Category Archives: How to Sell

Beware Of Mind Poison

How To Inoculate Yourself Against Manipulation

There was once a pretty interesting promotion an airline had a few years back. This was before September 11, and there were fewer restrictions. Also this was only a domestic airline, so they didn’t have to worry about any international laws. Here’s what the promotion was. You showed up at the airport and paid a pretty cheap price, I think it was fifty or a hundred dollars. And in return, you’d get two round trip tickets and two nights in a hotel somewhere.

The only rub was that you didn’t know where you were going until about thirty minutes before you flight left. Kind of a travel lottery. They did have a list of about 30 different cities that you may fly into. From New York, to some town in North Dakota, you could pretty much end up anywhere in the United States for the weekend. It seemed to be a fun thing to do for a weekend for an adventurous couple.

The other day a friend of mine and I, who both are avid fans of NLP, were talking about manipulation, and how a strongly manipulative person makes heavy use of what are called linguistic presuppositions. These are sentence patterns that kind of force the listener, through some really twisted word logic, to accept an underlying assertion by the manipulator without really being able to defend against it. What the manipulator is hoping for is that the person being manipulated will do is take the underlying assertion (usually something very strong and very childish, like you don’t love me, you don’t care about me, and something they would not usually say outright) and respond to it, giving the manipulator the satisfaction of getting their needs met in a roundabout way.

My friend said a good analogy would be training animals with negative reinforcement. Whenever they screw up, you punish them, until their entire behavior is motivated by avoiding punishment. A person who is in a relationship with strong manipulator usually feels the same way.

While there are specific language patterns you can learn to dismantle manipulative statements that can be extremely tedious, and can get confrontational in a hurry if you don’t have a complete handle on your own emotions.

So my friend and I started talking about an inoculation of sorts that would completely shield someone from manipulation from others. Not that others wouldn’t try, just that their attempts wouldn’t have any effect.

We decided that the best defensive would be a good offense. When they are getting ready to say something manipulative, punch them in the face.

Just kidding.

Sort of.

In order to inoculate yourself from being manipulated, you must make your emotions impervious to their underlying assertions. Meaning you cannot fear their truth. While this can be difficult to do once you are already in a relationship, it can be fairly easy to set your mindset up this way, so that any relationships you do create, with coworkers, friends, etc will be programmed from the start to be manipulation free.

How do you do this?

First of all, realize that humans come preprogrammed with a set of intentions. The are vague, but they are there. Get food, get sex, stay safe. These are programmed into us by evolution, or God, or aliens, so that we have the base programming to live long enough to make more people.

If you don’t do anything but follow the crowd your whole life, and not do one bit of thinking for yourself, you have a high probability of achieving all three.

However, without choosing specific ways with specific strategies to achieve various aspects of all three, you leave yourself open to be manipulated. Because if you don’t have specific targets to fulfill your base needs, you’ll always be a little bit worried about not achieving them. And because the thought of not achieving them can create the most horrible feelings imaginable, we do anything to avoid those thoughts.

Enter the manipulator. When we have fuzzy ways to achieve our prime directives, and a manipulator throws some covert mind poison at us, it triggers those fears of not achieving our prime directives, usually with a strong sense of impending rejection, so we do whatever we can to avoid that pain. Just like the animals that are trained by negative reinforcement, we learn to live by avoiding pain rather than finding new and interesting ways to satisfy our prime directives.

The simple way to inoculate yourself then, is to create several different specific goals, which satisfy all three of your prime directives. And for each goal, figure several different strategies for achieving them.

This collection of goals, and strategies to achieve them can act as filter through which you experience the world. You only accept those things and situations and relationships into your life that have a good chance of satisfying your particular goals.

When people drift through life with only vague ideas of what they want, they usually end up taking whatever they can get, which opens them up to be terribly afraid of losing what little they have. This can be a huge motivating factor.

By setting up your filters properly, and screening the world through them, you will create an environment rich with opportunities and relationships that are designed to fulfill your goals in many different ways, so any manipulative mind poison thrown your will have little effect.

Of course, this is easier said that done. Which is why so many of us are in relationships where we have a sinking feeling that maybe we could do better, if we tried, but since we are afraid to try, we don’t.

Simply through examining your goals and ways to get them, you’ll open up some breathing room in your mind for all the possibilities that are around you. And once you start to see them, the fear will slowly go away.

The Paradox Of Choice

Which Do You Choose?

Which would you rather have, a big juicy hamburger, or a cracker with some peanut butter slapped on top? How about a nice two-week relaxing vacation on the beaches of Hawaii versus a free coupon worth on rental from your local video store? Or how about a date with Megan Fox compared to that homeless woman you saw the other day?

These may seem like obviously easy choices. But what about these:

You are standing next to the train tracks. There is a split right where you are standing. There is a train coming. As it stands, the strain is going to veer left. You have access to a switch that can make the train veer right if you flip the switch.
You notice there is a stranded bus filled with school kids on the tracks to the left. If the train continues on its course, it will hit the bus and kill the kids. But to the right, there is one fat guy working on the tracks. If you throw the switch to change tracks, the train will avoid the kids, but it will kill he fat guy.

What do you do?

If you do nothing, a busload of kids will die. If you throw the switch, you will save the kids, but you will be directly responsible for killing some fat guy.

