Category Archives: Covert Persuasion

Structure, Content, And Pajama Wearing Elephants

Would You Mind Passing The Guacamole?

Once I had to meet a friend of mine at the last minute to play a round of golf. I was at this party the week prior, and one of my buddies was talking about how he’d recently started playing, and we should play sometime together. He’d asked me if I wanted to play the following weekend, and I said “sure, why not.” The way he asked seemed to be more like a “we should play sometime” rather than getting his calendar out and actually filling in that morning.

I figured if we were going to play for real, he’d call me during the week to let me know what our t-time was. Little did that his idea of playing golf was just to show up at the course and wait for the first available slot. He didn’t mention any specific times, nor did he call me during the week to confirm, so I was surprised when he called me at 6:30 on Saturday morning, from the golf course, asking me where I was. I suppose you get much better luck just showing up on a Saturday if you show up at 6:30 in the morning. Silly me.

One of the interesting things about language that Seven Pinker points out in “The Stuff Of Thought,” is how we humans tend to cloak our intentions behind our language fairly often. If you were to look only at the surface structure of language, we’d have a lot of miscommunication. The example Pinker gives is when sitting at the table with friends or family, we rarely blurt out “Pass me the guacamole,” in it’s the pure imperative form of the word, even thought that’s exactly what we mean.

Even in something as simple as asking for the salt or pepper among close family or friends we shield our raw intentions through vague language. If somebody took the surface structure literally when we said, “Could you pass me the salt?” We would never get the salt.

It’s amazing that misfires in communication like in my golf story don’t happen more often. My friend assumed I knew that “Lets play golf next Saturday” meant it was not only a done deal, but also it meant to show up at the course at 6:30 A.M.

Often times when we communicate, we don’t even have an intention to shield. But we don’t want to give our freedom completely over to our friends, so we attempt test out their intentions and see if we like them, or we’d like to improve on them or not. This happens frequently in the familiar “I dunno, what do you want to do tonight?” Once I spent about two hours on a date (thankfully not a first, or it would have been the last) driving around going back and forth like that.

When two people that don’t have a plan come together, not much is going to get done. When people don’t have a plan, we tend to gravitate towards a feeling of ego protection, so we tend to not want to try new things. For most of us, in order to try something completely new, we’ve usually got to specifically plan to do so, or have somebody that knows what they’re doing take us along.

Once I had a boss that wasn’t quite at skilled at oblique communication (either that or it just didn’t matter much to her). I was working on a project, and wanted her input. I asked her advice, and she said, “I don’t know. Tell me what you think and I’ll let you know if it’s acceptable or not.” Thanks for the help, boss.

Many a vaudeville routine has been built up around miscommunication, or misunderstanding of what each other is saying, the most famous being the “Who’s On First” routine by Abbot and Costello. (Recently enjoying a surge in popularity due to the president of China being a guy named “Hu”). Many jokes are set up so that the first have is interpreted one way, and the punch line is based on a completely different interpretation. Couple examples:

Losing one parent is difficult. Losing both is just plain careless.

Last night I shot an elephant in my pajamas. How he got into my pajamas, I’ll never know.

Why did the guy keep a clock underneath his desk? He wanted to work over time.

Ok, I’ll stop.

One way to use vague language is in sales, seduction, and hypnosis. Most people are not completely aware of their criteria in these areas, what they want to buy, who they want to hook up with and how they want to solve their problems.

When you skillfully use vague language in such a way that the target of your words can fill in the blanks, even on a subconscious level, you can elicit some pretty powerful states and desires. If you’re in sales, you can elicit a strong pleasurable feeling of buying something really nice, without really getting into specifics of what that actually was. Most people would be hard pressed to describe in detail what it felt like when they bought something they really liked.

But when you artfully vague language, you can elicit those feelings, and attach them to any product you want. Likewise for seduction and therapeutic hypnosis.

If somebody comes to you with a bad habit they’d like to quit, you don’t have to specifically elicit how they got rid of other bad habits you can just elicit that resourceful state that everybody has experienced when they know they can overcome something. Everyone, through the simple fact of still being alive, has over come hundreds if not thousands of obstacles in their lives. All you need to do is elicit a few of those strategies, as well as a belief that it’s within that persons capabilities, and you can effectively transplant that strategy and self belief into their current habit they’d like to quit. All without really being specific about anything.

This entails using a lot of “structure language” rather than “content language.”

Content language:

This water has been filtered through .04-micron filters seventeen times, and then aged in walnut casks to give it a pH of 7.3, which has been shown to be the perfect pH for thirst quenching, according to the latest research. There we fully recommend “product name” water for all your drinking needs.

Structure language:

I don’t know what it’s like for you, when you feel that wonderful feeling, of cool water hitting the back of your throat, and as you easily quench your thirst with every delicious gulp, and as you feel the weight of this water in your hands (show picture of water you’re selling), you know that your thirst will be gone in a matter of moments, and you get that sense of safety and satisfaction knowing that you are in full control of your desires, and have the capability to satisfy those desires (emphasize bottle of water) anytime you want, you know that “product name” will be waiting to serve you whenever you need it.

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Success with NLP

Success with NLP

Nature Or Nurture?

Peer Pressure

I just finished reading this fascinating book by Steven Pinker called “The Blank Slate.” In it he challenges the popular notion that people are blank slates when we are born, and are easily shaped by our environment, parent, religious upbringing and childhood. It’s a fairly controversial idea, as many people think that the idea of people coming into the world with some kind of pre set nature will lead to discrimination, or something like eugenics, (or worse, nazism) which was all the rage at the beginning of the last century.

He touched on several hot button topics in the book, ranging from politics to race to feminism. Most of his points were well argued, and he had plenty of data to back up his claims.

One hot button topic he spoke about at length was the influencing factors that contribute to an individual’s behavior. There’s always been the old “nurture vs. nature” debate. Are we the way we are because of our genes, or because of our environment? The answer, according to a growing number of social scientists is both, which makes sense. Our collection of behaviors as adults is due more or less to fifty percent genetics, and fifty percent environment. Of course some behaviors will be influenced much more than others than environment, so not every individual behavior is fifty-fifty. But taken collectively, our general behaviors, beliefs, ideas, and personalities all mashed into who we are (or who we think we are) is roughly fifty percent from our genes, and fifty percent from our environment.

