at the shop before. Everybody seemed to take that as hint, and began filling up his basket with red and purple crystals. Which was strange, because I think he might have been hoping for some money. I don’t know what he is going to do with all those crystals.

Deliver a Powerfully Persuasive Speech

You stand up slowly, and turn to face the room. You face the spellbound crowd, waiting to hear your wisdom. You pause to collect your thoughts, imagining exactly how you want the crowd to respond to your call to action, knowing full well they will once they hear your irresistible message. You take a deep breath, not to calm your nerves, but to give your voice power and strength, enough to capture the attention and imagination of those sitting in the back row.

You can do this naturally and easily, because you have the learned the skill of persuasive oratory. You have learned to project your message so those that hear cannot help but to do what you say. In case you’ve forgotten this skill, here are a few pointers to help you remember:

Step One

Start with a powerful attention getter. Something that will yank thier minds away from their normal everyday thoughts and towards your incredibly moving message. Once I gave a speech to my local toastmasters group on fear, how to embrace fear and use fear to your advantage. My attention getter? I screamed at the top of my lungs as if I was terrified. Did it work? Absolutely!

Step Two

Pace your audience. Say things that they can’t help but agree with.

“Today’s economy is tough.”
(No matter how bad or good the economy is, people will agree with that statement.)

“You all want to get ahead in life.”
(Who doesn’t?)

“You’ve come here to improve yourself.”
 (Who hasn’t?)

Spend three or four mintues getting your audience comfortable with agreeing with what you are saying.

Step Three

Demonstrate that you know about what they need. Identify their pain. Show them that you understand what it is they want.

“You are having problems making ends meet.”
“You need to improve your skills so you can make more money.”
“You want to be able to increase your sales.”

You will need to tailor the above statements to meet the specific needs of the people you are speaking to. If you tell a book club they need to increase their life insurance, they might disagree with you. But if you tell a group of soon to be graduating college students they need to sharpen their resume building and interview skills, they’re more likely to agree with you. 

Step Four

Introduce the pain of non-action. Now, it might sound mean to purposely cause somebody pain, but if your purpose is to help them in the long run, and if you believe by doing what you say, it will benefit them, it’s ok.

“If you don’t get your resume as good as your competition, you won’t get the job you want.”
“If you don’t practice and sharpen your interview skills, the person sitting next to you will get hired instead of you.”

Step Five

A call to action. Review their needs, the pain of non action, and then give them a specific step to move in the direction that you want them to go. (Please note, if you tell them to go in a direction that will only benefit you and not them, then you should become friends with this guy.)  If you are truly giving advice that will help others, make sure you will benefit as well. Win win situations are the best.

The more you realize that simply because you have life experience that can benefit others, the more you will be able to not only help out people, but increase your skills and help yourself out as well.

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