So if you’ve read the previous article about manipulation, and you’ve decided, like most people, that you’d like to be a really good manipulator of people, or if you prefer, a persuader of people, how do you go about doing it? There are several methods. Some of which I’ll discuss here, others which I’ll discuss in other articles for your reading pleasure.

First, lets review. What we are after here is win/win manipulation (or persuasion or influence.) Which means that you want to convince somebody to do or feel something and have them be happy that you did. Before we go further, lets find an experience where somebody did this to you. Think of something you bought at least three years ago, that you still use and enjoy. There was a time in your life where you didn’t know that thing existed, or that particular model or brand. And you were in a state of mind where you were thinking about buying this, maybe not.

But then you walked in, and saw this sitting there. And you interacted with somebody that was involved in selling you this item. And you paid for it, either by check or credit card or cash or payment plan. And then you came into possession of this thing. With me so far? The salesman that persuaded you to buy this, at least in respects was happy. You are happy, because here it is, so many years later, and you still are using and enjoying thing. Aren’t you glad that they persuaded you to do something? What do you think of now, when you think of the person that you interacted with. Were they friendly? Helpful? Wasn’t it odd that you’d never met them before, yet you had such a positive interaction with this person that you can still remember them fondly so many years later?

This is the natural result of a successful outcome of a win/win manipulation. Everybody is happy. So lets explore the different methods of doing this.

Brute Force

This is the simplest, the oldest, and the most common. This doesn’t necessarily mean physical force. It can be peer pressure, social pressure, or other pressure where you are in a situation where you feel you experience emotional discomfort if you didn’t do what was asked of you. Surprisingly enough, many of these appear as win/win, at least in the short term, because the relief due to relieving the stress of even an imagined negative outcome can feel like a win. Once you give in to the pressure, the pain goes away. Unfortunately, the win can be deceptive, and short term.

Covertly Harnessed Natural Desires

This where most advertising gets its juice. Everybody wants safety, sex, money, love, affection. And to be free from pain. Advertisers usually use these in a unique way to get you to buy their product. They ingeniously hook their advertisement into your base human desires, making you feel as if you just have to have what it is that they are selling. Politicians use this method when they convince you that by voting for them, you will be safer, richer, have more opportunity, and freer from debt. Usually the best politicians are the ones that do the best job of doing this. 

CriteriaWhen someone you use this in a skillful and respectful manner, everybody gets a good long term win. This is when you find out what is important to a person, and craft your message so that it fits to what they think is important. This requires a personal, one on one approach, and only the most skilled and advanced salespeople and persuaders know how to do this. When done on a large scale, it is difficult to match each individuals criteria other than in a vague sense, and is almost impossible to follow through. 

 

So now you know three basic ways to influence people. Remember, when you sincerely have a desire to find out what is important to somebody, and you find these things out in a respectful way, you are more than halfway there to having them happily do whatever it is that you want.

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