Once upon a time, humans had very little.
It was us and all the other animals.
Eventually, some clever caveman figured out how to sharpen a rock.
Another caveman figured out how sling that rock through the air.
And through this “action at a distance,” they could hunt much more effectively.
The next greatest discovery was the idea of growing stuff to eat, rather than chasing stuff.
Unless you’re stuck in a horror movie, plants don’t tend to fight back when you try to eat them.
AND if you plant them the right way, they’ll keep giving you food every year.
The next greatest invention?
There were a lot of small ones, but the one that REALLY made society explode was the idea of “potential stuff.”
Up until this “potential stuff” was discovered, people had to trade what they had for what they wanted.
For example, if you wanted a burrito, and all you had was a sack of horseshoes, you’d have to find somebody that both WANTED a sack of horseshoes AND had a burrito, preferably one that wasn’t too old and moldy.
Since trading a sack of horseshoes for a burrito was pretty difficult, they needed a “placeholder” for the horseshoes.
Something the guy could trade the horseshoes for, and keep, and then give those same things to the guy who had the burrito.
What was this invention?
This “potential stuff?”
This “placeholder?”
Money, of course!
Once people could trade their stuff for money and keep money, they could live a lot more relaxed.
This same process exists today, even though the chain of money from us to the makers of whatever we are buying is extremely tedious.
AND that nearly everything we buy is made from TONS of people. Just think of all the people involved in the production of the device you are now reading this on.
The engineers, the designers, the advertisers and marketers, all the scientists from hundreds of years ago that discovered the principles upon which this device is based.
Even the first dudes who invented written language are involved.
Every single “trade” from the dawn of time to the time you bought this device and everything you’ll buy today, involve the same process.
We want what we DON’T have MORE than what we are giving in exchange.
Every single time somebody trades something, whether it’s a few hundred dollars for a wired device, to kids trading baseball cards, the process is the same.
And the GREAT NEWS is that what they WANT is based on THEIR own subjective values.
Why is this great news?
Because subjective values are EASY to INCREASE.
And if you can INCREASE DESIRE for whatever you have, (or even for you) you will also increase the chances of them taking whatever action you want them to take, to satisfy that desire.
How, exactly, do you do that?
With These:
Hypnotic Sales
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