Or how about this:

There is a boatload of kids drifting down a river, about to plunge off a waterfall. You are standing on a bridge. There is the same fat guy walking across the bridge. If you run up and push the fat guy off the bridge, he will hit the boat and diverge it from the waterfall, and save the kids.

What do you do?

Many people polled in various studies would pull the switch in the first scenario, as they see it as an act of saving the kids. But few people would actually run up and push the fat guy off the bridge.

Why?

They (those they people again) did a study where they took some students and had them stick their hands in a bucket of water, and then guess the temperature. Then they had the same students stick their same hands in the same water, but at the same time, they had them stick their other hands in another bucket of water, that was either really hot or really cold. When the other bucket was really hot, they underestimated the temperature of the test bucket. When the water was really cold, they overestimated the temperature of the test bucket.

Or how about this. It is not uncommon for real estate agents to show a potential client a really crappy house in a really crappy neighborhood that is within their stated price range. Then they show them another much better house, in a much better neighborhood that is priced slightly higher than their stated price range.

They’ve found that this works really well to convince them to increase their price limits. By showing them the first house (which is owned and maintained by the real estate company) they effectively make the second house look like a bargain.

Restaurants have also found this trick works really well when selling wine. If they have a bottle (or several bottles) they are trying to unload at, say, fifty dollars a bottle, the wine won’t sell very well if it is the most expensive bottle they have. But they’ve found by adding another bottle, priced at seventy five to a hundred dollars, they increase sales of the fifty dollar bottle significantly. It looks better in comparison.

Our brains don’t’ like to choose in a vacuum. We need to have something to compare our choices to. If the choice is only to buy a bottle of wine or not, we usually will choose not. But if it’s an expensive bottle or a cheaper bottle, we’ll choose the cheaper bottle.

This is a known psychological trick that has been used in sales for many years. We like to feel like we have a choice, like we are smart enough to evaluate those choices and make the best decision that we can. But our short hand thinking process can easily be hijacked by marketers who want to sell us something that we really don’t need.

There is one simple rule to avoid being duped. Simply know going in, before being presented with choices, what is important to you, what price you are willing to spend, and what options you want. And compare everything you see only to your list of options and your acceptable price.

Of course, if you are a marketer, and you are trying to sell something, say online, it would help dramatically to include something similar that is priced significantly higher. That way people will think the real item you have for sale is a bargain and they will be much more likely to buy it.

For example, if you run a product review page, and you are selling item “X” for fifty bucks, try and find a similar item, with only slightly better features, for two hundred bucks. Item “X” will seem like steal in comparison.

Another trick that has been proven very useful in this regard is to include only a little bit of information about the first, more expensive item, and then very detailed information about item “X.” That way, item “X” will not only seem cheaper by comparison, but your potential buyers will feel much more informed, and feel they are making a wise buying decision.

Happy marketing, and don’t push any fat guys off any bridges.

Rapport Building Secrets That Will Skyrocket Your Persuasion And Seduction Skills

How To Master Body Language To Maximize Your Covert Persuasion With Seemingly Psychic Abilities

Several people have emailed me asking to write more about creating rapport. So today I’ll delve a little bit deeper into exactly how to create rapport, and exactly what to do with it. Many people have a misconception about rapport. The word seems to be thrown around in certain circles, mostly sales and seduction.

You can usually tell by the way it’s being used that most people aren’t really sure exactly what it is, how to get it, and how to test to make sure you have it. Another cool thing, (at least for guys) is that once you learn how to see it in other people, you can pretty much read a room fairly quickly, just by scanning everybody’s body language. You can tell who is into whom, who is fighting, who is wishing whom would leave them alone, etc. Most women, of course, are naturals at this. With practice, men can get just as good.

Let’s first talk about what rapport is. Rapport is a deep, usually unconscious feeling that you feel connected to somebody. You feel safe and comfortable. You don’t have your defenses up. For example, if you went to a Mets game, and you were the only one in the stands with a Yankees jacket on. You would likely feel very left out. But if while waiting in the hot dog line, you saw another person wearing a Yankee’s jacket, you would suddenly feel connected to them. You share something with them that you don’t share with all the other people around. And this would be regardless if they were a different gender, age bracket or ethnicity.

Another example. Lets say you are on a flight from Chicago to Nigeria. And you are sitting on a plane full of Nigerians. You start talking to the person next to you, and after a few minutes of conversation you realize that not only does she collect stamps, but also she collects stamps that were produced by previous Soviet Bloc countries (if they indeed exist.) You both know all the ins and outs of that particular niche hobby, and you have a long and wonderful conversation regarding methods and your respective collections, etc.

Both of the examples above are deep and powerful rapport. If either of people asked to borrow five dollars to buy a drink, you’d be much more willing if they were a total stranger you only exchanged a couple words with. There is one problem with both of the above. One, it was completely random, and happened by chance. Two, it is purely contextual. Meaning that so long as you are talking about stamps, or the Yankees, you’re allright. As soon as you deviate from those two topics, you’ll likely lose rapport rather quickly.

That is how most sales people, and most people trying to create “rapport” with would be boyfriends/girfriends go about doing it. They start a conversation, and hope to find similar interests, backgrounds, hobbies, etc. Sometimes it works, sometimes it doesn’t. This is what people usually mean when they say they are “trying to build rapport.” They are talking to the person and hopefully creating that feeling of trust and connection.

But there is a much more easier way. A much more powerful way, that cuts through any surface small talk filled conversation you might be having. And because it is not dependent on the conversation, you can still create strong rapport even if you are talking about something you both vehemently disagree on.

