Will That Be Cash Or Charge?

So the other day I was down at the gardening shop. It’s a pretty new shop, and they have some nice displays out in front, so I’d been meaning to go in and check it out. I pass by it a couple of times a week on my way over to that other place that I normally go to for those things that I need. The interesting thing about my desire to go into the gardening shop is that I don’t have a garden, nor do I have any plans of creating a garden in the future. Of course, you don’t have to have a garden per se to find items of interest in a gardening shop.

You can have a simple lawn, and I’m sure they sell plant food for all of your household plant needs. But I don’t have any plants, any lawn, and the only organic material in my possession is the mold that is growing on that hunk of cheese that I forgot I had. That of course, doesn’t require any gardening tools or supplies, only a trash can that has been lined with a sturdy trash bag to keep the trash juice from leaking all over my kitchen floor.

But the thing about this new gardening shop is that have it the front set up that really draws your attention. And not just gardening enthusiasts, I’ve seen lots of people that don’t look like the gardening stopping to have a gander. Something about the colors, or the way the things are arranged. It’s like it is a mixture of being aesthetically pleasing, yet inviting at the same time. For example, if you look at a nice flower, it’s usually enough just to look at it. Sometimes you might want to lean over and have sniff, but usually looking is enough.

But they way they designed the front of this combines that desire to look and admire you get from a natural flower, along with something else. Something I can’t quite describe. Like when you see something, and this catches your eye, and you feel yourself just a little bit curious. Maybe not curious enough to come inside right now, but somehow this stays in your mind, so that later on today when you are off doing things, you’ll remember this and wonder what it was that made this so interesting.

And even if you do forget, when you stop by here every day, you’ll remember that sense of interest that you had, and each time it becomes a little stronger, until you find yourself making a conscious decision to really come inside and look around, just to satisfy that vague curiosity.

When I went inside, there was really nothing other than what I expected. They had the normal stuff, arranged where you would expect. The fertilizer was over there, and the pots and hardware were around there. The registers, of course, were all up front, and they had several people walking around helping out people that seemed to be lost, or seemed to have a question, but were too shy to ask.

And they did have all of those knick-knack things they place strategically, those things you usually buy on a whim. This in and of itself surprised me, as you would think that people that went to a gardening store are there for a specific purpose, to buy something specific, and aren’t prone to wander around with their shopping cart, throwing various things in that look good. Of course there I was, not having any garden to speak of (if you don’t count my cheese) wandering around with one of those hand held baskets. You never know what tools you might find that can be used for something other than what they were intended for.

It’s common knowledge that supermarkets are carefully designed to get people to buy all kinds of things that they had planned on. Even if they go in there with a list, they’d have to wander around the whole store looking for everything, and in the process pass by carefully designed displays to grab their attention and their money.

It seems that a lot of marketing is designed to take advantage of the simple fact that most people wander through life without a solid plan. If you went to the store to buy eggs, and only eggs, and you only brought enough cash to buy eggs, then you’d likely buy only eggs. Now I’m not sure if not having a solid plan is a result of not taking the time to create goals and objectives, or just that it’s entirely possible to go through life and enjoy the experience without really worrying about where you’re going. I’m sure a strong case can be made either way.

On the one hand, if you don’t know where you’re going, you’re never going to get there, failing to plan is planning to fail, but on the other hand, according to the old Spanish proverb, the road is better than the Inn.

I suppose you could combine the two. Have a specific goal, and also have a goal of enjoying the path as much as possible. With unlimited time and resources, this can be easy. If you were rich, it wouldn’t be a problem to fill up your shopping cart with all kinds of exotic snack foods every time you went shopping, but most of us aren’t rich. At least not yet.

There has to be some kind of balance between time, money, resources, and the maximum amount of fun and results we can get out of life. I’m not sure if buying a whole basketful of gardening stuff that I didn’t even know existed, let alone realized I needed is going to get me any closer to that, whatever it is.

But it sure is fun to buy stuff.

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