Tag Archives: Nail Salon

How To Model The Vietnamese Nail Salon For Massive Profit

I had a friend once who was taking this class in becoming a certified (I’m not sure what the right word is) nail salon specialist. She explained all the different certifications you need to work in that kind of shop. It’s a little similar to the kind of license you need to cut peoples hair, but not as intense. Meaning that you don’t have to attend as many classroom hours, or take a very difficult class to pass.

Having never been to a nail salon to get my nails done, I wasn’t aware of the different requirements for opening and running a shop. Because it is a health related industry (sort of) and there is the possibility of transferring germs, you need to follow certain health guidelines. That is basically the gist of the course, not the proper way to cut or polish nails, but to ensure that the equipment that is used over and over again remains clean and germ free.

And just like restaurants, those nail salon places are inspected (or are supposed to be inspected) on a regular basis. Because my friend is from California, and California is currently undergoing a huge budget crisis, I’m not sure if the have the money to send health inspectors out running around checking on nail salons.

One interesting phenomenon that happened recently (or maybe not so recently depending on your time frame) is the massive increase in Vietnamese nail salons in southern California. Before, most nail salons were run and catered to upper class patrons.

But when the Vietnamese came in, they changed all that. They changed the target market, the operating procedures, and the profits. Soon almost every single strip mall contained a nail salon run by Vietnamese. And they were very profitable.

The thing to be learned from this is that no matter how saturated a market appears to be, there is always another way, always another angle to swoop in a dominate, even in a market that has been well established for many years.