But the shocking part (for some) is the particular environment that we are shaped from. When they say fifty percent of our behaviors are due to our environment, they are referring to our non-family environment. That means our behavior is determined much more by our peers than our parents. Who we are has nothing to do with how we were raised, by how we related to our friends and our peer groups growing up. What roles we played in the group, whether they were a positive influence, or a negative influence.

Study after study after study, involving twins raised together, twins raised apart, adopted kids raised in the same family, non twin siblings raised together, and raised apart bear this out.

This makes sense when you consider the social influence factors described by Cialdini in “Influence, Science and Practice.” Two of the biggest factors of influence are authority, and social proof. Authority is pretty much anybody who knows what they’re talking about, and is generally respected as such by those that he or she is talking to. Social proof is simply going along with the crowd. Of course, these two can powerfully work together, as authority of any one person can be greatly enhanced by social proof.

Anyone who studies covert language and hypnosis for sales or seduction knows one of the key skills to have is to gain rapport with your target before persuading them. By gaining rapport, you show that you are one of them. You are part of their social group. But gaining rapport is only the beginning. You’ve got to not only pace, but eventually you’ve got to start to lead if you want them buying your product. You’ve got to convince them that you are an authority in their world enough so they’ll feel comfortable buying your product, or doing whatever else it is you want them to do.

And if you’re a kid growing up, who do you have the most rapport with? Your parents? Your teachers? Or your friends? And who them, has the most authority in your world? You may fear punishment by your parents or teachers, or you may crave the rewards, both emotional and otherwise, from your parents and teachers, but he “leaders” in your peer group have the most juice when it comes to real authority. If you’re a parent, you how seemingly impossible to fight peer pressure. Often times a threat of severe punishment is the only way to persuade. And if you’re in sales, using a threat of punishment in order to persuade somebody usually doesn’t work so well.

In NLP, there are a lot of procedures to change behaviors based on re engineering your past. There’s even a procedure called “Perfect Parents.” It’s a popular notion that if you are “messed up” as an adult it’s due in large part to your parents not doing such a great job bringing you up. But what if the most influence your parents had on you was by giving you their genes? What if those that influenced you the most were the kids you hung out with while growing up?

All those procedures in NLP to change the way your parents brought you up may actually be barking up the wrong tree. It may be helpful to reengineer your historical peer group, or our place in your peer group next time you try on a different history to see how it affects you present.

When trying to learn a new skill, it can help to remember times in your past where you exhibited some aspect of that skill while you were with your friends, and there weren’t any adults around.

These ideas may turn out to be completely full of holes, but at least you’ll gain some flexibility when looking into your past to understand your behaviors and beliefs in the present. And as a general rule, the more flexible you are, the easier it will be to come up to a solution to any problem that may come up, and a way to conquer whatever obstacles you may be dealing with.

It’s a sad truth that many adults carry around a deep resentment for something their parents did to them, or didn’t do to them when they were kids. But it may turn out that whatever they did, or didn’t do, has no impact whatsoever on your life today. Anyone harboring any deep-seated resentment for their parents would do well to remember the words of Nelson Mandela:

“If you hold a grudge, it’s like drinking poison and hoping the other person dies.”

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Success with NLP

Quickly And Effortlessly Overcome Objections

Oh Yea? Says You!

So the other day I was having an argument with a friend of mine. Not really an argument, although it could have easily turned into one if either one of us had a hugely vested interested in our opinions, which we both agreed were merely opinions. We’d argued/discusses several issues at length enough times to know that pretty much either issue we choose, it’s fairly easy to shoot holes in each others arguments, and we almost always end up agreeing to disagree.

One of the things we do sometimes is to play devils advocate one each other, if that’s even the right term. We pick an issue, an issue that we disagree on, and which is highly controversial, such as gun control, or abortion, or animal rights, and argue the opposite that we normally would.

I actually met this guy several years ago in a sales seminar, and that was one of the ways they taught us to overcome objections, was to put yourself in the customers shoes, and come up with as many objections as possible. The seminar itself was based on the overcoming objections part of the sales process. One of the things we learned was that the best way to overcome an objection is to not only defeat it, but to bring it up before the other person even thinks about it. In technical terms this is called “pre framing” as opposed to “re framing.” When you reframe something, you take an already stated objection, and try to twist it around so it’s not such a big objection. The problem with this is that many times, by the time the person has formulated the though well enough to present a coherent objection, they’ve usually been thinking about it for a while, and it’s pretty well entrenched in their mind.

So a great way to get rid of objections is to simply reframe them before they come up, or preframe them. That way when the client starts to formulate the thought that would have otherwise turned into an objection, instead they’ll think what you want them to think.

Here’s a great example that I witnessed in real time, several years ago. While you may object to the content of my example, the structure of how the particular objection in question was handled before it came up was particularly elegant. I was eating dinner at a restaurant with a group of guys. One of the guys, who was around 40 years old at the time, liked the younger ladies. He wouldn’t date anyone older than mid twenties. (If you find this distasteful, please press on. The example lies in the structure, not the content.)

At the time of this incident, the TV show ER was really popular, and starred George Clooney, who was the latest heartthrob. I believe at the time Clooney was late thirties. So my friend was flirting with this young waitress. I don’t think he intended to actually follow throw, he was just practicing his “game,” so to speak.

They were flirting back and forth, with eye contact, and conversations that lasted jut a tad bit longer than your normal waitress/customer interaction. He asked what she did when she wasn’t waitressing. She mentioned that she was in nursing school. He smiled and said, “Oh, you want to be like on ER, right?” And she blushed, as it was obvious that she liked that show, and at least entertained the idea of being a glamorous nurse like on TV.

So my friend, noticed a golden opportunity to preframe the “how old are you” question, that younger girls sometimes ask seemingly older guys. While she was still smiling about the thought of being a nurse “like” on ER, my friend says:

“Me and George Clooney have the same birthday.”