How do you do this? You simply match everything you can about the other person. No, I don’t mean go out and buy an outfit just like theirs. That would take too long, and they might suspect you are up to something.

You match their body language, and other non-verbal behavior, and everything you can about their speech. If they speak slowly, you speak slowly. If they smile when they speak, you smile when you speak. If they cross their legs, you cross your legs.

Many people are afraid they are going to get caught doing this. But this hardly ever happens. If they scratch their nose, and you stare at their nose intently, and then stare at your hand, and then bring it slowly to your nose, they’ll know something is up. Usually, however, they will have no idea. They’ll only know that they feel a strange connection to you.

Try this with a friend. Sit facing each other. Try to be as open as possible (e.g. no crossed legs or arms). And match each other’s body language as much as possible. Then talk about something you disagree on. Focus on keeping the match between your body language.

Then switch. Mismatch body language as much as possible. Then talk about something you both agree on.

What you’ll discover is that when talking about something you disagree on, your matching language has more of an effect than the subject you’re talking about. And likewise when you are purposely mismatching. Even though you are talking about something you both like or agree with, you’ll have this funny feeling that something is amiss.

So how do you test to make sure you really have strong rapport? Simple. After you’ve spent five or ten minutes on normal, everyday conversation, and you’ve slowly matched their body language, start to lead a little bit. This means that you move first, and see if they follow. Like lean back in your chair, or cross and uncross your legs, any small movement. Most often they will follow, without even knowing.

Once you get to this stage, you can use a number of any other persuasive techniques to get their agreement. If you are talking to a girl in a bar, you can ask for her phone number. If you were a salesperson with a client, now would be a good time to suggest moving to the next stage in the sales process.

Knowing this gives you great insight whenever you see a room full of people. Next time you are at Starbucks or a similar public place where people are sitting around in groups, take a look around. Who is in rapport with whom? Who is out of rapport with whom?

If you want to use this to help meet somebody, here’s a neat trick. Get close to them, wherever you are. Party, bar, friends house, Starbucks, wherever. And just get into rapport with them before you go and introduce yourself.

People have much more powerful peripheral vision and brain computational capacity than most of us realize. At all times, people are scanning the area around us and checking every single person to determine if they are friend or foe. We may be advanced, but we still carry baggage from our evolutionary days.

If you are nervous, and scared, and you go and approach somebody, they will know it before you even open your mouth. However, if you take the time to develop rapport with them before you talk to them, they will feel this as well. Their guard will be down, and they’ll be more likely to engage in friendly conversation without getting nervous or anxious about being approached by a complete stranger.

Despite how powerful the above methods are, this is just scratching the surface o how to develop powerful, unconscious rapport with people. Try these, and see how they work out. Have fun.

Sales And Seduction Tips From Milton Erickson

What The Creator of Conversational Hypnosis Can Teach us About Sales And Seduction

Every time you open your mouth, you have an intention. Whether this intention is conscious or not, planned or not, automatic or not, realized by you or not, this intention is there. Perhaps if somebody asks you the time, your intention is to behave in a socially appropriate manner without drawing undue attention to yourself.

If a homeless person walks up to you and asks for change, your intention is likely to end the uncomfortable conversation as quickly and painlessly as possible. For some this means to ignore him. For some it means giving him a dollar. For some it means an automatic physical altercation. As politically incorrect as it sounds, unless you set out specifically to volunteer in a soup kitchen or a homeless shelter, most people feel uncomfortable (for many, many different reasons) when approached by a homeless person asking for change.

If you are a guy, and you approach an attractive girl in a bar, your intention is likely to get her to like you, and perhaps more.

Most of these intentions are extremely vague, and largely unconscious. Very rarely do we stop and plan an outcome when somebody stops us on the street to ask us for directions or the time. Even though our response is automatic, we are trying to achieve an outcome of maintaining safety. Our automatic responses are largely based on protection, or defense.

Even the guy approaching the girl in the bar, although he has a somewhat conscious intention of getting her to like him, he is still likely operating from a frame of protection at the same time. He would love to be able to walk up to her, be as open and expressive as possible, make her laugh, show her his stunning personality and conversation skills. However, most of us guys are terrified of the public shame that the rejection of our advances would bring. So we hedge our bets, so to speak. We engage, but protect at the same time. This can prove extremely difficult.

The same goes with salespeople. Rejection can be awfully painful, even for the most seasoned veterans. Many times they approach the prospect with the same mindset of the guy approaching the girl in the bar. They’d love to proclaim how wonderful their product is, and clearly suggest that the prospect buy the product, but many are afraid to do so. One main weakness of almost anybody who has even been in sales is an inability to simply ask for the sale.

Most sales people beat around the bush, hoping the prospect will come to the conclusion on their own to buy the product. This rarely works. As most prospects usually need a nudge in the right direction.

However, there is another way. Actually a couple of other ways. Well, actually, lots of other ways, but I will only talk briefly about two of them. These were all “invented” by Milton Erickson, the father of conversational hypnosis. He came up with all kinds of powerfully persuasive conversation tools to help people overcome large life issues in a relatively short amount of time.

These two are very powerful ones that you can go out and use today, in a bar, with a girl, or with a prospect, or with your friends.

