Tag Archives: Conversations

How To Attract Customers To Any Shop

The other day I was walking down the street, minding my own business, like I usually do. Of course, I don’t always mind my own business, there’s times when you just can’t help but to involve yourself in the affairs of others. This almost always goes well, and people don’t generally object to me imposing on their situation, because it’s usually with a helpful comment of appreciation.

But in this particular case, I was just focusing on the thoughts that were in the forefront of my mind, which were rather jumbled, which made this a little more difficult than normal. Sometimes I have such clarity of thought and purpose that I go after and achieve my daily objection with incredible focus. This was not one of those days.

So there I was, staggering down the street, and suddenly I bumped into a rather festively dressed circus clown. He was doing an advertisement for some grand opening of a shop of some sort. When I happened across him, he was on his break, as he was sitting on a bench, smoking a cigarette. I sat down, suddenly changing my plans to not involve myself in the business of others.

This was an opportunity I didn’t want to miss. I had never spoken to a circus clown before, especially one that was on his break taking drag after drag on an unfiltered cigarette.

I asked if he was always a clown, and he replied that most of the time, he was. He didn’t do kids parties, because those were too dangerous. He did mostly advertising, marketing gimmicks, and the occasional rodeo when they needed somebody to fill in. The particular job that he’d been assigned on that particular day was to simply stand outside a shop (which turned out to be a furniture store) and wave to customers to draw them inside the store.

Now there’s a couple of conversations I’d like to at least listen in on. One is the person who goes out, maybe to pick up his laundry, or drop off their kids at day care, or whatever. The last thing they want to do is buy some furniture. But lo and behold, there is this funny clown standing there on the sidewalk, and they can’t help but to go inside and see what’s what. And before they know it, they’ve purchased an entire dining room set.

The conversation I’d like to hear is when their friends come over, and ask them how or why they decided to buy a new set of furniture. I’d like to hear them explain that a voiceless cigarette-smoking clown convinced them.

The other conversation I’d like to hear is the furniture shop owners deciding how they were planning on promoting their grand opening, or sale, or whatever. And how exactly they decided on hiring a clown. Did they have three or four choices, and they clown was there best one? Personally, I’d choose a couple of bikini models, but that’s just me.

There was a story in the news a while back about a sandwich shop that had a bikini model, not even a real one, the kind that model clothes in department store windows, out front during lunch time. It was a fantastic success, and drew a large lunch crowed. Until somebody complained to the city council. It seems that having a bikini mannequin is against some city ordinance or something, so they had to put a t-shirt on her.

So maybe they wanted to put a couple of bikini models out front, but they got out-voted by the pro-clown faction of their marketing division, perhaps due to fears of repercussions from the community. Who knows?

When I asked Mr. Clown (I never did get his name) how long he’d been doing his, he said he was in his third year as a clown. He found out about it from an ad on craigslist. He didn’t tell me how much he got paid, but he did say that the benefits were pretty good. He got paid extra if he could juggle several balls at once.

So after a few minutes of pleasant conversation, I went on my way, sure I’d see the clown again somewhere.

Bite into Interest to Create New Friends

I was riding the train home from the mall this evening. The weather was kind of dreary, and the digital camera I was looking for wasn’t in the electronic store that I thought it would be in. I want to buy a video camera so I can start posting video logs. I think that will be fun. Also, table I usually sit at in my favorite coffee shop inside the bookstore in the mall had been taken, so I had to sit someplace else. Of course, that didn’t stop me from making my usual observations and journal ideas as I sipped my black iced tea. But on the train, I was sitting across from this woman, who’d I put in her mid fifties, that was very bored. She looked like I felt. So I wondered what would happen if I started a conversation.

Conversations can be tricky sometimes. Like Forest Gump says, you really don’t know what’s inside unless you bite into it. Sometimes you’ll see a really mean looking person, and when you start to talk to them, they turn into the friendliest person you could ever meet. Other times, somebody seems to projecting an aura of friendliness and kindness, but once you start to talk to them, they look at you as if you’d just ran over their puppy. People can be extremely interesting.

I was reading this book, and it was saying that you really do have the power to find this interesting. It’s like a movie. Sometimes you don’t find this movie very compelling, other times you just have to keep your eyes focused on this. He said that the more you can choose to feel interested, the easier it gets. It was kind of a strange concept, purposely turning up your interest level so you can find something very intriguing that you wouldn’t normally do. I guess like everything else, it takes practice. He compared it to a situation when you meet a new boss that you will be working closely with. At first blush, he doesn’t seem like the kind of guy you’d want to spend more than five minutes or so in a bar, but since you are in a situation where you have to interact with this person, you somehow find a way to find interest in the same things he does. It’s almost as if by pretending, you actually generate strong interest. I know more than a few marriages where the wife will say at first she wasn’t interested, but this guy kind of grew on her. Persistence pays.

So I asked the woman where she was going this evening, and she said she was going to the airport to see her daughter who was away at university. The reason she looked so bored was that she just hates to travel. She said that she would much rather use those devices on star trek, where you just disappear one place, and then reappear in another place. That kicked off a great conversation about high tech electronic gadgets and where we’d be without them. Which just goes to show you, you never know until you bite right into it and see what’s inside.

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