Now if she fantasized at all about being a nurse on ER, she surely fantasized, at least a little bit, about George Clooney. And my friend put himself in that same category in her mind. If he decided to pursue this girl (he didn’t,) and the age question ever began to arise in her mind, she would remember him having the same age as George Clooney, and of course she wouldn’t have a problem with George Clooney, so the age question was deflected and dismantled before it ever came up.

When I asked him later on how he was able to think in the moment like that, and preframe a pretty powerful objection right there on the spot, in real time, he told me it was simply through practice. He had dated quite few younger girls, and they would inevitably come up with the same questions. So what he did was to write out all the questions he got over and over, on some business size cards. And everyday, while he was taking the train to work, he would flip through the cards, look at the questions, and think of the best way to answer them that would respect the questioner, and also put himself in the best possible light.

He said that after he did that for a while, he began to see the questions coming long before they were ever actually expressed verbally, and easily preframe them. After a while, they never, ever came up again, and he enjoyed much more success (take that however you will) with his pursuit of dating younger girls.

In that sales seminar I went to, they taught us the same thing. To make a list of all the objections you get on a regular basis, and figure out the best way to answer so that you’re not disregarding or disrespecting your client, but you’re also putting your product or your service in the best possible light.

If you take the time to actually write down the objections you get the most, and practice going over some possible answers, you’ll find that they begin to come up more and more, and you’ll even be preframing them conversationally without even realizing it. To the untrained eye, they will seem to have magically disappeared.

Another thing we learned at the seminar was a way to increase mental flexibility and open mindedness. And that was through purposely arguing a point that you don’t believe in, with a willing partner. Take an issue, like some of the ones I’ve listed above, find a willing partner, and choose opposite sides that you’d normally take, and let the battle begin.

Use all your skills of persuasion and sales to convince the other person, while resisting their argument (which is the way you really feel). Do this few times and you’ll never look at the same old issues again.

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What Is Beyond Our Five Senses?

More Than You Know

Once I was roped into going to this really strange seminar with a friend of mine. I say roped in because he had bought two tickets, or signed up for two people, and his buddy had flaked at the last minute. It was paid for, and although it was a two-day seminar at this hotel, it was local, so I didn’t have to travel anywhere. So I figured I had nothing to lose. So perhaps “roped in” is too strong a term to describe his persuasive efforts. Perhaps “talked into” would be a better term.

It was a weird combination of hypnosis and metaphysics. The guy who taught the seminar is a pretty widely know hypnotherapist, he has all kinds of self-hypnosis tapes and books out, a well as a pretty popular practice. He does seminars from time to time.

We started out doing some basic criteria exercises, where we spent some time doing some creative journaling to get to the bottom of what we really wanted out of life. Most people in attendance, myself included, were surprised to find out most of the stuff we think we wanted, wasn’t for the reasons we thought we wanted them.

One of the requirements for a “well formed goal” is to make sure you are going after the goal for your own reasons, and not or somebody else’s. Most of our goals, we found, were there because of beliefs and ideas that we’d all picked up somewhere along the line from other people. This one lady had a tremendous breakthrough. She’d been trying her whole life to get ahead in her career, and she found out it was only to try and please her father, who died when she was a young child. When she discovered that she was trying to please an imaginary person, or a memory of he father, rather than her own desires, it was a huge relief.

She said it was like this huge burden that was released, and she felt a lot more energetic than she’d ever felt before. When she uncovered her true calling in life, the thing that she really wanted to go after for her own sake, she nearly broke down in tears from happiness.

She wasn’t worried that what she wanted would require a complete career change, and perhaps some more education. Just finding a goal that was something that truly resonated with her on a deep level was enough to give her inspiration. And as a completely unexpected side benefit, this lower back problem, that she’d had for several years, had completely disappeared.

After that we moved on to uncovering some beliefs that were holding us back. This wasn’t so fun, as many of us in attendance found out we had some pretty crappy beliefs. The instructor said that one interesting thing about human nature is that we can really deceive ourselves into thinking that something unpleasant isn’t there, to save us the pain of confronting it. Because I few acknowledge it, and confront it and fail, it would be devastating. So many times we unconsciously choose to ignore these things. Which is why most of us, when we uncovered these beliefs that were holding us back, were a little worried that we wouldn’t be able to overcome them.

But then he taught us this powerful self-hypnosis technique to completely obliterate our self-limiting beliefs. I was lucky enough to be the “guinea pig” to go up in front of class and be hypnotized. I don’t remember too much of what happened, but it involved moving energy around and using this really cool visualizations. Then we later broke into pairs and guided each other through the same process. After we did that a few times, we were able to do it on our own.

Now, this wasn’t some instantaneous magic that immediately removed all of our limiting beliefs, but it gave us a meditative practice to do on a daily basis. And ever since then I’ve been doing it, at least in part, to slowly but surely chip away at all the limiting beliefs I’ve built up since childhood.
After we figured out our criteria, set some powerful goals, and removed the blocks, then we moved on into some pretty cool psychic energy work. Personally, I’m not big believer in psychic phenomenon. It think there has to be a physical or biological explanation for everything, but some of the stuff we did was pretty impressive.

One thing we did was learn to generate positive and negative charisma. When you generate positive charisma, people will naturally be attracted to you. I used to think that if you have positive charisma, guys would walk up to you and offer you money, and girls would walk up to you and offer you sex. But it doesn’t quite work out that way. What happens when you consciously generate positive charisma is people will feel a strong desire to be in your presence, but because you are the one generating charisma, they will kind of wait for you to tell them or guide them what to do.

If you were in sales, for example, and you generated a ton of positive charisma, a bunch of prospects would show up, but you would still need to go through the sales process and close them. But with positive charisma, it would be a lot easier.

Of course with negative charisma, you naturally repel people. Even if you tried talking to people they would do their best to ignore you, not respond, or simply jut walk away.

Now it’s one thing practicing these techniques in the seminar room, when everybody is “playing along,” but often times when you go out into the real world, it doesn’t quite work out as well. Which is exactly why he had us go out at night and practice these techniques around real people.

And let me tell you, I was amazed at how effective these were. I tried generating both positive and negative charisma in a large bookstore that evening. I went to a section where there weren’t any people, and did the exercise. Within few minutes there were about six people within a couple meters of where I was standing, where there was nobody there before. While this could have been a complete coincidence, I got the distinct feeling that every single one of these people was waiting for me to start a conversation with them. Their body language and posture all screamed openness. There were three women, and every one of them had their chests pointing straight at me, and their arms completely open. For those of you who study body language, this is a pretty strong unconscious sign of openness.