One is an indirect way of asking for the sale. This requires you be pretty good at reading body language, and facial expressions. The way you do this is to use what’s called an embedded question. Whenever you present a question to somebody, they will answer it, either verbally or not. But when you embed it in a sentence, then they don’t feel the pressure to answer it openly. But their body language and facial expression will give them away. Here’s how:

Say you are selling cars. You’ve been on the test drive, and your back in the office with the customer. They are still there, and they’ve been paying attention to you so far. You haven’t started talking about actual finances yet. You are still discussing whether or not they liked the car. You can say:

“Well, I don’t know whether or not you want to buy this car today, but before we talk about any kind of financial issues, let me talk to you about the extended warranty.”

Watch closely as you say the “buy the car today” part. If they seem like they are about to have a heart attack, you should probably hold off on asking them to sign a contract. If they seem to show any positive response at all, you’re in pretty good shape.

Same goes with the girl in the bar. You could say:

“I know we’ve been only talking for twenty minutes, and I don’t know if you feel comfortable giving your phone number to a guy you just met, but I think it’s important to be open when meeting new people. You never know when you are going to find somebody that could turn into a lifelong friend.”

Again, pay attention to how she responds when you say, “giving your phone number.” If she briefly lights up like a Christmas tree, she’s been dying for you to ask, and she’s into you. Proceed, and get her number. If she steps back and puts her hand protectively over her throat, you should politely excuse yourself.

That’s the “embedded question” method, and can be very powerful in testing how you are doing.

The other way is a bit more aggressive, and can be used by itself, or after you’ve successfully tested for a close. This trick is called the double bind. It involves giving them the illusion of a choice, when in actuality, both choices are the same thing.

For example, with the car example, you could say (as you pull out the contract):

“So were you going to use your current car as a trade in, or did you just want to make a down payment?” Either way they answer, it presupposes they are going to buy the car. This is, of course tough to do on a big-ticket item like a car. It can work better with smaller issues. You can use this for every part of the sales process, when you want to escalate to the next level.

“So did you want to test drive a blue one, or a red one?”
“So were you going to finance through us, or your own bank?”
“Would you rather test drive before or after we talk about financing?”

This works really well with phone sales when setting up appointments:

“I am going to be in your neighborhood next week, would Tuesday at 4:00 PM be OK, or is Thursday at 6:30 better?”

And you can also use it on the girl whose number you got:

“Say this is George from the other night, we talked at Flankies. I enjoyed our conversation, and I’d like to see you again, for a cup of coffee. Which is easier for you, Tuesday evening at 8:00, or Thursday at 9:30?”

You can use both of these together for a powerful increase in your closing percentage. Test their “buying temperature” with the embedded question, and then “close” them with the double bind. You’ll be amazed at your results.

NLP Techniques And Powerful Sales Tips

How You Can Use NLP Techniques Today To Easily Make More Money

If you’ve ever bought something, or sold anything, or used anything that was either bought or sold, then you are aware of the incredibly massive flow of money that surrounds sales. Every single day millions upon millions of people buy stuff that they need, stuff they want, and stuff they may never even use.

And in many of those cases, there is a salesperson making a commission on the sale. It could be a face-to-face sale, it could be a sale made over the phone; it could be an affiliate sale over the Internet. No matter how you slice it, every day billions of dollars change hands.

Ever since Krosus of Persia came up with the idea of coins, the world has never been the same. You could earn this magical thing called money through your efforts, and with this called money, you could buy pretty much whatever you wanted.

Indeed, historians have noted that the first two industries that popped up soon after Krosus’ coins were casinos and houses of ill repute. The world’s oldest profession is twofold.

And in every transaction, everybody is making their cut. Here in Japan, if you want to go down to the Kimono shop and buy yourself a decent silk kimono, you’re gonna be set back at least ten thousand dollars. That is a prime example of everybody getting a piece of the pie.

Starting with the silk worm, the silk is somehow transformed into a piece of cloth, then dyed, then cut, then carefully stitched together into an exquisite pattern, then sold by a happy shopkeeper to a happy customer for ten thousand dollars, or more. And every step along the way, somebody is getting paid. A lot.

So how do you get your piece of the pie? How do you get in the game and get paid, just like everybody else? Learn to sell. And believe it or not, that is much easier than it sounds. People have been buying and selling for hundreds of thousands of years. Even other animals use a form of barter. The bee pollinates the flower in exchange for the raw material to make honey. The bee doesn’t give a whit about the survival of the particular species of flower, and the flower isn’t concerned with how the bee is going to use its nectar.

But nature has provided them the basis for a mutually agreeable business relationship. All that is required is that each participant holds up its end of the bargain.

And therein lies the biggest roadblock to selling. Whenever we humans we a salesperson, we are immediately on guard. We sometimes feel as if they are trying to con us out of our hard earned dollars. So we have this resistance. Once that resistance is overcome, our natural inclination of buying and selling can flourish.

How is that done? Through the art of rapport. When you build rapport with a client, they will trust you with their money. They will trust your opinion and recommendations, and they will likely buy from you.

How do you create rapport? Many sales techniques will teach you to make small talk, find areas of similarity, and compliment them on their shirt or their watch. Use their name several times in the conversation. While this may work it is not nearly as powerful (or as easy) as rapport building techniques taught in NLP.

How do you do this? By simply noticing their model of the world, and matching it as much as you possibly can. This starts with matching their body language. If they are crossing their legs, you cross yours. If they scratch their nose, you scratch your cheek. If they take a deep breath and lean back, you do the same.

