Bang My Head

How To Leverage Their Ego

In business you’ve got to make some tough choices.

A common metaphor is that you get something done inexpensively, quickly and high quality.

The rub is that you can ONLY pick two.

Meaning if it’s fast and cheap it’s not going to be high quality.

If it’s high quality and cheap it’s going to take a long time.

From inside our heads, we often have to make the same choices.

One thing we humans LOVE to do is be “right.”

That’s even a common expression.

“I know, right?”

But when it comes to persuasion, the need to be right can get in our way.

In fact, the less we need to be right, the more we can get done.

Plenty of famous people have been attributed with this quote:

“Humans can accomplish anything so long as it doesn’t matter who gets the credit.”

We KNOW this, but at the same time it’s our Achilles heel.

It’s REALLY DIFFICULT to see somebody else take credit for your idea.

People spend kajillion dollars on lawsuits for this very reason.

But if you CAN turn off your need to “be right,” just for a minute, you can get other people to do pretty much anything.

As an extreme example, if somebody REALLY WANTS to give you a sack of money, is it REALLY that important that they think it was THEIR idea?

If can manage to shut of our own “need to be right” just for a couple seconds, we can leverage the OTHER PERSON’s “need to be right” in our favor.


Most everything we do is influenced by one of the seven laws.

Authority, social proof, scarcity, etc.

At the same time, while we are obediently following those seven laws, (following the crowd, doing or thinking whatever the authority on TV or Facebook tells us), we actually believe it’s OUR idea.

Nobody will explain their behaviors and beliefs as being put in their minds by social proof and authority.

Nobody will say, “I really don’t have any idea why I’m doing what I’m doing, but that guy has on a lab coat, and everybody is doing it, and that’s good enough for me!”

BECAUSE we have this “need to be right” we NEED to believe it’s OUR idea.

Which means if you can shut off your “need to be right” for just a little bit, you can leverage those seven laws like CRAZY.

Because when you combine them with conversational hypnosis, you don’t need anything but your words and the ideas they create.

And then just stand back and watch them “be right,” only they are “being right” in exactly the way you wanted them to.

Learn How:

Seven Laws