Next I went upstairs and did the negative charisma exercise. Again, I was shocked at its effectiveness. No matter where I walked, people would scatter like I had bubonic plague or something. Nobody even faced me, let alone made eye contact with me.

This seminar really opened up my mind to what is possible when you tap into some of the metaphysical energies that are surrounding us all the time. That was about five years ago, and ever since I’ve been interested in that kind of thing. Hypnosis, NLP, and all kinds of esoteric metaphysics. While some of it is complete nonsense, a lot of it isn’t. And the stuff that isn’t can have a powerful and profound impact on your life, and everything you want to accomplish.

For an example of some of the stuff that’s possible, check out the site below. It’s filled with different meditative exercises and techniques, many of which only require listening to a specially created audio file. They’re designed to guide your brainwaves into powerfully receptive states, where magnificent changes, including increases in charisma and sexual magnetism, are easy and automatic. Check it out for more info.

Powerful Metaphysics

Powerful Metaphysics

How To Achieve Lifelong Learning

A Punch Is Just A Punch

Do you remember what it was like before you knew the difference between a small “b,” and a small “d”? Some adult, maybe a teacher, parent or an older brother or sister would write a bunch of squiggly lines, that were supposed to have some kind of meaning. After a period of time, they start to make some kind of sense to you. And pretty soon you knew all the letters.

After that you started to notice, or maybe it was pointed out to you, that certain letters always showed up together, and when they did they actually had meaning. Meaning of something that existed in the physical world that you already knew about. You knew what an apple was, maybe you even ate one every day. You knew what others meant when you heard the word “apple,” and you could say it yourself.

But somehow, when you first saw that collection of letters, a p p l e, it took a few tries to sound out what that word meant, and what it was referring to. After a few tries, you could look at the word and immediately think of an apple.

And before you knew it, you could look at the word apple, and you would think of an apple just as quickly as if somebody said it, or even just as quickly as if you saw a real one right here in front of you.

If you’ve ever studied a foreign language, you get to repeat this process all over again. It takes a while to get used to automatically connecting a thought to a spoken sound, and then a little bit longer to produce the sound yourself. The next step, of course, is to recognize it in written form. If you are learning a language that uses roman characters, that isn’t such a big deal. But if you are learning a whole different writing system, like Sanskrit or Chinese, then you’ve got to go through the whole squiggly line learning process. Once you’ve learned the sounds, both how to hear them and how to make them, and how to recognize a specific set of squiggly lines and automatically associate them an apple, then you’re back on automatic pilot, and can spend your precious brain resources on other stuff.

This process happens over and over again as we move from the cradle to the grave. Unfortunately, for some of us, as we get older, it happens less and less frequently. Few skills are moved from the area of total confusion into autopilot. It seems to be much easier when we are younger. And we also seem to only associate “learning” with school, and things like language, mathematics, and classical literature. But it doesn’t have to be that way.

There are four discreet stages of learning in the human mind. Unconscious incompetence. We don’t know that we don’t know. After we are introduced to a topic, like a new language, and we first get started, we move into the conscious incompetence. Meaning that we know about this skill, and we know that we are no good at it. This can be very frustrating if you are trying to learn something new.

After this comes conscious competence. This is when we are good at something, but we need to really pay attention to what we are doing. We need to sound out every letter to understand what the word means, or we need to turn of the radio and tell our friends to shut up if we are driving just after we got our license.

The next phase is unconscious competence. This is obviously the best part. We know how to do something, and we don’t have to think about it when we do it. We can drive while listening to the radio, having a conversation, and shaving. Many times we drive somewhere, and forget completely how we go there.

Athletes that get into the “zone” say that everything just “clicks,” and they don’t really have to think. It’s like they are merely observing themselves giving a stellar performance. Conscious thinking becomes an obstacle.

Bruce Lee described a punch three ways. He said that at first, a punch is just a punch. Then when you study a punch through the frame of Jeet Ku Do, a punch is a complex movement of breath, body, energy and intention. After you skillfully master those elements, a punch is just a punch again. An altogether more effective and potentially deadly punch, but to the conscious mind, it is just a punch.

The great promise of the human mind is that you can learn any skill to the level of unconscious competence. You can easily learn to do anything without needing to think about it. There are literally thousands of things you’ve already learned to do in your life, where you moved through this process. Things that at one point in your life, you didn’t even know existed, but now you can do them without a thought.

So what skills would you like to have? Powerful public speaking? The ability to walk up a woman and sweep her off her feet within moments of meeting her? The ability to write a sales letter that will convert fifty percent of its readers? Artistic talent? Gold medal sports skills? The skill to look fear in the face and still have the courage to act?

When you learn the structure of learning, it becomes much simpler to make learning life long habit. You don’t need to sit in boring classroom, or study boring textbooks. With NLP, or Neuro Linguistic Programming, you can break any skill you want to learn into easy manageable tasks. NLP studies the structure of learning in such a way that you can model others who are performing at levels that you’d like to be at. You can basically reverse engineer their skill set, and make it your own.

While it’s not magic by any means, it can seem to be if you are stuck in the idea of learning the traditional, classroom way. With NLP you are able to explode your potential, and turn yourself into a life long learning machine, someone who will always be growing, and always be improving.

For more information on how you can use NLP to powerfully enhance every aspect of your life, click on the banner below for more information.

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Success with NLP

How To Use Gestures For Powerful Influence And Persuasion

Anchors Away!

There used to be this Russian guy. Some kind of scientist. He was studying dogs; maybe you’ve heard of him, his name is Pavlov. While many people understand on a basic level what it is that he discovered, most aren’t aware of the potential this simple principle presents to use in your daily conversation for powerful influence and persuasion.

He was studying something about dogs and their saliva. I’m not exactly sure why he was studying saliva, perhaps it was some new blend of vodka or something. Who knows. (I’m sure many people do, just not me.) But he discovered something accidentally along with his study of saliva.