If they speak slowly, so do you. If they put extra emphasis on certain words, you do the same. And never, ever paraphrase. Nothing kills rapport faster than paraphrasing. Especially if they are using words that are vague. For example, if they say they are interested in “safety,” don’t change their word to “protection.” These may be two completely different words with two completely different meanings in their mind.

If they say “I want a car that will provide safety to my family,” they key phrase is “..provide safety to my family.” The only change you should make is changing the “my” to “your” when you feed it back to them. So when you are describing your best model:” And another thing people really like about this car is that it provides safety to your family.”

It can take time to master this, because you have to let go of your fears and ego and get out of your head and actually pay attention to the person you are talking to. But just like with any other skill, the more you practice, the better you’ll get.

When you can sit down with a client, and match their world, they will feel at a deep level that you really understand them, and their needs. And you will able to sell them almost anything.

Of course it goes without saying, but I’ll say it anyways, that you should never ever sell something to somebody that they really don’t need or want, or isn’t in their best interests. This will create all kinds of bad karma that will come back to haunt you, in some way.

One way around this, and something salespeople don’t usually think about, is referrals. If you have a client in front of you that you have developed considerable rapport with, and you honestly don’t have a product that suits them, or your services just aren’t right for them, be the first to acknowledge that. Most people have a hard time saying no. When you, as a salesperson, tell your client that you really can’t help them, and even provide them with some alternatives, you will create a huge amount of trust, and respect. And that usually means a ton of referrals.

In sales, trust and respect will earn you more money than you can possibly imagine. If you focus on earning trust and respect through rapport, then the money (and the honey) will inevitably follow.

Covert Hypnosis And Persuasion

Can you really use it to quickly and easily get what you want?

There has been a lot of interest in recent years about something called “covert hypnosis.” It sounds like something very sinister and perhaps evil. If you’ve ever seen some of those videos on youtube, or have ever had the pleasure of watching a good stage hypnotist, you know what I’m talking about.

There are a few videos where some powerful hypnotist will talk up to somebody, say some strange words to them, and then leave them standing there with their hands up in the air for a few minutes before they realize what’s going on.

Then there’s that one where the guy walks up to strangers on the street and gets them to give him their jewelry, watch and wallet without even knowing about it.

And some stage hypnotists are really skilled at getting people to forget their names, forget letters of the alphabet or even numbers. I saw one particularly entertaining show where one volunteer thought he heard a voice coming from his watch every time he heard his name.

The guys who do this on stage have an advantage. They are doing something that is called direct, or authoritative hypnosis. The person knows they are being hypnotized. And what makes it actually pretty easy for the stage hypnotist is that he or she asks a room full of hundreds of people who wants to come up and be hypnotized. So whoever volunteers, you can be sure that they:

  • Have no problem acting like a fool in front of complete strangers
  • Are open to the idea of being hypnotized
  • Are at the very least aware of hypnosis, and have an interest in it

So in reality, hypnotizing somebody on stage is likely the easiest way you’ll ever hypnotize somebody. Even if you completely suck as a hypnotist, the people that volunteer will often times pretend they are hypnotized, even if they don’t feel anything. There are a lot of other factors involved in this. Volunteering to be hypnotized, going up on stage, and then admitting that you can’t be hypnotized can be embarrassing. So many people play along, just for fun.

The guys on the street are practicing a powerful form of covert hypnosis. That is they are hypnotizing the people without their direct knowledge. You’d think that the person would think something was up when they saw the camera, but in many cases, the camera is hidden. So they are doing it completely through conversation and massive skill.

However, it is not as powerful as you think. The actual interaction that you are watching is real, on the street hypnosis. The thing they don’t tell you is that in order to get that one fantastic interaction, the hypnotist likely had to approach, start a conversation, and try their “trick” on perhaps a hundred people until they found somebody that worked. And they only show you the good ones, and not the people that looked at him like he was nuts.

So what does that mean? That all these shows are fake? No. What it does mean is that only a small percentage of the population can be hypnotized quickly and deeply like those people on the street. And only a small handful of people would ever volunteer to go up on stage and be hypnotized.

So where does that lead the rest of us, who want to hypnotize each and every client to buy our products, or go on dates with us, or vote for us? We need to use a much more subtler form of covert hypnosis. One that gradually sneaks in through the person’s conscious awareness, and carefully suggests a course of action over time.

Stage hypnotists and street hypnotists are in it for entertainment. They need a quick reaction to sustain the audience’s interest. Otherwise they will flop.

But in real life, covert hypnosis can be just as powerful, but you need to go a bit slower. You still need to develop a relationship with somebody, but with covert hypnosis, you can develop that relationship through a few minutes rather than a few days.

Once this relationship is established, you can slowly elicit their criteria in a conversational way. Once you have their criteria, you can carefully attach your outcome to their getting their needs met by their criteria.

It may not be as quick as pretending to steal some guy’s watch on the street, or convincing some guy he’s a chicken, but it can be just as powerful. Over the course of an hour, it is completely possible, (and rather easy) to establish a deep rapport with someone, get their most important desires and needs, and then creatively attach your outcome to their getting their needs met. They will leave happy, you will leave happy, and nobody will be clucking like a chicken or forgetting the number four.

How To Use Neurolinguistic Programming To Maximize Your Sales Skills

If you’ve ever heard of neurolinguistic programming, then you know that it is an incredibly powerful tool to be used in almost any area of life, from almost any perspective.

