Many of the words we use have tons of different meanings.
Take the word “economy” for example.
When Clinton successfully beat Bush back in ’92, his slogan was, “It’s the economy, stupid!”
In this context, “economy” means the entirety of all transactions.
The implications was that he understood the “economy” was in trouble, and he was going to fix it.
People took this to mean that individuals would get better jobs, better pay, etc.
When marketers use the word “economy” they often combine it with the term, “size.”
The idea being that when you buy in bulk (economy size) your price is less per gram or unit or whatever.
Because our energy use as individuals has ALWAYS been a concern, our entire evolutionary history is based on how well we “economize.”
The more efficient we are with energy usage, the more successful we’ll be as individuals.
One of my favorite lines from Star Trek is when Scotty (the engineer who took care of the engines) was talking to an engineer from another ship.
He asked the other engineer how fast their ship would go.
He gave him an answer.
Then Scotty asked him how fast the ship would REALLY go.
And the other engineer gave Scotty the same answer.
Scotty looked puzzled, and ask if the other captain knew this information.
The other engineer nodded yes, as if it were a silly question.
Scotty looked at him and said, “Aye, laddie, never tell the captain how fast the ship will REALLY go!”
The idea being that it’s always good to have some secret energy in “reserve.”
Mother Nature had the same idea.
It seems that we humans always have more energy than we realize.
For example, you might feel pretty lazy and sluggish.
Too tired to even change the channel with the remote.
But if you suddenly saw a snake slither across the floor, you’d get a burst of energy.
Paradoxically, we always have to “economize” our energy, but we always have some in our secret reserve tank.
Luckily, our world today is FAR LESS dangerous than it was when we were created.
Which means we can use FAR MORE of our existing energy, and still have plenty in the tank.
The problem is finding it.
And then changing it into a usable source.
Luckily, that’s pretty easy.