He would ring this bell, and bring the dogs their dinner, and then he would take some of their saliva samples, as their mouths would start watering when the food came. Just like the rest of mammals do, including people. To say something is “mouth watering,” means it smells and looks good to eat. It is simply the body’s way of preparing for what is coming, much like any automatic responses of our physiology to our changing environment.

But then he noticed something very interesting. He would ring the bell, but wouldn’t bring any food. And the dogs would still salivate. Their mouths would still water. Now obviously, there is no reason that any animal should have an automatic mouth watering response to a bell, so what happened?

What he did was to “train” the dogs to respond to a different stimulus than the food. At first, the dogs smelled food, and their mouths watered. Then he would ring the bell at the same time as the food, and their doggie brains made the automatic association with the sound of the bell, and the good. Pretty soon, the sound of the bell was all it took. It seems that dogs, as well as humans, have a function in our mammalian brain that makes it easy to adapt to our environment, by learning new automatic responses to outside stimuli.
Those of you that have ever fallen in love know the massive rush of endorphins that comes when your lover or partner says your name. Had you met the same person anytime before, while they were still a stranger to you, them saying your name wouldn’t nearly have as profound an effect.

So how do we use this automatic response characteristic for covert persuasion and influence?

First, you’ll need to carry around a plate of food, and a bell.

Just kidding.

Seriously, this is very easy to do, and once you understand this simple concept, you’ll have lots of fun watching politicians give speeches, and you’ll be able tell who understands this simple concept, and who doesn’t really have a clue. (Hint: President Obama, despite having a commanding presence and being a charismatic communicator, doesn’t have a clue when it comes to this simple technique, while president Clinton understood this very well.)

First, you’ll need to think of some things that most people will think of as being very good. Money, sex, going on vacation, winning the lotto, falling in love, etc. Just keep a mental list of universal experiences that you would have to be a psycho not to thoroughly enjoy.

Next, you’ll need to develop a list of a bunch of things, universal experiences, that you’re pretty sure people would rather avoid. A meeting with the I.R.S., alimony payments, an angry boss at work, telemarketers, etc. You shouldn’t really go to negative, as you can easily ruin somebody’s mood, and destroy any chance of persuasion if you bring up things like rape, genocide, murder, etc.

Now you’ve got your mental list, you’re ready to start training your mark, or target of persuasion, just like Pavlov trained his dogs.

Whenever you mention something that people will generally get good feelings about, motion off to the side with your right hand. Whenever you mention something (briefly) that generates unpleasant feelings, motion off to the left with your left hand. The more you can set up these “triggers” the better. It’s also better to space them out through a conversation. Hit a few good ones, then a few bad ones.

Another way to do this is to just listen to the other person talking, and pay attention to when they bring up something that makes them feel good. Just describe it back to them, while motioning off to the side with your right hand. Likewise, if they mention anything that causes them stress or anxiety, simply describe that back to them (sympathetically, of course) and motion off to the side with your left hand.

Ideally, you’ll want to use both universal experiences (good and bad) and their own unique set of good and bad experiences. If you don’t this properly (and don’t worry, this is really easy) you’ll have “set” your right hand to be good things, and your left hand to be unpleasant things.

If you are sales person, use your right hand when describing your products, and use your left hand when describing your competition. Whatever you want your client to attach good feelings to, emphasize it with your right hand. Whatever you want your client to feel aversion to, emphasize it with your left hand.

When you watch politicians speak, you can quickly tell who gets this and who doesn’t. Sometimes, it’s clear they are using their gestures congruent with their words, but usually they aren’t. A great example is the Clinton-Dole presidential debate from a ways back. Whenever Clinton mentioned something positive (good economy, peace, lower taxes, etc) he would quickly point to himself, by touching himself briefly on the chest. Whenever he mentioned something negative (war, taxes, etc) he would quickly, but clearly motion towards Dole.

This method of setting and using “anchors” comes from NLP. NLP is a set of strategies for powerful influence, and powerful self-development. If you at all interested in either of these, then have a look at the program below. Many people have discovered this is a great starting point to a life filled with personal development and achievement.

Success with NLP

Success with NLP

How To Unleash Your Powerful Potential

Why You Should Study NLP

Have you ever been window-shopping, and maybe decided to venture into a store to get a better look, and one thing led to another and you ended up buying something that you hadn’t set out to buy that day? Or maybe you were kind of in the market for something, like maybe a TV or something, and weren’t quite ready to make a purchase, but you came across a salesperson that somehow seemed to make buying a TV that day the most obvious choice in the world?

We’ve all had the experience of being hounded by a salesperson that just wouldn’t take no for an answer, and know what it feels like to be on the receiving end of hard sell after hard sell. You know a salesperson is desperate for a sale when they relentlessly follow you around despite your clear indications for them to take a hike.

So what’s the difference? Why does on salesperson seem to be helpful, and when you do make the decision to buy something, you feel grateful and want to tell your friends about him or her, while other sales people, they just emit an aura of desperation that triggers every single one of your warning signals?

Or more importantly, if you are trying to persuade somebody, whether it is in direct sales, marketing, or other form of persuasion, how do you be the first salesperson and not the second one?

Most people will tell you that being able to sell things is a natural gift that you either have it, or you don’t. Like a guy being a “natural” with women, wherever he goes, women follow. And no matter how hard you try to emulate him, you just can’t figure it out.

Part of the problem with so-called “naturals” is that they themselves have no idea how they do what they do. Unless they’ve gained their skills through long concentrated practice, they likely have no clue what makes them such a persuasive and charismatic salesperson. And unfortunately, many books on sales are written by these “naturals” and aren’t all that helpful, as they don’t really know how to describe what they are doing in a way that makes it easily repeatable by others.

They may say things like “respect the client,” “develop rapport,” “be sincere,” but these are particularly vague. How exactly do you “respect the client?” What is the best way to “develop rapport?” if you ask ten different successful salespeople these questions, you’ll likely get ten very different answers, which will likely be just as vague and unhelpful.

Enter NLP.

NLP, or neurolinguistic programming was developed as a powerful modeling tool to figure out exactly what these “naturals” were doing that made them “naturals.” It all started with therapists. Most people, when they think of therapy, they imagine going to a shrink every week for many years, and talking endlessly about childhood problems and parental issues (like Tony Soprano). But when NLP was first developed, they studied a few therapists that could “fix” people in just a few sessions.