Many people are aware of neurolinguistic programming, or NLP, as a tool for persuasion in both sales and seduction. Many sales techniques employ NLP to increase sales and income for astute salespeople, and others use it to improve their dating skills.

One of the often passed over areas of NLP is the method through which it was discovered itself. The word ‘discovered’ isn’t quite the right term, nor is invented, or created or any other terms that are used to describe a new technology.

The reason this is so is that NLP is not new technology at all. It is a collection of many techniques that were modeled and codified from people that were “natural’s” in there respective fields.

Many times people will look at somebody that is naturally persuasive, or naturally charismatic and say “Oh, look! He’s using NLP! I wonder where he studied?” usually the person in question is not using NLP at all, at least not to their knowledge. They really are a “natural.”

A natural is anybody that is skilled in on area. Salespeople, public speakers, and guys that are wildly successful with seducing women. Most of these people have no idea that they are using “NLP.” They just do what comes “natural” to them, and it gets them massive success in their field.

History is filled with people that use skills that are “taught” in NLP, even though they existed thousands of years ago. One good example is the letters of St. Paul. In case you’ve never heard of St. Paul, he a was this guy who used to be named Saul, then he had a vision of Jesus one day. At the time, Saul was against the rising cult of Christianity, and persecuted them every chance he got. When he saw Christ in a vision, he quickly changed his tune, and became a champion of Christianity.

He traveled to all of the Christian communities made it his life mission to spread Christianity. If any of his letters are an indication, he was a powerfully persuasive speaker. And his oration, if it was anything like his writing style, contained many elements taught in NLP.

Where the idea of NLP came into play was through the area of “modeling,” one of NLP’s most overlooked but perhaps most powerful application. Everybody wants to know the right patterns, the correct vocal inflections, how exactly to read people.

Having decent modeling skills is much more powerful. With modeling skills you have the ability to learn anything, from anybody, and apply in your own area of choice. You don’t even have to model all the characteristics of the person you are modeling, only the one’s you’d like to use for yourself.

The secret to modeling is to model everything about the person you are modeling What are they doing, how are they doing it, what do they believe about their own skills, how do they prepare themselves mentally for what they are doing.

For example, if you were to model Tiger Woods, you’d need to first model your body after his as closely as possible. Muscle strength, muscle flexibility, body fat percentage, etc. Then you’d have to model his technique as closely as possible. Exactly how far back he swings, his weight distribution on his feet as he hits the ball, the exact force with which he smashes the ball a million yards down the center of the fairway.

But you couldn’t stop there. You would next need to model his mindset, his beliefs, and his self-talk. What does he say to himself about his skills? What exactly does he visualize before he shoots? Does he get any physical sensations in his body while he is visualizing? If so where?

Most people (myself included) only get as far as holding a club and swinging it clumsily at a ball before declaring that they suck at golf.

One mistake many make when modeling is by asking somebody questions that they can’t answer. For example, lets say you want to model a fantastic salesperson at your company. So you ask them, “why are you such a good salesperson?”

If you’re lucky, they became a good salesperson because they studied sales technique after sales technique, tried them in different scenarios, kept the ones that worked, and improved on them while discarding the one’s that didn’t. They can then share with you the precise methods they studied, how they practiced, what exercises and drills they did to get to where they are.

Unfortunately, most people that are good in sales are just naturally good in sales. And they likely have no idea why they are good in sales. So you’ll get an answer like “Well, when I was a kid I always like mowing other people’s lawns and got really interested in figuring out how to make money, I guess.”

Not very helpful.

Better, more in depth questions would be:

How do you feel when you sell?
What do you say to yourself when you sell?
How do you feel when you don’t get a sale?
What do you say to yourself when you don’t get a sale?
What kinds of things do you visualize just before you meet a prospect?
What happens when a prospect has objections? What do you think, feel, and say to yourself?
How do you feel about our prospects as you are talking to them?
How do you feel about the product you are selling?

These are just a few of the questions that will help you to model somebody and be able to improve your skills.

All humans are natural modelers. Everything we learned, we learned from modeling. We learned to walk and talk by watching and copying others. We learned our ideas, beliefs and models of the world by looking at the adults as we grew up and simply copied them.

It would be fantastic if the top salesperson at your company would let you follow him around for a few months until you were selling as good as he was, but that isn’t likely.

As adults, we need to model consciously as well as unconsciously. One way is through a relaxed visualization. Take the top salesperson as an example. Say he or she let you tag along with them on a few sales. You just sat back and watched them in action.

Then later, you can relax, close your eyes, and visualize them making a sale. Then slowly replace yourself for them in your visualization. Do this a few times, and let your unconscious learn from them how to sell. This is a particularly powerful method, and when combined with asking them the right questions, you can dramatically improve your skills. When you add in learning proven methods from other materials, you can safely assure yourself of massive success.

Lemon Extract And Words of War

There is a powerful set of language patterns that are almost unknown, even to the most persuasive salespeople out there. When you harness the ability to use these patterns conversationally, you will skyrocket your persuasion abilities to levels almost unheard of.

Used incorrectly, these patterns can be horribly manipulative, and can almost force people do knowingly do things against their will, as if they feel they have no choice but to comply. When used incorrectly, you can literally people to imagine that not doing what you want will be more painful, emotionally, that doing what you want, despite how much emotional discomfort it either choice may bring.

Like any tool, the ethics depends on your intentions. With an intention to serve somebody’s needs or help them to achieve more happiness and pleasure, these simple tools can be a powerful delivery method to introduce new ideas that people would otherwise be resistant to.

