We humans are pretty goofy with our superstitions.

There’s a pretty funny TV show where a guy was staying at his friends house.

The friend’s name was Charlie. Charlie’s mom came downstairs to lock the front door, and then turn out the lights.

But she did everything in threes.

Meaning she locked and unlocked the door three times. Turned the light off and on three times.

Each time counting, “one, two, three.”

Finally Charlie’s friend asked Charlie’s mom why she did that.

“So Charlie doesn’t die,” she said matter-of-factly.

Charlie shrugged, like it was no big deal.

While that was a pretty funny scene, we humans are pretty crazy when it comes to superstitions.

Like “knock on wood,” which means “good luck” originates from back when they thought evil spirits lived in trees, and by knocking the tree, you’d chase away the bad spirits.

Scientists believe that we humans “connect” feelings and emotions to things pretty easily.

It helped us survive when we had to chase food, and sometimes food chased us.

Back in those days, you couldn’t afford to sit around and reason things out.

Yet here we are, connecting goofy feelings to things that don’t really make sense.

Of course, you can use this if you want.

(Just be careful!)

One way is to get people talking about things they really want.

Their ideal future. How they imagine it happening.

The more you get them speaking in specific detail (using their ideas and their words) the better they’ll feel.

And you can easily “connect” those good feelings to pretty much anything you want.

So long as you aren’t overtly cheating them, they’ll love you.

Especially if you’re selling anything.

Why?

Because if the product is anywhere close to being a good fit, they’ll ALWAYS associate it with their deepest desires.

Of course, you don’t need to use this to sell things.

If you just want them to feel really good, and associate those good feelings with you, it will work just as well.

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