Somebody would have this deep emotional problem, they’d go see one of these “naturals” and in a couple of weeks, through three or four sessions, their problem would be completely obliterated. And these weren’t your basic problems like not being able to smile at a pretty girl, or ask your boss for a raise. These were deep emotional problems that had to do with sexual abuse, alcoholism, and other serious relationship issues.

So how did they do it? The interesting thing is when one of the co-founders of NLP, Richard Bandler, showed one of these therapists her specific language patterns, she was surprised. She herself didn’t even know that was how she was doing it. Bandler basically showed her that she was using the same language structure over and over again with her clients, and it was creating magical results. Much better than that stereotypical image of a useless psychiatrist who just sits there and says, “how do you feel about that? What do you think that means?” over and over again.

Through the creation of NLP, people were suddenly able to model excellence in human behavior and human communication. By asking the right questions, and paying attention to the specifics of the communication structure, they were able to figure out exactly how those “naturals” were doing what they were doing.

And a major part of their “natural” abilities was a strong belief about their capabilities. This went far beyond affirmations in the mirror every morning. This was a deep, powerful subconscious belief that they totally capable of doing what they were setting out to do, whether it be curing a child of his bedwetting, or selling a fifty thousand dollar car to somebody who was merely “looking around.”

There were subsequently several method and procedures developed in NLP to install these beliefs in people, or for people to install them in themselves. It became possible to become a natural without experiencing the random childhood that produced a natural salesperson or therapist. As Richard Bandler put it, with NLP, it’s never too late to have a happy childhood.

There is a huge amount of free NLP information available on the web, and there are several great sources of self study NLP courses, as well as NLP based self development products. With NLP, there really isn’t any reason why you can’t be a natural in your chosen field.

One powerful program that many people have been having massive results with is success with NLP. If you check out this website, you’ll find that this is just one of the many programs that uses NLP to help you become successful in any field you choose.

Success with NLP

Success with NLP

One thing about studying NLP is that it is by no means a “quick fix.” Many of our beliefs that we’ve been carrying around for a while can take some effort to re engineer, but once you do, you’ll be amazed at how much you can accomplish in life. Take a look at success with NLP and see for yourself.

Many people discover that once they start down the path of self-development with NLP, they realize that the sky really is the limit, and studying and mastering NLP becomes an obviously essential skill of life.

How To Easily And Powerfully Persuade Others And Get What You Want

Four Simple Steps

If you have ever wanted to learn some powerful Jedi skills of mind control, then this article is for you. I’ll give you a couple simple tricks that will work powerfully to persuade somebody, whether they be a friend, stranger, client, or a target of your romantic interest. These can work either through repeated meetings, or after only a one-time encounter. The following are designed for face-to-face communication. Persuasive writing will be covered in future post. One word of caution, these are very powerful, and can easily be abused. The sad truth is that many people don’t have much resistance to these, and as P.T. Barnum is famous for saying, “There’s a sucker born every minute.” So long as you are always shoot for a win-win outcome, you should be OK. Now that I’ve got the standard disclaimer out of the way, let’s get started.

Step One – Determine Your Outcome

This is the most often overlooked, yet most important step. Without a specific outcome in mind, you will never get there. Many people fail to choose an outcome simply because they fear the pain of coming up short. They hope they only end up someplace halfway decent. Sometimes you get lucky, and you. Other times you go home empty handed. Think of how you’d like to end the interaction. A sale, the other person carrying out your task, one of your kids cleaning their room, or that guy or girl at the bar going home with you only after a couple hours of conversation. The more specific outcome you choose, the easier it will be to construct your strategy.

Step Two – Develop Rapport

Much is written (and misunderstood) about this simple concept. Rapport is simply a deep feeling of familiarity with somebody. When you feel similar to somebody, whether you’ve known them for an hour or ten years, you are much less likely to put up any mental resistance to their ideas. The more similarities you can find with this person, the better. Beliefs, history, background, hopes, goals, whatever you can find. The easiest way to quickly develop rapport with someone you’ve just met is through mirroring of body language and speech patterns. Sit how they are sitting, (or standing) and talk like they are talking. Slow and relaxed if they are slow and relaxed, or fast and abrupt if they are fast and abrupt.

A great way to find powerful evidence of this is to visit any coffee shop or restaurant, and scan the crowd. You’ll easily be able to spot friends and lovers that are in deep rapport simply by noticing how well their body language is matching up.

If you’re worried about putting the cart before the horse, don’t worry. This is a case of form following function as well as function following form. Mirroring body language leads to feelings of rapport, just as feelings of rapport leads to mirroring of body language.

Step Three – Elicit Criteria

Find out what is important to them. What do they want? The biggest secret in sales, seduction, or any other form of persuasion is that the quickest and easiest way to get what you want, is to first help the other person get what they want. This isn’t some new age, rendition of the golden rule; this is simply the best and most effective strategy. When finding out what they want, be interested, and be sincere. The closer you can keep the context of their criteria to your outcome, the better. If you are selling cars, and your outcome is for them to buy our car, you’ll have much better luck in asking them what’s important to them in a car than asking them what’s important to them in a vacation.

The more criteria you can elicit, the easier it will be to persuade them. For one, they’ll usually be in a good mood, as it’s uncommon in today’s me-me-me world for somebody to feel their wants and needs are the focus of any extended conversation. And the more “vague” criteria you can elicit the better. Vague criteria are anything that sounds like it’s not defined that well. Happiness, safety, comfort, value are examples of vague criteria.

Step Four – Leverage Criteria

This is where you simply show them that by doing what you want, they will get what they want. If you’ve done a good job in eliciting their criteria, this part will be pretty easy. If you are selling something, the easiest way to do this is by giving examples of previous customers, and use their criteria in the examples.

If they value “comfort” and “safety” you can tell them about a customer who just last week bought the very same product, and couldn’t wait to call you to thank you, and tell you comfortable and safe they felt when using the product. It’s best to be a little subtle when doing this. When you describe your example in an “oh, by the way,” kind of structure, it doesn’t feel like they are being sold something.