So what are these powerful tools? They are called linguistic presuppositions. They are a way to phrase a sentence, or a series of sentences to deliver truths to people (or ideas you would like accepted as truth) without any conscious resistance whatsoever.

You likely use these without even knowing it. Unfortunately, when people use these naturally, they come across as manipulative and hurtful, because they are used defensively, and not with much integrity. Quite often we use them to make ourselves feel good, by intentionally putting others at a disadvantage.

What they are is a specific sentence structure that literally forces the listener, or reader to assume certain things being true in order to make sense of the sentence.

For example, if I say, “Yesterday I saw a red car.” You have to assume that cars exist, and that they can be read. The main point of my sentence is to convey the idea of me seeing one yesterday. Simple enough.

But if I say “yesterday, I saw a roklov,” you would likely assume I was telling the truth, and focus on the idea that I did indeed see something called a “roklov,” you wouldn’t likely question the existence of something called a ‘roklov.’ So far so good.

But what if I immediately followed up that sentence by saying “and the interesting thing about roklovs is that they are becoming really popular, and people are starting to discover how quickly they can help you make money.”

Now, take a look at all the implied “truths” in that one-punch:

· Something called a “roklov” exists.
· I saw one yesterday.
· They are becoming really popular.
· Many people are getting them.
· People use them to make money.
· People use them to make money quickly.

In just two sentences, I’ve not only introduced some made up word, but I may have persuaded you to at least become curious about what one is, and how you might be able to use one to make money, just like many other people have been doing.

Now that is a completely made up word. What if I introduce something that you already agree exists?

“Yesterday I saw a jar of lemon extract at the supermarket. I was surprised they still had them, because more and more people are starting to discover that lemon extract is the likely the easiest and quickest way to lose weight.”

So what are the assumptions in these two sentences?

· There is something called lemon extract. (Which you have to agree with if you are from planet Earth).
· I saw some at the supermarket (see above)
· It is a scarce item
· That it is scarce is a new phenomenon
· It has secret weight losing properties
· It is very popular for losing weight

Now, what is your reaction when you read that? You’d likely have a strong desire to at least have a look at the lemon extract next time you went to the supermarket. Or you may Google “lemon extract weight loss”

Now truthfully, I just pulled that example out of the air. But just now I checked, and there are not only sixty thousand results for that search, but there are plenty of advertisers selling information on that. Now how does that make you feel? Maybe even more about getting some lemon extract? (Honestly, this is just a made up example.)

So what is the structure of presuppositions? In the famous groundbreaking book “The Structure Of Magic,” by Bandler and Grinder, they identified twenty-eight specific linguistic structures that be used to covertly delivery information, either helpful or unhelpful.

Let’s look at the structure of the above. We’ll use “truth1” as the thing we want to persuade others.

More and more people are starting to discover that “truth1.”
People are starting to discover that “truth1.”

This is powerful because it implies social proof, or that many people have already discovered what you are trying to persuade your listener, or reader.

You can also use an authority figure instead of social proof:

“Leading scientists have learned that “truth1.”

Now, this sounds like you have solid evidence, but you really don’t. What leading scientists? How did they learn? Did they learn correctly? Who do they lead? How exactly do they know? Has their learnings come through rigorous scientific testing, or were they persuaded in a debate?

Are they professional scientists, or amateur hobbyists?

You could have two or three weekend hacks that are the captains of their respective bowling leads, and could truthfully refer to them as “leading scientists.”

Here’s a real world example of this exact structure was used recently to lead a nation into a war. A war that is still going on:

President George Bush: (State of the Union, 2003)

“The British Government has learned that Saddam Hussein recently sought significant quantities of uranium from Africa.”

Take note of the structure:

“Authority” has learned that “truth1.”

I’ll leave it up to you to decide if that was an honest mistake, or a deliberate manipulation of the facts.

This is just one of the twenty-eight linguistic presuppositions that are being used every day by politicians, manipulators, and sales people.

Of course, you don’t have to use this for evil purposes.

Many leading sociologists are starting to realize that simply by reading posts like this on the Internet, you are vastly improving your resourcefulness. And most scientists agree that by tapping into your resources, you naturally skyrocket your potential to achieve almost anything you want in life. Most successful entrepreneurs will tell you that simply by acknowledging your own personal power, you open the doors to almost certain achievement and success in your life.

Now get on with it.

How To Skyrocket Your Persuasion Skills Through Honest Concern For Others

Here are a few quick tips on how you can easily and rapidly win people over to your way of thinking. Many times you’ll find yourself in a conversation with somebody, and you would really like to sway their opinion, but you have no idea how.

Maybe you want to convince your husband that you should go on vacation to Disneyworld instead of the Grand Canyon. Maybe you want to convince your girlfriend that seeing Transformers 7 is a better choice than that love story she wants to see. Maybe you’d like to persuade your boss to try out a new idea at work that you are sure will be successful.

Idea number one is that everybody is always concerned with their own bottom line. How it will affect them. What do you they stand to gain if they agree with you, and everything works out? What do they stand to lose if your plan backfires?

Whenever trying to convince others of your ideas, maximize the benefits, and minimize the drawbacks. The key here is that many times people’s bottom line is to protect their ego, their time, and their finances. Study after study has shown that one of the most powerful persuading factors is the fear of losing something somebody already has.

