One thing I’m a big sucker for is kitchen gadgets.

I like to cook, and I like buying stuff.

Once I was walking from one section of town to another, where all the taxis were. I decided to cut through a big building which contained a department store in the basement.

I was intending to just use the restroom on my way to the taxi stand. But when I came out I’d purchased an espresso machine.

As long as it doesn’t create problems (like racking up huge credit card debt) buying stuff is pretty fun.

Especially when you’ve had your eye on something for a while.

It’s cool to do research, find out all you can about something.

One thing that can ruin this experience is a high-pressure sales person.

One of the reasons we don’t like them is they try to put THEIR ideas into our heads.

Like if you’re looking at an espresso machine, for example, and some salesperson comes up and starts rattling off all the features and benefits of all the different machines.

“This one is ultra high capacity! It can produce seventeen gallons of espresso per minute, making you the star of all those coffee parties you plan on having!”

The “feature-benefit” strategy is great if the customer doesn’t really know what they want, AND they are willing to let the salesperson fill their brain with a bunch of strange ideas. (like a rapid fire espresso machine).

Unfortunately, this rarely works.

And equally unfortunately, this is the communication style most of us use.

When we meet somebody for the first time, it’s natural to want to “impress” them for one reason or another. Get them to like us.

But if you start spitting out stories (like the time you went skydiving and your chute didn’t open and you had to build a backup parachute out of your socks), they MAY be impressed, but then again, they may not.

If you mix in any kind of anxiety, trying to tell impressive stories can be pretty difficult.

Luckily, there’s a much EASIER way. A much more simple way.

One you can use no matter what you’ve done, or what you haven’t done.

And it will work on pretty much anybody.

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