The more stories you can come up with about your product filling the same criteria in other people, the better.

If you are using this for more personal persuasion, that is you are trying to elicit strong emotional feelings in another person for you personally, the leveraging of criteria doesn’t need to be so explicit. You’ll find that simply by slowly and carefully eliciting their criteria (for an ideal relationship partner, for example) that they will start to unconsciously connect those criteria to you, provided you aren’t being too pushy.

One thing about human beings is that we are all a walking collection of unmet wants and needs. When you can develop rapport, elicit a few of those wants and needs, and fulfill them in a way that really satisfies the other person, there is no limit to what you can get them to do.

Just remember to leave them better than you found them, don’t’ get then to do anything they’ll later regret, and you’ll be fine.

Social Manipulation Or Shrewd Marketing?

Beware The Door Buster

I was waiting in line down at this new electronics shop last weekend. They had this massive grand opening, and they were going to give away this really cool flat screen TV along with a home theater system. They said they’d give out free raffle tickets to the first five hundred people that showed up, and then they’d draw later on in the afternoon to see who won. The catch, of course, was you had to be there to claim your prize. And since they gave out the free raffle tickets at eight o clock in the morning, they were assured that five hundred people would not only likely buy something that morning, but make plans to come back later. Marketing plans like this are fairly obvious. Give somebody a gimmick to get them in the door, and then do your best to up sell them while they are there.

Car dealerships are notorious for doing this. They’ll run an add in the paper for a certain make and model for a ridiculously low price. Of course they’ll say in the small print that there is only one particular car at that price, you can tell as they list the VIN, or Vehicle Identification Number of the car in question. Sometimes they’ll have three or four at that price. People see the ad, and mistakenly believe (to the hopes of the dealer) that all of the cars are at that price.
Then when they show up, they’re told they all sold out. When that happens, the dealership has two powerful tools of influence naturally working in their favor.

The first is something called “Commitment and Consistency,” as pointed out in the often referenced “Influence, Science and Practice,” by Robert Cialdini. When people make a public commitment, they are much easier to be persuaded to do something that is along the lines of that commitment. Political campaigners know this. When they phone people the week before an election and ask them if they are going go out and vote, most people naturally say yes. Since they’ve made a public commitment, even to a complete stranger over the phone, they are much more likely to vote than the average citizen who hasn’t made such a commitment.

By going to the car dealership in search of a good deal on a car, you make a certain commitment. It’s not like the car salesman pulled you in cold off the street.

Another powerful factor they have working for them in this case is social proof. As much as we’d like to think otherwise, we humans are pack animals and are extremely susceptible to crowd behavior. We love to follow fashions, stick to the status quo (unless you are a singing basketball player), and follow the crowd. So when you show up, and the car you wanted is “all sold out (all one of them),” it gives the impression that many people are after the same car, which makes it more desirable.

So by putting those cheesy ads in the paper, and getting you to make a trip to the dealership, just by showing up you have two powerful forces of social influence guiding you to buy a new car.

It’s no wonder that stores use the same tactics. They work, and they work beautifully. Stores use them so much because they work so well. All those incredibly insane “door busters” that you see the day after Thanksgiving, or black Friday, are carefully designed instruments of social manipulation. In case you are unaware, the reason it’s called “Black Friday” is in reference to the black ink bookkeepers use when they are making a profit. In this case black is very good.

To make matters worse, sometime they’ll have free giveaways, but the “winner” is actually a ringer. A plant that works for the store. Even though this is clearly immoral and unethical, it’s pretty hard to uncover and prosecute. The only danger lies in a store being found out, and it’s business getting a bad reputation. Even when people have a suspicion that the winner may indeed be a “ringer,” they still line up, “just in case.” We humans can be terribly easy to manipulate sometimes.

If you can figure out a way to get the free stuff, without giving in to the temptation to buy whatever they convincing you to buy through their masterful social engineering, so much the better.

One thing I usually do in a case like the free TV giveaway is only take five dollars with me, and leave all my credit cards at home. That way even I’m persuaded by the slickest of salesman, I won’t be able to buy anything. Hopefully by the time I race home to get my credit card, I’ll stop and wonder if I really do need that beef jerky machine. It’s not like I eat beef jerky every day, or even once a week. Why in the world do I need to cook the stuff?

So as I was standing there in line, looking at all the awesome electronic gadgets that I would surely buy if I were rich enough, I started talking to the guy behind me. He was involved in several MLMs and told me places like this were a great opportunity spread his business. People were surrounded by all this stuff that they wished they had enough money to buy, so naturally they would be open to opportunities to make more money, at least in principle. This guy said that he had great success recruiting people for his “downline,” at these “free” offerings. He scans the paper every week, and goes to as many as these as possible. He said the best time is right before the actual drawing, when people’s interests are the highest.

He said he was kind of “piggybacking” on the social manipulation of the business. He would show up in the morning, talk to a few people in line, and not mention anything about his business. Then he would come back that afternoon, strike up a conversation again with the people he already met, like he was an old friend. Then while the excitement and expectation was high, he would slowly ease the conversation into his well-crafted sales pitch.

He said that if he only gets one person per “giveaway,” then it is well worth his while, because in the long run, each person that joins his “downline” is worth potentially thousands of dollars, if not more.

And, of course, I didn’t win the TV, and I bought this cool little vacuum cleaner for my keyboard, that plugs into my USB port. And a new computer mouse, because my old one, was, kind of, you know, needed replacing. Or something.

Beware Of Covert Persuasion

Three Types Of Sales

If you’ve ever bought a car, then you are familiar with something called “sales resistance.” As soon as the salesman or saleswoman came walking up to you, your defenses automatically went up. Another name for this is “conscious resistance.” It is widely believed that one of the functions of the conscious mind is to prevent extraneous and harmful ideas from invading our brains. To protect us from getting duped.

There is lot of information regarding the so-called “conscious” and “unconscious” mind. Sometimes the second is referred to as the “subconscious” or the “non conscious” or even the “other than conscious.” Talk about these things can tend to get fairly esoteric and metaphysical in a hurry, which can be less than helpful if you are looking for a specific solution to something. Think of your conscious mind as things that your brain has decided that you “need to think about” and the unconscious (or whatever else you want to call it) everything else. These things you’ve either done them enough times, or God or Mother Nature has decided through evolution that we needn’t worry about these things.

