When I was a kid it was “cool” to have a couple of Pez dispensers.
Pez was a kind of candy, that you stacked up inside a plastic character.
You’d pull the head back, and it would spit out a candy out of it’s mouth.
They had TONS of different characters. Cartoon characters, superheroes, movie stars, etc.
In covert hypnosis, there’s an idea of “embedded commands.”
It’s one of the more popular (and easy to understand) part of covert hypnosis.
But most people don’t really use them correctly.
I recently watched a highly polished sales video for this kitchen gadget.
I always enjoy reverse engineering those things just to see how much “NLP” is really in there. (Usually not a lot).
And for this highly polished sales video, where they obviously spent a TON of money, how many embedded commands do you think the actor used?
And it was the LAMEST one. The one that EVERYBODY knows.
And he said so obviously, so blatantly, it pretty much ruined it.
It was the famous, “buy now,” command.
“Buy now, you’re realize how powerful this radioactive oven can help you…”
I could only shake my head and chuckle.
Because when you take the time to LEARN EMBEDDED COMMANDS, you’ll be more effective than the top salespeople.
How do you use them correctly?
You need to use a LOT of them, in a row.
Start with easy commands and then slowly move to the harder ones.
(Unlike the goof in the video whose ONLY command was “buy now.”)
But there’s another way.
A much more powerful way.
And that is to use THEIR words in command form.
Here’s an OVERLY SIMPLE example.
Let’s say you ask you buddy what they want in life.
They say they want to become a doctor.
You ask why.
They say they want to “help people.”
That short phrase, “help people,” is ALREADY in the PERFRECT FORM to be used as an embedded command.
Which you can use a few minutes later, wrapped in your ideas.
“When you [follow my advice] you’ll find it’s a great way to HELP PEOPLE because [reason].”
And when you fire off the command, you use a spatial anchor.
One you’ve previously set to mean “something good.”
Here’s the best part.
How many “embedded commands” can you get out of people, when asking them what they want?
Because we all have unlimited wants. And each want can EASILY be expressed in PERFECT embedded command form.
I want to “verb + object.”
I want to HELP PEOPLE.
I want to MAKE MORE MONEY.
I want to BECOME MORE ATTRACTIVE.
I want to EAT PEANUT BUTTER.
You can think of these as Pez candies inside people.
And your job is to open them up.
And get them to spit them out like crazy.