So you’ve got to convince them there isn’t much, if anything, to lose, and there is a lot of potential gain. And even if there are potential losses, you can frame them in a positive light.

In order to do this, you’ve got to have a good idea of what’s important to the person you’re trying to persuade. If you know what they are afraid of losing, then all the better.

Frame what you want to do in terms of what they like, or what’s important to them, and let them know as specifically as possible that they stand a very little chance of experiencing any loss.

For example, if you are trying to convince your husband to go to Disneyworld, and he wants to go to the Grand Canyon, think of some things he’s really enjoyed on trips before, either with you or trips that he’s talked about before. And think of things that he didn’t like on trips before, either with you or trip’s he’s talked about.

And show how he will experience many of the things he likes at Disneyworld, and you will make sure to help guard against the things he doesn’t like.

In a business relationship, it helps to frame things in best-case scenario, complete with specific benefits and worse case scenario. In the worse case scenario, be sure to show that there will even be gain in the worse case scenario.

For example, if you are an assistant manager of a pizza shop, and you think adding spaghetti and lasagna to the menu would be a good idea. Best case, of course, would be more customers, a wider range of customers, dine in customers instead of only take out customers.

Worse case, nobody buys lasagna or spaghetti, but when you try to upsell when people order a pizza, you might get some intelligence on your competitors that are selling lasagna and pizza. You might think you are in competition with only other pizza stores, but when you add spaghetti or lasagna to the menu, you are able to learn from a whole new range of competitors, which in turn can help out the pizza side of the business.

When most people try to persuade, either in business relationships, sales or personal relationships, they usually only focus on the positive outcome, (or many times even the negative outcome if they don’t go along with your idea).

Rarely does a persuader not only acknowledge the person’s aversion for loss, but also assures them that by taking action, they stand a very small chance of losing something that is important to them.

By openly acknowledging the person’s fears of losing something, be it face, time or money, you are communicating a deep honest concern for their well being that is usually ignored by salespeople and other persuaders.

When you can communicate this honest concern to others, you persuasion skills with naturally increase dramatically.

How The Frog Built His Empire

Once upon a time there was a little frog. This frog was one of the kind that rains down on small villages during freak weather conditions. So far the only evidence of these frog-raining events is second and third hand information. Somebody knows somebody that heard about some report they read on the Internet. As of yet, this kind of thing is still considered one of those things that would be really cool if it were true, but most likely isn’t. Stories like these are best believed after a couple of drinks.

So here this frog was, growing up in the outskirts of a small farming community. Most people don’t know it, but it’s tough being a frog that experienced something that is the stuff of urban legends. At first he tried to use the story of his origins as a way to get girls whenever they had frog social functions, but as I turns out, most people had heard the rumor, and unfortunately, he wasn’t the best at telling it, even though he was the only frog he knew about that actually remembered being rained down on the community.

After a while other frogs that were more eloquent with the lady frogs started to borrow his story. After a while, most girls just assumed he was making it all up for attention. And because he was a poor storyteller, it usually didn’t get him much more than a few moments of time with a young attractive female frog.

So here this frog was. When he was a kid, he dreamed of turning his experience into fame and fortune. But as he grew older, he realized that almost every frog had the same story. Whether it really happened to them was beside the point. They were better at telling it than he was, so it quickly became obvious he’d have to find another way to make a living.

He always supposed he could just hang out and catch flies, but that wasn’t any fun. Most other frogs did that anyway. And once you established your lily pad, you really didn’t have much to look forward to. Catch flies all day, and croak all night in hopes of attracting a lady frog. While it was a decent living, and expected of most frogs, it simply wasn’t appealing to him.

So he decided to go on a journey. He wanted to find out what the world was like outside of the outskirts of his small farming community. So one day he just set off, hopping and hopping. At first he was a bit nervous, not sure what he would find. It was fairly easy along the way. He never really thought about it, but bugs were pretty much everywhere. No matter where he decided to stay for the night, there were plenty of bugs to be had.

And some places had so many bugs, that he allowed himself a couple days of just lazy bug eating before he decided to move on. Other places had different kind of bugs, and he had to learn new bug catching skills. Some he had to sneak up on, some he had to develop new tongue unfurling methods, and others he even had to set elaborate traps.

As he continued to travel, an interesting thing began to happen. Every once in a while he would pass through an area where a few frogs lived. And some younger frogs liked the idea of traveling for a living. They would sit around at night and learn from him. They would learn all about the different bugs that were available, and all the different ways to catch them.

Most of them were surprised to learn that they didn’t have to sit on the same lily pad day after day, catching the same bugs with the same methods. Some of them naturally traveled with him. And over time, his group of traveling frogs grew and grew.

Pretty soon their arrival into small frog communities became expected, and welcomed. People prepared big banquets for the group of traveling frogs. They would demonstrate all different bug-catching techniques to the delight of all who came to see him.

It wasn’t long before he was world famous. More famous than he ever though he’d be by telling his story of who he was. He became famous because he decided to leave his comfortable life, and learn new things. And by sharing all the useful things he learned with others, he gained a popularity and respect rarely achieved by frogs.

“The secret,” he began telling a group of young frogs who had gathered to hear him speak, “is that most people want to be recognized and respected for who you are, or where you came from. But the truth is, that true respect only comes from what you do, and how you can help others, by showing them how they can do the same thing. That is what the world needs. If you can figure out a way to do this, you’ll never be hungry or lonely again.”