Your heartbeat, your breathing (most of the time), driving to work, scratching your nose, that memory of that time back in third grade when that girl did that thing that you thought meant one thing, but really meant something else. All of these are considered “automatic” and no needing conscious thought, until something specifically calls them to mind.

There’s nothing mystical or metaphysical about it, it is just a conservation of brain bandwidth. If you had to think about all those things, all the time, you’d go nuts, and end up in the corner babbling to yourself. Maybe there were some people who walked around holding all those thoughts in their minds all the time, but they likely were to busy thinking about all those things to reproduce, so there genes didn’t get passed down.

The commonly accepted belief is that we can pretty much hold between 5 to 9 things in our conscious thought at any given time. Once something new comes in, the oldest one drops off into unconsciousness. It’s still there in our brains; it’s just that we don’t access it because our brains have decided it’s not important enough to keep in our memory.

There are plenty of cases where witnesses to crimes supposedly couldn’t recall certain events, but under hypnosis they were able to come up with enough information to help get a conviction.

Back to the approaching car salesman. As soon as you see him coming up, your brain goes into defensive mode. He represents a threat, because his overt intention is to get you to give him a bunch of money. His job is to convince you to believe him enough so you’ll hand over a stack of cash (or sign a lengthy finance contract) based solely on his description of this item for sale. Since this represents quite a large amount of money, or resources, you are on high alert, as there is a potential for serious damage.

Those 5 to 9 things that you can hold in your brain suddenly are cleared and room is made to scrutinize his offer with as much brain bandwidth as possible. You suddenly forget what you want to eat for dinner, that report that you were worried about that you forgot to write before you left for work on Friday, and which of your kids’ friends house he wants to sleep over at tonight.

If you’ve ever sold anything, and felt that huge anxiety that comes with trying to persuade customers, this is why. They are looking at you with much more scrutiny that most people face. Even public speaking, while terrifying for many, doesn’t involve as much scrutiny as trying to sell somebody something. Especially a big ticket item like a car. Unless you are selling from the podium, there’s a good chance that while most of your audience is sitting there politely listening to your speech, they are also planning their shopping list, wondering what to buy their boyfriend or girlfriend for their next birthday, and so on.

The whole of sales strategies is designed and developed to overcome this “sales resistance” and convince the customer that they would be better of giving you their money in exchange for something than they would be to keep their money and get nothing. This can be incredibly difficult, but if can also be incredibly lucrative if you can figure out a way to do it consistent. There are three basic strategies that sales people use.

The Hard Sell

This is the most belligerent of the three. The salesperson hammers away at the prospect, and through brute force of willpower, overcomes the potential buyers resistance. This is the most confrontational, the most anxiety producing, and requires the most amount of mental energy. This is why most normal people loathe going to a car dealership. They fear, many times rightly so, that they will be hammered until their resistance is futile, and the best choice is to accept the salespersons offer, and then slink home, convincing themselves they made a good deal.

The benefits of this, from a sales perspective, is that most people really don’t have that strong of a resistance. After only twenty minutes or so, most people start to show signs of starting to cave.

The drawbacks are obviously a huge amount of stress and pressure, which can lead to health problems such as high blood pressure, not to mention to coping strategies salespeople are commonly known to adopt to deal with this stress, like smoking or drinking.

The Logical Sell

This is just laying out the features and benefits of your product, and hoping the customer decides to buy your product. Many times people that use this strategy are referred to as “order takers” because there’s not a lot of persuasion going on. Most retail outlets rely on this method. Give the customer as much information as he can handle, and hope he buys your product.

The main benefit of this is this is not confrontational in the least. Even if the customer decides not to buy your product, he will likely remember you as a helpful and friendly salesperson.

The main drawback is you likely won’t make a great deal of money using this strategy. You may very well eke out a living, but in most cases the pay is not that spectacular. Jobs that are highly paid that use this method are hard to come by, and usually involve working for a company whose reputation is doing a lot of the convincing for you. In order to make money this way, you need to get yourself in front of a lot of prospects, which can produce stress and anxiety almost as much as in the hard sell scenario described above

The Covert Persuasion Method

This is by far the most lucrative, and causes the least amount of stress and anxiety. This is based on the idea that all decisions are made on an emotional level, rather than a logical level. And by structuring your communication to elicit the proper buying emotions, the sale is easy. Probably the most surprising thing to most people is that you don’t really need to talk about the product at all to elicit the customer’s buying emotions. This is why it is referred to as covert persuasion.

The main drawback is that this takes quite a lot of face to face practice, and requires a lot well developed skills, like reading body language, facial expressions, using specific language patterns and using your mannerisms and gestures in specific ways.

There are a few people that are really good at this, and they make tons of money, and work a lot less often, and lot less hard than most people. If you’ve ever wandered into a store, not really sure if you wanted to buy something, and just from asking a few questions, and getting a few answers, you felt really compelled to buy something, you’ve likely experienced at least one aspect of covert sales.

Any method that is designed to move your emotional mind, rather than your logical mind, is using these methods.

These are much easier to do in a TV commercial, or a well-crafted newspaper or magazine add than they are face to face. The difference is that ads you see on TV are designed to hit the emotional hot buttons that we all have, like sex, safety, belonging to a group, etc.

To use these face to face, you need to elicit the individual hot buttons of the person you are speaking with, and then covertly fire them off while talking about your product, and then covertly connecting those emotional hot buttons to your product or service.

If you want to have some fun, next time you see a particularly persuasive ad on TV, try and figure out what emotional hot buttons the writers were trying to hit, and how they did them. Be careful, because many times their intention is only that you remember their product name, so next time you are in that market for that particular product, theirs will be the first one you think of. If that happens, they’ve successfully snuck their products name past your conscious resistance.

Be careful. It can be disheartening to discover that a many of your decisions and desires were covertly put there by skilled advertisers.

The best defense, of course, is a good offense. Before you buy something, make sure you have a clear, logical reason, and that it satisfies your criteria that you decided on before going to the shop or the dealership or website.